It’s not true that the New Year’s Eve is, no one knows who the annual MVP is.

In any case, this news media credibility discussion that started from the ghost blowing light has won the best of the year.

"Ghost Blows Out the Light" has become more famous after cleaning up the dirty water on his body. His value soars among the copyright value predicted by the authoritative organization China Data. The forecaster thinks that the total value that this IP can create may exceed 1.5 billion yuan!

"The so-called IP value is the transfer and flow of fans. The ability to monetize commercially. The more fans can be transferred, the higher the value. Zhang Chu's work "Ghost Blows the Light" includes Chinese folk culture, wandering between customs, superstition and non-supercreation. Drifting between existence and non-existence, blurring reality and imagination. It is the first of the four major tomb robbers in history - Mojin, Xiling, Faqiu, and Jishan. It is an attractive book. Considering the popularity of the Internet, the IP value of Ghost Blows the Light is currently more than 1.5 billion yuan. It is recommended that some interested merchants can purchase copyright in advance."

China Data is very optimistic about the prospects of "Ghost Blows Out the Light", and this prediction made some industry insiders sneer.

"No matter how popular tomb robber novels are, I'm afraid the film and televisionization is a big problem. How much time and money does it take to slowly create the value of 15 billion yuan?"

"The price of this IP should be very watery. I think that the profit of 1 billion yuan in all channels is considered a victory."

"To be honest, I think it's difficult to buy the copyright of "Ghost Blows Out the Light". If I really buy it, it may rot if I hold it in my hand!"

"I'm fair. I don't know if China Data was deceived by the popularity of searches on the Internet. There are not many people watching "Ghost Blows Out the Light" in their lives."

"To be honest, it's still a little too early to discuss the value of IP. There is no physical book available for others. No matter how good the IP is, it needs to be slowly built and maintained. This is just the beginning, why are you anxious!"

However, when Zhang Chu saw this price, he was so happy. How unfavorable is he?

In the last life, the box office of the movie "The Dragon Search" alone exceeded 1.5 billion yuan, not to mention the rest of the miscellaneous things.

Someone once estimated that the IP value of "Grave Robbers" is more than 20 billion yuan. Even if Zhang Chu's "Ghost Blows Out the Light" is even more popular. Even if he doesn't have 20 billion yuan, the estimate of giving 15 billion yuan is almost the same.

"It has expanded and expanded, and now I don't even look down on 1.5 billion."

Zhang Chu shook his head and said mockingly.

This value does not mean price or profit income, but a very broad concept.

However, for a work that is still serialized online, the value of 1.5 billion is already a very amazing prediction of Chinese data!

After all, the content of "Ghost Blows Out the Light" has only been updated in one of the eight episodes, and this one has not been updated yet.

The copyright of the ghost blowing lights in the previous life was quite chaotic, and the chaos and complexity were enough to make bystanders dizzy.

The film copyright of the Nine-Story Demon Tower was purchased by China Film, and the film copyright of Xunlongjue was owned by Wanda. What are the film adaptations plans for Xiangshang Pictures, Tianyi Pictures, and Gongfu Pictures after that.

Due to the huge value of Ghost Blows Out the Light, the website once held a fan novel competition for Ghost Blows Out the Light, and eight relatively excellent official fan novels appeared, and the film copyright was successfully sold.

Tianxia Bachang once opened an essay column called "Ghost Blows Out the Light: The Strange Things of Muye" in Southern Metropolis Daily. Although there was no specific story, the copyright of the movie was sold in the end.

The so-called "one woman and five marry" is probably a similar situation. I'm afraid that even the author himself will find it difficult to understand the various contexts!

Not to mention any other TV series or online drama companies, each of which is claimed to be the official version, and the audience and readers are confused in the end.

Taking history as a guide, Zhang Chu certainly knows the troubles. What he wants to learn is the way "Grave Robbers' Chronicles" creates IP, at least not confusing, but is gradually increasing value.

Tomb robbery novels are time-consuming and may gradually decline after readers get bored. Only by performing long-term IP operations can it not be short-lived!

He did not want to make this thing a one-time deal, but created a worldview of tomb robbery and adventure, and made it a super brand.

Now that there are many companies asking about the other copyrights, he will not be able to sell them. The value of "Ghost Blows Out the Light" has not been developed yet. If you sell it blindly, you will probably regret it in the future.

...

"Changjiang Literature and Art Publishing House plans to start pre-sale online. They want you to help promote it online. If you want, they also contacted the Weekend Pictorial to conduct an exclusive interview with you."

Although Zhou Kang was on vacation, there were too many related matters and he was worried that the rest of the company would do it for him, so he was still communicating with Zhang Chu on WeChat while on vacation in Thailand.

After Zhang Chu saw the news, he replied: "If you start the pre-sale, just open it. Then I will forward the things they posted on Weibo. As for the exclusive interview, let's forget it. Now I am an enemy of the media."

"The readers of the Weekend Pictorial are considered elite level, most of them are young people, which is quite suitable for your readership group. Otherwise, I would try it?" Zhou Kang persuaded that other writers are chasing exposure like stars these days, but his friend, the child, is not willing at all.

Over the past year, he has received only a handful of interviews, and only Southern Weekend and China Youth Daily can impress him.

Zhang Chu is not so easily convinced. "Those media hate me that I am too late. I will probably be sour when I go to an interview. Now many people say that we are deliberately hyping up, and the exposure rate is too high to keep a low profile."

Zhou Kang was lying under the sun umbrella in the hotel. After seeing Zhang Chu's reply, he nodded in agreement. Although "Ghost Blows Out the Light" was obviously a victim, but also a beneficiary. There has been a public opinion online that it was a self-directed and acted.

"Then forget it, your exposure has been very high recently."

I don’t like media interviews mainly because I don’t know what to say. Zhang Chu knows the real reason why he can write so many books.

Changjiang Literature and Art Publishing House has high hopes for "Ghost Blows Out the Light". It has been announced ten days before New Year's Day, and is preparing to fire the first shot of the New Year!

Not only can they make appointments on their own official websites, but even the official flagship stores of publishing houses of Tianmao, Dangdang.com, Amazon, Jingdong and other websites can make appointments.

Unlike the last time "Young Pi" produced by Nanhai Publishing Company, this time "Ghost Blows Out the Light" has no limit on the quantity, and you can buy it as long as you place an order!
Chapter completed!