Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 344 Public Enemy in the Film and Television Circle

Even if you ask an avid movie fan what the definition of a movie implanted advertisement is, he may not be able to explain it clearly.

But if you want to give an example, many people may say that there are mobile phones, computers, Three Squirrels, Baicaotang or Jiannanchun, Audi, Yili Milk, etc. in certain movies, TV series.

Not only film critics, but also ordinary audiences are quite out of the way to watch these things. The quality of the movie was not high, and these things also affect their moods, so they were speechless!

Brands are still chasing all kinds of movies and TV series, but as recipients of this information, they have gradually reached the limit of patience.

In a simple sentence, no one likes to implant movies except manufacturers, and even film production companies and film directors do not like this form very much. But unfortunately, implanted commercials have been available since the year the movie was born.

Now under the influence of Southern Metropolis Daily, netizens’ resentment has finally been vented!

"What are we watching when we spend money and time buying tickets in the cinema? Are we watching implanted advertisements?"

"Why are netizens so harsh nowadays? When you go to a movie with girls, do you care about the details of the advertisement? I'm afraid the drunkard's intention is not in the bar!"

"It's not that movies are not allowed to be embedded in advertisements, but you have to use them appropriately. This is not implantation, it is obviously an interstitial advertisement, and it is not integrated with the plot."

"Are you adding some advertisements to the movie or adding movies to the advertisements? What kind of movie is this "Sherlock"? Is it going to be released now?"

"There are still film and television works that do not implant advertisements these days? You are teasing me!"

In Zhang Chu's opinion, there seems to be nothing to discuss. After all, the implantation of movie advertisements is not a crime, it only depends on whether it is done well. At present, it seems that the few modern films in the cinema are the result of the failure of implantation.

Successful advertising implantation will not make the audience disgusted. It is generally based on the soft transplant of the movie and will not appear suddenly. Moreover, through creative settings, it conforms to the positioning of your own products, and can effectively interact with the plot, actors, and even the audience. This requires the creative wisdom of the filmmaker!

Unfortunately, when he entered the cinema with Wei Wenlin and the sleepy Fu Deyu, he finally understood the meaning of Southern Metropolis Daily.

This is a hot-blooded action movie, with a hint of main theme. The advertisements in "Operation Jinsha River" are so annoying. It is hard to imagine how crazy "Super Love Saint" will be!

He seriously suspected that these two movies could probably make back the cost by using advertising implants, especially the latter's investments involved in countless brands.

"My God, I feel like I'm on Mango TV. One advertisement after another, and tm appears one after another!" Wei Xiaopang couldn't help but complain. A good movie was disrupted by these advertisements, making it impossible for him to concentrate.

When the show ended, the rest of the cinema complained, and even Fu Deyu, who fell asleep in the second half, remembered the advertisement, but it had a bad impression!

"Now it is not only domestic movies and TV, but also Hollywood movies are all advertisements. I really can't survive without advertisements."

"It's so rare. I looked at this after watching the Super Love Saint yesterday. It was a clear stream. It was nothing wrong to say that it was an annual advertising blockbuster. If you remove the advertisement, you probably have nothing."

"Why does the picture of Xie Li Ting appear in the movie? Such a large advertisement is erected by the river and used by the roadside of the hospital!"

"From top to bottom, from food to drink, everything is ads, and I wish I could have brand names all over my body."

"Forget it, I'd better go back and see Detective Sherlock wash his eyes."

"What is that?"

...

Zhang Chu and others did not take the elevator, but walked down the escalator layer by layer.

These feedback from the audience made him feel alert, thinking that he would still have to talk to the producer and director of "Psychological Crime" after the Spring Festival.

That movie is also of a modern theme. If it is also shrouded in advertisements, it is probably going to become a huge black spot!

However, he has no high say in the movie "Psychological Crime", because the character of the original author is probably the least in domestic film and television production.

Authors like Zhang Chu who are famous and have no worries about their own way are a little better. After the adaptation rights of many authors are sold, there is no way to adapt their works into four-dimensional characters.

Wei Xiaopang asked curiously: "Brother Chu, why are you sighing so hard?"

"I'm thinking about "Psychological Sin". If there are so many advertisements at that time, I guess I'll have to strangle myself to death."

Zhang Chu said depressedly, he had a little box office dividend at least, and the higher the box office of the movie, the better.

"It's useless to worry, it's better to have fun for a few days. Anyway, when everyone mentions the movie, the first ones they scolded were the actors, then the directors, and then the production company. The original authors are generally fine. After all, everyone has sympathized with you for a long time. If you destroy the original, you are the victim!"

Wei Xiaopang's comfort did not make Zhang Chu feel any better. Zhang Chu only blamed him for not being an investor. If the video he invested in, he had to listen to him no matter how he implanted it!

There is no need to be so troublesome now, but the water in the film and television industry is too deep.

Not to mention that Zhang Chu has no money now, even if he has money, he will be cheated of his underwear. How many coal bosses used to wave checks with confidence to enter the film and television industry, but in the end they all lost money and left this industry?

After slept in the cinema screening hall for almost an hour and a half, Fu Deyu finally resurrected in full blood. He patted Zhang Chu on the shoulder and said with a smile: "The Internet is teasing you that you seem to be a public enemy of the entertainment industry. The media and netizens are criticizing the implantation of advertising. There is no implantation in your "Sherlock Detective". You are worried that you will not be able to find such a moral model."

"Tsk tsk, use "Sherlock Detective" to criticize other movies." Wei Xiaopang smiled unkindly, "I really doubt whether your company is doing promotion and directly pushes this TV series to the fire rack and bakes it. I guess the other film and television companies hate you so much!"

Zhang Chu shrugged and retorted: "I don't blame it, I will also blame it if I want to recite it. What does it have to do with me, the author? The producer does not implant advertisements, is it still what I asked? I am going home to write, so I don't have time to play with this group of people. If you have the ability, you should ban Shenxia worldwide."

"New book? Are you writing a new book again?" Wei Xiaopang's eyes lit up. He is now the first to get the moon. Every time Zhang Chu's new book is seen before other readers.
Chapter completed!
Prev Index    Favorite Next