The current book market is quite a bit strong on the outside and dry on the inside. It seems to be quite prosperous, but in fact it is already a bit sluggish.

There are fewer and fewer high-selling works. In the past, if you want to win the annual sales championship, five million copies may not be stable, but last year's championship was only three million copies.

If Zhang Chu hadn’t had the emergence of "Ghost Blowing the Light: The Ancient City of Jingjue" at the beginning of this year, the sales would have been a bit worse, and it could have been considered a fig leaf.

The number of super high first prints actually appears frequently, but it is often just a means of seeking popularity and attention. It is considered a stimulant to cheer up the recession market and drink poison to quench thirst!

"The Legend of Wukong" is a real first print of one million, without any trace of water. Unlike some books that dare to shout a million copies for 300,000 to 400,000 copies, but they were printed several times, and the final sales volume was less than one million.

The publishing company located in South China Sea Island was obviously a breakthrough. Phoenix Culture rushed to the other media to interview, leaving competitors with their heads to forward the content of the interview.

Li Tao, general manager of Nanhai Publishing Company, said in an interview: "Zhang Chu's current royalties have risen to 15%, and the first print of 1 million copies is quite considerable, and there are other copyright income. This year, no one can compare with him in terms of income."

"The market has not been good in the past two years. The unit time to reach one million sales will be longer than before. So what do you think about the industry insiders who are puzzled about the number of one million copies?"

Phoenix Culture is also a fear that the world will not be in chaos. They throw out the explosion point directly, and no matter how they reply, they can earn clicks.

"To be honest, not every writer dares to print a million copies first. If it weren't for publicity, it would be difficult for publishers to bear such great pressure. But it is indeed a pleasing promotion method to claim that high first printing is indeed a very pleasing promotion method. After a round of intensive reports on high printing volumes, there is only a few left to track subsequent sales. It is not known how much of the books with the first million copies can be sold."

Li Tao sold the rest of his competitors without showing any slightest expression. "In the market where books are still sluggish, the first print of hundreds of thousands and millions of copies is a topic in itself. If readers and dealers buy books because of the author, then the consumption is popularity. Only those who cannot sell books will use the number of prints as a promotional point."

The implication is that they didn't notice anything wrong with these million volumes.

"We have the trump card of Zhang Chu. Now the best seller in the book market is his works. It is not an exaggeration to say that he is the savior. We can take a look at his works after getting rid of them. It is now half a year, but there are not many works that sell over 3 million, and only one book that sells over 2 million. Everyone knows what the situation is going on in that book."

At first glance, there are more and more best-selling books at the millions, but fewer and fewer top-notch works, which is by no means a good signal.

Fortunately, Zhang Chu's "Ghost Blows Out the Light: The Ancient City of Jingjue" has sold 3 million. With Yida Pictures' filming plan, it will definitely be sold a lot more now.

"Psychological Crime" and "Pi" are both novels released last year, but this year's sales account for more than 80% of the total sales.

"Soushen Ji" is trapped by price factors, otherwise he could compete on the annual list, but now he would be fined for money.

Even if all the contents of "The Legend of Wukong" are exposed, consumers' preference for it has not decreased, so they can support millions of prints.

If the leaders of Nanhai Publishing Company were not worried about the backlog of too much inventory, Li Tao would even dare to make 1.5 million yuan in first prints to avoid printing constantly.

Of course, the number of printing times is also a promotional point. For example, some works promote "printing ten times a year". The first impression of everyone is, "Wow, this book sells so well, it has been printed so many times, hurry up and buy it to take a look."

Maybe there are only 10,000 or 20,000 copies added each time, and it is just a gimmick.

Sometimes this is impossible. If you don’t emphasize the first print count and order quantity, you may only sell tens of thousands of copies in the end. With a high-profile publicity, you can attract more dealers and sales will increase a lot.

This obvious driving effect has made printing quantity a topic of creation and consumption in the publishing industry, and used it to make a profit by selling books.

Nanhai Publishing Company now has such confidence, their confidence is the books that are sold quickly.

This also made Zhang Chu win the title of Stephen King in China, but it was not because he wrote horror thriller novels, but because both of them created very fast!

In addition to harvesting 666 from the melon-eating crowd, Li Tao's interview was filled with the angry eyes of his peers.

It was originally an unspoken rule of the industry, and almost everyone did it tacitly.

As a result, Nanhai Publishing Company displayed this content in the media, which made them feel embarrassed to promote the number of printings in the future? It was completely a waste of money!

However, Li Tao doesn't care about these things now. Anyway, his colleagues are enemies. Don't even see him smiling when he meets, he's always in his heart.

This almost surprised netizens by Zhang Chu's flattery. Usually, commercial bragging can be understood. Now he is directly described as a savior, which seems something wrong!

After all, Zhang Chu is now in an advantage in book sales, and is weaker in awards and recognition.

However, this is obviously a way of publicity. It has developed in the past with low profile and vulgarity, and now it is already at the top of book sales, so of course it is more confident.

Li Tao wisely did not name a certain publishing company or a certain writer, which prevented the fans from tearing them up. Instead, everyone felt a sudden realization when they saw the inside story.

The release of "The Legend of Wukong" is a key project for Nanhai Publishing Company during this period. Not to mention that so many resources have been invested, so many film and television companies are asking about the copyright of the movie.

Movies with Journey to the West can be seen in cinemas every year, and this is an enduring ip.

However, the content of the serious Journey to the West has been filmed several times. Works like "The Legend of Wukong" that interpret Journey to the West in an alternative way are much fresh!

However, they didn't know what Zhang Chu was thinking. They didn't even think about making "The Legend of Wukong" film and television, but wanted to write a separate movie script.

The publishing company aims to make money. In Li Tao's mind, the sales of the story "Farewell My Concubine" is worrying. It has a homosexual theme and the Peking Opera circle of the last century. It doesn't like it no matter how you look at it.
Chapter completed!