Chapter 290
For Zhang Chu, what can make him relax a little during the boring final review should be to read various news and data on his works on the Internet.
He did not ask Zhou Kang to publish all the data every moment, so as not to remind WeChat all day long, which would be a torture for patients with mild obsessive-compulsive disorder.
Whenever there is a message, I want to eliminate the number above. There is an update prompt for the app to never allow it to spend the night with the old version. Some people’s mobile phones have various application messages hanging in the upper left corner, and Zhang Chu’s mobile phone can’t be seen at all!
“It looks like the sales are definitely pretty good.”
Zhang Chu said to himself that his mother Chu Lan just took a photo of customers queuing up to pay in the new store, although there were many of them not readers of "Ghost Blows Out the Light".
Since it is your own bookstore, you must focus on promoting your own books.
All his published works are placed separately on the most eye-catching and conspicuous bookshelf, from "Detective Sherlock" to "The City of Sin in the Heart", "Journey to the West Diary", "The Fantasy Drift of the Young Pi", and now there is another book called "Ghost Blows Out the Light: Jingjue Ancient City"!
In the photo, there are many people surrounding this bookshelves and the popularity is quite high.
The reporters and editors of various news media did not have a holiday on New Year’s Day. After all, there is really a lot of content to report during the festival, and the popular book market is of course the focus.
[Zhang Chu's new book "Ghost Blows Out the Light" is very popular. After visiting many bookstores in Shanghai, the reporter found that "Ghost Blows Out the Light" is hard to find on the shelves. Many clerks mentioned that the novel that just launched today has been sold out, and the New Year's Day holiday has also aggravated the unbalanced supply and demand sales trend of this book to a certain extent.
The head of the novel department of the Magic City Book City Book City said that a new batch of "Ghost Blows Out the Light" is being transferred.
The clerk of the Jing'an branch of Xinhua Bookstore revealed that the amount of this book can be obtained from the purchase channel is quite limited, and even if the corresponding advertising board is not set up, the novel will be sold out quickly.
In addition, the heads of Xinhua Bookstore Wuning Road Branch and Guanghui Henglong Plaza Branch also talked about their lack of awareness of the popularity of this book, and the inventory can be maintained until tomorrow and the next two days!
Despite this, a group of quick-witted readers have finished reading, and have interesting comments or spoilers on major book e-commerce platforms and Douban.
Popular radio and topics have further heated up the popularity of the book and aroused greater interest in reading for many readers who have not bought this book!]
["Ghost Blows the Light: The Ancient City of Jingjue" was launched on New Year's Day, and it was on the hottest list of new books in major bookstores in 30 cities including Beijing, Shanghai, Shenzhen and Chengdu. "Ghost Blows the Light" published by Changjiang Literature and Art Publishing House is the first work in China to tell the career of tomb robbers.
The "open book" surveillance data, known as the weather vane of book retail, shows that "Ghost Blows Out the Light" ranked first in novels in 2018 and is expected to become the annual sales champion.
In Yanjing, "Ghost Blows Out the Light" is very popular among readers of all ages. It has been listed on the Wangfujing Book Purchase Center, Xidan Book Purchase Center, and Zhongguancun Book Building's book rankings. The three stores have sold 1,200 copies in 12 hours.
In Magic City, the book is also popular, ranking first in the Fuzhou Road Store of Magic City Book City and Wujiaochang Store, with sales of more than 1,000 copies in half a day.
In Guangcheng, the book has sold more than 1,000 copies in a single store in Guangcheng Book Shopping Center, rankings in all books.
In Chengdu, "Ghost Blows Out the Light" quickly topped the new book list of the Rongcheng Shopping Center, the Southwest Book City of Chengdu, the Tianfu Book City of Rongcheng, and the Fangsuo Bookstore on Chunxi Road.
Long before dawn today, "Ghost Blows Out the Light: The Ancient City of Jingjue" already occupied the top spot in the new book list such as JD.com, Dangdang.com, and Amazon.com.
It is reported that the first print of 800,000 copies of the book was printed, and it was out of stock in less than a day after it was put into the national market. The Yangtze River Literature and Art Publishing House has urgently printed it to meet the order needs of book channel dealers.]
One of the things that these news can appear quickly is the keen sense of touch of reporters, which is also related to the publishing house’s promotion. After all, no famous writer’s new book is available for the publication of the new book?
It has not been reported by several newspapers or online media, so the publishing house is simply a decoration!
If you study these news carefully, you will know that most of them have good cooperative relationships with Changjiang Literature and Art Publishing House, and even the bookstores for news interviews are mostly in the Magic City.
Zhang Chu is not a fool, he also knows the importance of publicity. Anyway, these data are all presented and can be found casually, even if it is sold out, it is a bit exaggerated.
It’s no exaggeration, how could consumers come to buy it?
"Ghost Blows Out the Light" not only received praise from many publishers during the internal trial reading stage, but also received strong recommendations from various outstanding cross-border people. What are the music giants and variety show experts and other Weibo posts.
Fortunately, in order to pursue more readers, they did not adopt a limited edition model, such as no limited edition pre-sale, first-time limited edition collector's edition, or hardcover edition.
It is difficult to have real book reviews so early. Most book reviews are written by the publishing houses themselves. Only those who are truly popular will have book reviewers take the initiative to write reviews!
These are all unspoken rules in the publishing industry. Zhang Chu did not think about breaking this point in the past. This is not something he can deal with alone.
Book reviewers are so varied that they occasionally deliberately talk about some shortcomings. They seem fair on the surface, but in fact they are quite obvious in bias!
Exaggerate strengths and even if the irrelevant weaknesses are exposed, no readers care about them.
I have to say that this traditional method is indeed very effective. Many netizens know that there is the novel "Ghost Blows Out the Light", but they will not act rashly before the comments come out. They are rational consumers.
But in the news, this bookstore has been sold out, and the bookstore is about to be out of stock. Not only in Yanjing, Jiangcheng, and Magic City Bookstores, it seems to be blooming in the entire mainland market.
The sales are so good, it should be pretty good, right?
Everyone is buying it. If I go late, will it be out of stock?
I believe that the public's vision should not be wrong!
With such ideas, more and more neutral and unsteady readers began to have the idea of consumption, and this is the purpose of Changjiang Literature and Art Publishing House.
Although the news inside is a bit exaggerated, it is true that it was printed on the first day of its launch. The larger the bookstore, the more you can feel the amazing potential of "Ghost Blows Out the Light". Even if you still have some inventory on your hands, it is better to find a supplier to allocate some.
Chapter completed!