Marketing can still be played like this!

They did not advertise on TV, nor did they place water troops or buy micro-buy on the Internet. They made hot searches. The young people from Hanlin Culture Media used their imagination to the fullest and made a publicity that surprised the industry. They claimed to be the most thoughtful marketing!

Print every word that touches the hearts of thousands of people and place it in the subway station with the largest passenger flow.

There are golden sentences everywhere, and one sentence is a kind of life. The advertisement posted by "The Legend of Wukong" on the subway is like posting the insights of life here, allowing countless people to resonate with each other, gain communication between hearts, and ultimately achieving the purpose of using words to convey emotions and sharing moods to convey words.

This time, the subway advertising has undoubtedly become a hot topic on the Internet!

There is no need for Hanlin Culture to ask the media to stuff money to buy news, and those media spontaneously start reporting this news.

All these golden sentences come from Zhang Chu's "The Legend of Wukong", and are heart-wrenching sentences chosen by thousands of netizens.

When Hanlin Culture was doing this voting on Weibo, everyone thought they were playing and didn't pay attention.

The number one ranked first was obviously mistakenly thought that Sun Wukong’s battle declaration, “I won’t be able to cover my eyes anymore”. More than 100,000 readers participated in this vote. With multiple choices allowed, the number of votes received by this sentence exceeded 80,000!

This is actually using readers to help Hanlin Culture staff screen the text to see what words in the whole work are the most likable and the most unforgettable.

So the text presented in the subway trains in the six major cities was selected. When they appeared in the subway, where strangers were rushing to travel, they used good content to resonate with passengers, thus causing wider dissemination!

This has almost become a classic case in marketing, whether it is the ceiling, the floor, or the car bodies on both sides, all of which are printed with these words.

Each dialog box is full of impressive sentences from "The Legend of Wukong", and even passengers burst into tears due to touching, which was captured by passengers on the scene and posted to the Internet.

Obviously, Hanlin culture cannot be fully integrated. What they do is to print the golden sentences and then wait quietly for the fermentation.

This is a spontaneous activity. In some cars with fewer passengers, those who are interested in these will take a photo next to the statements they like.

So such a magical scene appeared in the subway. Usually, women took more selfies, but now more male passengers took out their mobile phones to participate in the selfie!

Since all the photos have been taken, it is obvious that it is not just for you to see, but will be shared in your circle of friends for everyone to see.

The end of this marketing of Hanlin Culture Media lies in WeChat, which attracts passengers to post through the advertisements on the train > "This kind of publicity is a bit interesting!"

"I didn't want to, but I was attracted by these advertisements and reports."

"My circle is almost overwhelming, but I didn't see that train when I went to the subway station, which proves that I have no fate with it!"

"I was so surprised that I almost cried. I remember it was the "Book of Wukong" I was chasing online a month or two ago. But after get off work, I saw these sentences on the subway. I wanted to recommend it to everyone on the spot!"

"I was so jealous that my friend posted a selfie photo, but she didn't read the book at all. She was thinking about asking her to help me find other sentences, but there were too many people and I couldn't move my body."

"Stop torture us, can't I buy it? Can't I buy it around me, too!"

"My girlfriend sent me a link, which made me feel itchy."

Not only ordinary passengers or netizens are posting and forwarding these photos, nearly 2,000 public accounts have reported them one after another. These links have also been shared in Moments or group chats and private chats, with a total reading volume of more than 10 million!

The effect of this marketing is amazing. Many passengers and even people started searching for related works on the Internet before they got off the bus.

Whether it is Qiandu search volume or Taobao, the product search on Dangdang Books is rapidly rising. Impotent people simply buy e-books and read them directly. Users who are a little willing to wait will add physical books to the shopping cart, and then click to pay with the rest of the products, waiting for express delivery.

At this time, JD.com showed the advantages of self-operated commodity logistics. They stocked up a large number of physical books on "The Legend of Wukong" in several major warehouses, and the nearby shipment was very convenient and quick.

The fastest one can be delivered on the day of placing an order, and it can be received on the morning of the next morning if it is a little farther away. In addition, the promotions conducted by JD Books, "The Legend of Wukong" actually sold more than 3,000 copies on JD Books within that day, and it is still increasing!

...

Zhang Chu is very optimistic about this marketing. Selling books is just the most basic part of the overall IP of "The Legend of Wukong". Now it has the theme song and various peripherals, and is bombarded intensively on all media.

This publicity posture is something that no book has ever seen before, even "Ghost Blows Out the Light: Jingjue Ancient City".

Menglong Culture Media originally adopted the same old method, and its thinking had long been rigid and could not keep up with the trend of the times.

Now Ye Shumei leads Hanlin Cultural Media to use this method of making a big move, which has easily become the hottest topic at the moment!

Of course, for Zhang Chu himself, since he finished writing "The Legend of Wukong", most of the subsequent publicity has nothing to do with him.

That movie is already a thing of the past, and the current creation of "Those Things That Rabbit" requires attention.

The comic for the first episode was drawn more than an hour ago, but Zhang Chu was not in a hurry to upload it to the Internet.

At this time, he was typing on the computer and displaying the content of the first chapter in words.

This is something that has been planned long ago. The text content of a chapter is matched with the comic content of a chapter to facilitate fans to better understand the meaning.

"When heaven is about to give a great responsibility to a rabbit, it must first mess up its rabbit's hair, black its rabbit's belly, red its rabbit's eyes, three petals, long its ears, toss its rabbit's legs, and force it to dig deep into a pit and plant mushrooms, so it strengthens its bricks and brightens its kitchen knife.

The full name of the Little White Rabbit is the Black-bellied Little White Rabbit. Because the brother of the robbery brother who accidentally lies in the mud and accidentally blackened his stomach and can never be washed off. He was the head of the Cannon Party. Oh yes, the speculators should be called to criticize the destruction of the debris, so the Black-bellied Little White Rabbit is famous for his bad intentions. If you think the Little White Rabbit looks pointed and innocent, you will be fooled!"
Chapter completed!