"Selling 370,000 copies in 12 hours? Are you sure this data is fine?"

In Xiangnan Children's Publishing House, the president in charge of distribution, Xiang Jun widened his eyes, and the thin piece of paper in his hand seemed to be heavy!

Xie Ling, an employee in charge of data statistics, pointed his head, "This is the data we have after simple calculations, but it may be more conservative. Because many physical bookstore data are not reported, and there are too many bookstores on Taobao, Tmall, JD.com, so there are inevitably omissions in statistics."

The official obviously will not release such 12-hour sales. These are the numbers estimated by each publishing house. It has always been a little different from the final official results.

"I have also communicated with friends from other publishing companies and Nelson Data Company. They said that everyone calculated that the number was almost the same, and it would have no effect on how many thousand or less."

Xie Ling added that she knew that "Farewell My Concubine" was the number one enemy of the publisher now, but she didn't know how to deal with it.

Xiang Jun obviously didn't feel like confiding to an employee, "When you go out, you can call Li Dali and Sun Sihong in."

"Okay, I'll go now." Xie Ling quickly turned around and left, and was so scared that she was dying whenever she spoke to the leader.

Xiang Jun, who has quit smoking for almost two years, suddenly missed that feeling at this time. In recent years, the performance of Xiangnan Children's Publishing House has been deteriorating.

Although he is still in the position of a first-class publishing house, he has not made any breakthroughs in top writers and bestsellers. Not to mention the Month Champion, even the Zhou Champion is achieved through this book now!

"Listen to the Voice of the Wind" is a return work of the Queen of Romance after two years of separation from the literary world. With the help of Weibo, there are many forum recommendations from Zhihu, Douban and Tianya, as well as the TV series of the same name "The Wind Comes from the North" of the Romance Queen was broadcast on Mango TV, and it can only sell more than one million copies in one month.

These two books are actually the same series, but the protagonist of this book is just a supporting role in the previous work!

Speaking of which, these two books that compete for the first place are actually driven by film and television works.

"It's time for bayonets now. It's time to notify the dealers and tell them that "Listen to the sound of the wind" is discounted on the entire line, and the purchase price is 20% off!"

"Xiao Sun, you can use troops for a thousand days. The accounts that your marketing planning team has mastered can now come in handy. Be careful to be more concealed and not be discovered by others."

Xiang Jun originally didn't want to use such a method, but he was unforgivable. For the long-lost monthly champion, he had to fight to the end!

In addition to the quality factors of the work itself, the degree to which the book is popular depends largely on promotional methods.

Excellent promotional methods are an important reason why publishing companies stand firm. Publishing companies that do not understand promotions will definitely go bankrupt, without any accidents!

Li Dali received a notice yesterday. After a night of totaling, he gave two complementary plans. "Our discount promotion has two targets, one is a wholesaler, and the other is the final consumer. As long as they purchase goods, they will be discounted. We just make less money and will not lose money."

After the wholesaler gets the goods at a low price, he obviously wants to sell them so that he can earn the cost back, otherwise it will be of no use except mold in the warehouse.

Regardless of whether these wholesalers choose to reduce prices and promote other methods, they will obviously work harder than usual!

The essence of promotion is not promotion, but arousing the needs of consumers.

"Our sales staff have already run wholesale promotions one by one, and now it looks pretty good. Mr. Xiang, I actually have a small idea. Since "Listen to the sound of the wind" is a sequel to the TV series "The Wind Comes From the North", why not invite the second male lead in the TV series to advertise?"

"Brother Dali makes sense. The second male lead is very popular because of the TV series. He must also want to shoot a sequel to the TV series and become a real male lead. The sales increase will also be beneficial to him. As long as we understand it and give him labor fees, it will definitely be fine if he lets him post advertisements." Sun Sihong calmly analyzed that many celebrities will not refuse the label of literary youth.

Xiang Jun carefully considered the proposal of these two people, "Then I will leave it to you, but the labor cost can only be paid up to 500,000 yuan. The publishing house cannot afford more marketing expenses now. After all, Xiao Sun, you still have a lot of money!"

"A kind of mutually beneficial and mutually beneficial thing is definitely enough. Even if the actor is short-sighted, his agent can see the popularity after his popularity. It is essential to act in such a TV series adapted from, the support of original fans."

Li Dali said confidently, but he was a little regretful. It would be great if the second male lead was a well-known young actor or a popular young actor, so that he could barely compete with the starring actors of "Farewell My Concubine"!

Sun Sihong's marketing task is relatively heavy. She has always insisted on increasing her investment in online marketing. Now, as long as the Internet becomes popular, the sales of offline physical books will also increase accordingly.

This time, the navy account who had been raising more than a year would show its fangs, but it was aimed at its own works!

It is very difficult to not leave any trace on the Internet. Although she is a member of the publishing circle, she is learning the tricks of the entertainment industry. Whether she can succeed this time depends on luck.

After returning to the office, Sun Sihong said to his employees: "Now everyone sort out the accounts in their hands. You can use the 100 Douban accounts in your hands to give "Listen to the Sound of the Wind". Xiao Xue, Weibo, bring up the rhythm, and also blacken the book. Don't show mercy and try to blacken it. There are also posts. Who is responsible on the other side? Lin Xiang, come on."

After Sun Sihong gave the orders with thunder and violently, he found that the employees were standing there in amazement, "Is there any problem? Why don't you take action quickly!"

"Sister Hong, have you gotten the wrong partner? Why do we want to hack our own books?"

"Yes, shouldn't this person be to do "Farewell My Concubine"?"

Xue Zihao and others were extremely puzzled. Could it be that Sister Hong was a spy who invaded the inside of the enemy?

Sun Sihong explained quickly: "We only have this little account, and we can't make any splashes when we go to "Farewell My Concubine", but it will make us feel sexy. Go and see which investor in that movie is not a master in marketing? If we do it, we will probably be retaliated by ten times or hundreds of times!"

"Now netizens are very sympathetic to the weak. I am weak, do I know if I am weak? I am not really going to hack my works here, but to create a feeling of being hacked by others and create a feeling that we are a vulnerable group. At that time, righteous netizens and angry TV drama audiences will stand on our side. Do you understand?"

Chen Tu suddenly realized, nodded vigorously and said, "I understand, this is the thief calling for catching the thief!"

Sun Sihong glared at the guy, "Although you said the essence, this statement is too ugly, change it."

"Hey, my educational level is limited. Otherwise, I would have been killed and then reborn?" Chen Tu admitted to his mercy.

"Look at our small households, it is not easy to maintain these accounts, and they will basically be useless after use. So you have to fully use these accounts. Anyway, the Douban score of "Listen to the Voice of the Wind" has dropped to 7.5 points, and we can't get a lot of negative reviews if we have a hundred more negative reviews. There are naturally special book reviewers and writers in "Farewell My Concubine" who are asking for trouble, who has offended so many people!"

It’s not that Sun Sihong doesn’t want to hire a special naval company. It’s because of limited funds and those naval companies are very unkind. If they directly confront "Farewell My Concubine", they will definitely be a disadvantage.

It is actually very good to change the way of thinking and play the victim to gain the sympathy of netizens. She just wants to use these accounts to disguise herself as Zhang Chu’s fans and Farewell My Concubine’s fans. Not only do she want to hack her works, but she is better to bring the rest of the works into the water!

Of course, this cannot be too obvious. If it is done too obvious, it will arouse others' suspicion.

You can't do anything that steals chickens and loses rice.

The navy company uses machines to control those accounts. Now their department operates manually. Every time an account is created, it also switches to IP, so as to minimize loopholes.

Marketing is a war.

Although netizens have followed the trend, there are many wise people among them who can see through it at a glance.

The drama of anti-loyalty has become the norm in the entertainment industry. It is extremely difficult to truly distinguish fans from black men!

When this unhealthy trend began to enter the publishing industry, chaos was inevitable.

Xiangnan Children's Publishing House takes a two-pronged approach to winning the monthly championship.

If you use all your skills, what is it to offend your peers?

Even if you are having fun talking in a group, you are not competing with each other.

The feelings between competitors are like plastic flowers, fake but never withered.

This is the norm in the publishing circle, not a win-win situation for you and me!

Nanhai Publishing Company is not a good person. It is not easy to rely on pure kindness on the surface to jump from a remote place like the southernmost part of the South China Sea Island to a top domestic publishing company in just over a decade.

They have relied on Zhang Chu’s works before, and they have stepped on their competitors a lot!

Now Zhang Chu has become a nuclear weapon of Nanhai Publishing Company. He is not used easily and is generally in a state of nuclear deterrence.

They are all foxes for thousands of years, and they are all companies that play Liao Zhai in their palms. Now the two companies are striking like Mars hitting the earth!

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The third update today is close to 10,000 words, and it will continue to explode tomorrow!

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Chapter completed!