It is difficult to distinguish between true and false, and the truth is unpredictable. It is difficult to distinguish between truth and falsehood on April Fool's Day.

However, Nanhai Publishing Company is taking advantage of this hot topic. Only during this festival is the eye effect the highest!

Anyway, book pre-sale is not a one-time transaction, but it takes several weeks to slowly promote and sell. Today is a rendering made by artists who have been sleepless all night.

Although they had already started to prepare, no one in the editorial department had expected that Zhang Chu would take out the full text of "Su Shen Ji" at the end of March and caught them off guard.

A national event like April Fool's Day must not be missed, so that the scene on the Internet is created.

Many people are worried about the link on Weibo. The link on it is to go to a strange website. If a picture of a panda burning incense pops up, it will probably be scared!

Fortunately, more and more people are spontaneously promoting the Internet, and some people even directly posted their payment records, proving that this is not a scam.

Since it was his own work, Zhang Chu also helped promote it appropriately in the work. After he updated the chapters of the day on Yuandian Chinese website, he posted an extremely short single chapter.

[Dear readers and friends, Happy April Fool's Day.

Just now, many people were asking me if the publication of all six episodes of "Soushen Ji" was true.

I will tell you this good news clearly. Nanhai Publishing Company has made plans and I have handed over all the manuscripts to the other party, and the pre-sale is fully launched.

Now participating in the pre-sale event of "Soushen Ji", you will be given a random character poster.

Of course, this article will also be serialized on Origin Chinese. Friends who don’t like reading physical books can directly follow the updates!]

The other authors of Origin Chinese also played April Fools' Day jokes on this day, and some great authors even opened a single chapter saying that they would update one hundred times in one breath.

The tone makes people see through the essence at a glance. How can a guy who updates with the flow explode so many times? Even updating six thousand words every day can be considered an explosion!

Readers of online literature are more active than readers of physical books, especially in the Internet base camp.

They don’t believe that Zhang Chu dares to tell lies about such a big problem. When they look at the purchase tutorials placed on the book review area, many people are moved by it.

"I believe you once. If I get cheated, I won't buy your physical book."

"It's effective when you test it personally, it's a bit expensive!"

"Oh my god, how many manuscripts do you have? You actually published six episodes in one go!"

"I'll just go. It turns out that "Su Shen Ji" has only been serialized about halfway. With such a slow update speed, it seems that I can only go and buy physical books. Everyone, I'll spoil it for you then. Hahahahahaha."

"It's so terrifying, with limited financial resources. After visiting for a while, it's better to subscribe quietly when you come back."

"I have placed an order, please update it quickly. I just bought physical books to collect and show off. I still like to read online articles!"

In the book review area, readers are particularly active. Many people are usually useless to Weibo. They only know that there is a physical book after seeing Zhang Chu's single chapter.

...

“How much is the sales now?”

In the office, Gu Xinxue and others did not have a holiday. Their workload was very heavy. The release of "Soushen Ji" this time was not a single book, but a total of six books!

At present, only the official website of Nanhai Publishing Company is conducting online pre-sale activities, so the sales volume is very easy to count and can be seen directly in the background.

Gu Xinxue came from the editorial department to the distribution department in order to be able to master first-hand data.

"There are more than 7,000 people who have placed orders, and the number of page viewers is very high!" Li Kai said excitedly. Fortunately, they asked the technical department to open two more website servers, otherwise they would really collapse.

"Oh, what's wrong with these people? You just look at it and don't buy it. Please place an order quickly." Gu Xinxue was a little anxious. The publicity situation was so strong, but the pre-sale quantity was a bit unsatisfactory.

Li Kai laughed out loud and said jokingly: "Brother Gu, don't be too anxious. How long has it been, more than 7,000 people have placed an order. Look at the price. If I ask me to buy it, I will definitely hesitate!"

"This is, more than one hundred yuan is quite expensive, and this is the discounted price after the discount."

The pre-sale of "Soushen Ji" is a complete collection. It does not only sell a single book, but also a combination of the overall cover and box.

If sold separately, it will not be opened until it is fully launched.

When will you wait for not making money at this time?

Gu Xinxue is concerned about it, and a set of books worth nearly 150 yuan will definitely not be too strong in sales, because everyone is always more concerned about spending money.

Books worth about twenty yuan are just two meals, so everyone can buy them after holding on for a while.

But books worth more than 100 yuan are different, especially for people who are more nervous about using money, they have to hesitate for a long time.

If you buy one every month, you don’t have to worry about your life being affected. This is a lot of money no matter how you look at it.

"I hope I can sell 20,000 copies within 24 hours, otherwise I will be embarrassed!"

Li Kai shook his head and said, "There are more than 7,000 copies in 4 hours. Now I am still at work. There will be more people who will place orders at night. And the online and offline pre-sales we have seen can provide a little more."

Previously, publishing companies conducted pre-sales of new books almost all based on online channels. Readers can wait for delivery to their homes after placing an order online.

But this time, Nanhai Publishing Company's approach is different!

Readers can not only book new books online, but also go to the special physical bookstores that cooperate with publishers to book new books, but also receive pre-sale gifts.

Hanlinxuan, Zhongshuge, Xisif, Yanjiu, One-way Street, Fangsuo, Pioneer, Life, Reading, New Knowledge Sanlian Bookstore, Zili and other special physical bookstores with national influence and radiation power have all joined the pre-sale camp.

Xisif Bookstore also specially designed more than 120 chain stores across the country to launch new book pre-sales and give customized gifts.

This new marketing method made Nanhai Publishing Company a little nervous, wondering if it could create their sales miracle!

As early as February this year, employees of the Propaganda Planning Department had already started to build momentum for Zhang Chu's new book online, and there would be thousands of replies whenever there were discussions involving "Su Shen Ji".

The pre-sale pictures and repost lottery activities released on the official Weibo today have more than 60 million views. Although the statistics of Weibo are very watery, the popularity can be imagined!

In addition, Zhang Chu opened a single chapter on his own Weibo and Origin Chinese website to show that the popularity of this kind of online pre-sale has almost reached its peak.

The next time the topic will only be the content of the book. Sou Shenji does not seem to have the topic of social discussion like "Ghost Blows Out the Light", but is only circulated among book lovers.

The practice of transferring pre-sale marketing from the online world to physical channels proposed by Gu Xinxue has not been tested in practice. Now everything is crossing the river by feeling the stones.

In fact, only best-selling writers like Zhang Chu have the capital to conduct pre-sales on the Internet and in reality, and ordinary authors cannot sell them at all.

"I would have liked to sell only one."

Gu Xinxue sighed. He now loves and hates Yuandian Chinese. Although this website has helped to gain the reputation of "Soushen Ji", it has also published all the contents of the first volume.

If you sell it alone, maybe the sales volume of this physical book is the worst, because you can see the free version online and you will start subscribing and charging later!

"Wait, this wave is very strong. In just half an hour, more than 3,000 copies were added to pre-sale. Why did it suddenly rise so much at once?" Li Kai was very puzzled. This should not be a data fraud.

Gu Xinxue looked at the time on his phone, "Look at the time when Zhang Chu's single chapter was released. After the release, it was probably the curve of pre-sale volume soaring."

Sure enough, Zhang Chu’s appeal is extraordinary. There are many people reading online articles. As long as one tenth or even one percent or one thousandth of people buy physical books, it is a very terrifying number!

Pre-sale work is not only a shaping writer's brand influence, but also expanding book sales, and in advance distribution and reader information data extraction, etc.

Although the books will not be available in mid-April, readers who use physical bookstore pre-sales and online pre-sales will be delivered a few days in advance!

This kind of online and offline linkage is only suitable for top best-selling books, and ordinary works cannot be imitated at all, and it is also a huge challenge for publishing companies.

Fortunately, Nanhai Publishing Company is very strong, otherwise it would be difficult to achieve this effect.

...

Jiangcheng Delong Plaza, no matter when it is windy, rainy or bright sunshine, this square is always crowded with a very large passenger flow.

Hanlinxuan Bookstore is located next to the largest exit of Delong Plaza Metro Station. At this moment, many people are queuing up to fill in the information at the shopping guide station. They are all young people without exception.

The pedestrians walking in a hurry on the sidewalk couldn't help but turn their eyes to the long queue, curious about what was going on!

Could it be that there is a writer who is conducting a sales signing event?

With a little curiosity and not in a hurry, many people stopped and watched.

The boss Zhang Bowen had to come out of the office. He was now helping to distribute book purchase vouchers at the shopping guide, so that readers who had paid the money could come to get the book with this shopping receipt or ID card.

The long line looked twisting outside the bookstore. Occasionally, a person who wanted to ask about things walked to the shopping guide desk, and countless people would even be given angry eyes.

It is even more impossible to jump into the line. Young people are relatively thin-skinned. If they come late, they can only stand behind the team and lower their heads to play with their mobile phones!

"Boss, please book the Sou Shen Ji on your Hanlinxuan. Can you ask Zhang Chu to sign an ID on it?"

The young man who took out WeChat to pay and joked that he was a hardcore reader of Zhang Chu, and of course he understood the relationship between this bookstore and his idol.

Zhang Bowen was also very easy-going, "Young man, don't think too beautifully. So many people are coming to participate in the pre-sale. Am I going to ask Zhang Chu to come back to sign the autograph in a plane?"

"This one can be there!"

"The proposal is good, hahaha, if I come back to sign on the weekend, I will definitely support you!"

"Boss, you should get some benefits for us. I have consumed so much in your bookstore."
Chapter completed!