Zhang Chu also runs a bookstore himself, but the Hanlinxuan Bookstore was too small to match the current external conditions.

When the bookstore opens, the most troublesome thing is probably how to make the bookstore's sales grow day by day and rise.

I have tried my best and thought about promotional ideas, but it is difficult to turn my imagination into targeted ideas, so I cannot effectively focus my thoughts.

For bookstores, customer flow is obviously a crucial matter!

Why can Hanlinxuan’s new store sell 180,000 yuan in a single day?

Not because of the good location selection!

Next to it is the most prosperous shopping mall in Jiangcheng, and in front of the gate is the exit of the subway station. There is no need to worry about the bustling passenger flow every day.

So Zhang Chu admired his father very much. How could he buy such a good location for less than 10 million yuan? Even if he doesn't do anything, he can wait for appreciation!

Of course, if readers come to the bookstore but leave without buying the book, such customer flow will obviously be invalid.

Only by finding ways to get more readers in will you buy books, and the sales of bookstores will increase. This is the so-called purchase rate issue.

In addition, the single purchase volume and return rate are important. Businessmen all know the importance of repeat customers. This is not a one-time transaction!

Readers cannot read a book for a year or a lifetime, and they will continue to buy books. Wherever they buy books, why do they have to choose Hanlinxuan?

Environment, book selection, layout, book types, price discounts, and service are all key. Zhang Chu was a little moved now. Maybe his bookstore could really blossom all over the country!

Now, it has been 10 years since the first generation of Amazon kindle readers were released, and it has been 8 years since the first generation of Apple iPad was released.

Physical book sales bottomed out in 2012 and are now gradually rebounding, and it feels like it is returning to the golden age of book sales.

Children's books and fiction books are growing rapidly, and Zhang Chu is the author of the benefits in this environment.

After multiple surveys, it was found that young students prefer physical books, and only a small number of them like e-books, which is probably something that many people have unexpectedly expected!

In everyone's impression, it seems that young people are more likely to accept e-books, but the statistics tell the truth.

After all, a kindle reader costs at least a few hundred or thousands of dollars, and young people are unwilling to spend money on it, and reading on mobile phones is not very eye-friendly.

Compared with the rebound in physical book sales, e-books seem to have entered the platform period. According to statistics from the China Publishers Association, e-books in 2012 achieved unprecedented growth, but since 2013 to the present, the annual sales of e-books have increased by less than 5%!

According to sales data in recent years, e-books account for about 27% of domestic book sales, which may reach one-third at most.

However, Zhang Chu is considered a strange flower. In the sales of his works, physical books and e-books account for almost 50% each. Who makes him considered half an internet celebrity?

The sales growth of physical books is caused by a variety of reasons. When the freshness of e-books passes, people will still choose to return to the embrace of physical books.

After all, many people like the touch, weight, and fragrance of books.

For these readers, opening the heavy cover and then listening to the sound of the spine rubbing against the pages is a pleasant experience in itself.

In Zhang Chu's view, the book industry will always exist and will not be destroyed directly.

The most important thing is that my parents are not old now. It is obviously better to have a career than staying at home all day. Anyway, with myself, I can afford to lose no matter how many families there are!

After Zhang Bowen received his son's support, he became excited and wanted to go back to Jiangcheng immediately and prepare to open a second branch.

Chu Lan couldn't resist the two men, so she yawned and said, "It's up to you, you earn money anyway, so why don't you spend it? "

The profits of a bookstore cannot make you rich overnight, which requires the accumulation of sales day by day, and the money required for a new store from the beginning to the opening of the store is not just 100,000 or 200,000 yuan.

All these things have to worry about Zhang Bowen himself. Zhang Chu felt that he only needed to write his works occasionally.

...

After a simple dinner, the three of them walked towards the house rented by Zhang Chu.

Because it was late today and it was a tiring journey, I didn’t go to eat or drink or stroll.

After resting for a night, resting energy, and taking advantage of the good weather tomorrow, their family will drive to climb the Great Wall!

The lights in the room were on all the time. After hearing the sound of the key opening, Matcha lying on the windowsill, just moved his ears slightly, and his body had no reaction at all.

Zhang Chu had already sorted out the study room, and it turned into a bed there. Anyway, there were heating, so there were no need for so many quilts and cotton wool in the south in winter.

"This is matcha? So cute!"

Chu Lan didn't even take off her coat and headed straight to the black cat on the windowsill. Who knew that Matcha, who had always been lazy, was startled by the enthusiastic woman in front of her. She whined and jumped to the ground, then quickly rushed to the wardrobe, poked her head out from a high position.

It was like a black lightning flash, Matcha looked at Chu Lan with a grin, afraid of such a stranger.

Zhang Chu shrugged and said, "There is no way, it is more afraid of being alive. It will be fine after a few days. I will take it home for the New Year!"

Although he was a little regretful, Chu Lan still took a camera and took a few photos of Matcha, saying unsatisfiedly: "I'll let me feed it later. I don't believe it won't betray it."

"Mom... I bought an automatic feeder and an automatic water drinker, so you don't need to help it."

This is mainly because Zhang Chu often has to attend classes at school and doesn't have time to go home at noon to feed it. In order not to get hungry, he can only use this method.

After Zhang Bowen put his suitcase in the study, he looked carefully in the study. There were several trophys and all the books published before on the bookshelf.

The most eye-catching one is obviously those complete sets of history books, such as Ming history, and even Zhang Bowen himself can't read them.

"What is this?"

There were printed A4 paper on the desk, and there were continuous colored pens to make annotations. Zhang Bowen picked it up and found that the words "15th year of Wanli" were written on it, as well as Zhang Chu's name and student number.

Generally speaking, he is not a person who likes to disturb his son's privacy, but this thing seems to be the first draft of Zhang Chu's homework, so Zhang Bowen didn't think much about it and picked it up and read it.

Chu Lan's voice in the living room did not disturb his reading. It took him more than ten minutes to finish reading the content of tens of thousands of words.

Zhang Bowen looked at the works with traces of modification everywhere, and felt proud. The amazing genius wrote historical articles so vividly and interestingly.
Chapter completed!