After Zhang Bowen saw his son and Matcha from the surveillance camera, he immediately walked out of the office.

"I'm still willing to come to our place today. If I had known it, I'd help you sign a sales signing party."

Zhang Chu was startled when he heard this. He waved his hands repeatedly and said, "Forget it, I want to be more clean. The customer flow of this bookstore is quite good. I saw that the discount promotion area there seems to have never been cut off!"

"Of course, many of our discounted and promotional books are popular writers and popular works, and they don't just discount those books that cannot be sold. There are also many people who come to apply for membership cards. After recharge, the whole audience will be 20% off, which is very cost-effective."

Zhang Bowen said that he couldn't help but sigh, "It's a pity that those big enterprises and institutions have not come to us to apply for cards now. Otherwise, so many employees would have to create sales!"

This is the disadvantage of private bookstores. In any case, they cannot compete in this regard to old bookstores like Xinhua Bookstore.

Hanlinxuan can only rely on retail now, but Xinhua Bookstore's collective business is very developed, and he has racked his efforts to provide benefits to employees these days.

It seems that there is a problem with the public institution to directly send money, but it is still fine to issue some supermarket shopping cards and Xinhua Bookstore shopping cards.

Zhang Chu remembers that his mother Chu Lan had received such benefits before. She went to Xinhua Bookstore to buy reference books with her book purchase cards. At the same time, there were also people who could recycle this type of book purchase card at a low price at the entrance of the bookstore.

With so many employees under a large company, each employee gives 200 yuan in book purchase benefits, you can imagine how rich this business is!

What's more, many people still have an amount of 500 or 1,000 in their cards. If you buy a book, it's just a number after all.

For those who need to buy books, it is quite cost-effective to buy a 1,000-yuan book purchase card with a balance of 800 or 700 yuan, and the other party is willing to cash out the benefits, and the bookstore can make money, which seems to be a happy thing for many parties.

There are many tricks in bookstores, not to mention that many bookstores have quietly joined forces with the school. Teaching materials that teachers specify to be purchased must be purchased in a bookstore.

"It seems that the revolution has not been successful yet." Zhang Chu said to himself, "But who made you smaller?"

With Hanlinxuan’s current scale, you can’t play these tricks no matter what.

At this time, Zhang Chu suddenly thought of something, and he joked: "Dad, have you ever thought about making a difference?"

This is a trick I figured out when I ran a bookstore myself in my previous life, but now it seems that no one has done this.

Zhang Bowen asked curiously, "How to do it?"

"The prices of books on e-commerce websites nowadays seem to be very low. If you are a little thick-skinned, you can purchase goods from these e-commerce companies and return them to the publishing house. This way, you buy and refund them is nothing more than a little time and you can make money easily."

Since the discounts for books by publishers to e-commerce are far lower than those of physical stores, this approach can easily make the price difference in the special area.

Simply put, if a book that costs 20 yuan, the publisher will give e-commerce a 50% discount and the physical store will give a 30% discount. Then the bookstore can wholesale it from the e-commerce and then refund it to the publisher, so that it can easily earn a difference of several yuan per book.

Because of the delivery system for books, bookstores generally adopt sales first and then payment. Only when the books are sold will the money be handed over to the publisher!

Because of this situation, publishers must allow bookstores to return goods according to market conditions. Even if the return rate is strictly controlled, in order to successfully obtain the payment, publishers often accept returns from bookstores.

This is the loophole in the entire industry. Who makes the book purchases in physical bookstores far higher than major e-commerce companies?

Why are more and more consumers choosing to buy books online now?

It's just because it's cheaper and the version is easier to choose.

Every year, major e-commerce companies hold promotional activities. Originally, this book was a special offer, but in the end, they used a coupon of 100 off for every 300 yuan. This is because the cost is low!

The publisher's different treatment of e-commerce and physical stores has also aroused dissatisfaction among many dealers.

Previously, major physical bookstores have joined forces to boycott Hexi Literature and Art Publishing House and removed all the works of this publisher from the shelves, thereby protesting the extremely low discounts it gives to e-commerce.

Zhang Bowen couldn't help but shake his head when he heard this, "Our bookstore sales are OK at present, so there is no need to use this method. This is disrupting the order of the entire industry. If this market is messed up, it will not be a good thing for any of our publishing houses, bookstores, or writers."

"I'm just talking, you can do it or not."

Zhang Chu just finished saying this, and he immediately widened his eyes, "If you don't do it, you seem to be able to use this loophole to gain some reputation in the industry. If you break this layer of window paper, it should attract the attention of the entire book publishing industry! The name of our Hanlinxuan Bookstore should be revealed in all kinds of ways."

"This is an offensive thing. What if someone is making money in this way? Am I cutting off my wealth?" Zhang Bowen was a little undecided. To be honest, he didn't have a strong sense of responsibility.

Zhang Chu did not force it. This was just a thought about what was just now. He just said lightly: "We don't do business fraud, but if e-commerce sells books at a discount lower than the purchase price of our bookstore, it may cause a lot of consumers to lose, right?"

Of course, for Zhang Chu, no matter how many copies others sell, the royalty ratio he gets will not change. If he sells it at the original price of 20 yuan, he can get 15% of the original price. If he sells it at the discount price of 15 yuan, he can still get 15% of the original price.

The so-called royalties are book pricing x issue quantity x royalty rate. In principle, the specific selling price cannot affect the writer's income.

From the perspective of readers, everyone definitely hopes that the cheaper the book, the better, so that it can reduce expenditures. It is better for everyone to hope that housing prices and prices are both low.

From the perspective of publishers and writers, of course, they want the higher the price, the better, so that they can get more profits.

The two are actually somewhat contradictory and are in a dynamic balance. If the price is high, the sales will definitely not be increased; if the price is too low, publishing houses, writers, and bookstores cannot make money, and they will definitely not print, publish or sell.

The special pricing personnel of the publishing house must consider the relationship between sales volume and price and give the most suitable pricing. Nowadays, the general choice is to set high prices and sell low prices.

Friends who often go to bookstores will probably find that many books are priced at around 40 yuan, but they will be discounted. If they are sold for 32 yuan in the end, many consumers will have the mentality of taking advantage of it. Of course, they want to buy such a large discount.
Chapter completed!