Sitting silently at the desk and thinking, but never noticed that Sha Zhenggang on the bed next to him also woke up, "Brother, what time is it? Have you gotten up?"

"Well, I can't sleep anymore." Sha Zhengyang glanced at Sha Zhenggang, who was still a little confused, and then glanced at the black and white poster of Cui Jian posted on the bed opposite, and asked nonsense: "Zhenggang, what if there is a company that allows Cui Jian to be the image spokesperson?"

"Image spokesperson?" She was obviously a little unfamiliar with this new term. Sha Zhenggang scratched his head and said in confusion: "What does this image spokesperson mean? Companies or products with similar styles to him? I think Lao Cui would not easily endorse anyone? He is not short of money, and his style is so outstanding, he probably won't endorse it casually. Besides, most people probably dare not ask him to be your so-called image spokesperson. I heard that he can't even play on TV."

What Sha Zhenggang said is really a matter of the situation.

First of all, Lao Cui’s unique personality style must have great restrictions when choosing a partner. In my memory, it seems that in later generations, they only made advertising endorsements for few companies such as BJ Jeep.

Secondly, there are restrictions on choosing Lao Cui himself. His unique style makes products with too large audiences need to be considered. As for the fact that it is not a problem to not be on TV, it seems that CCTV seems to be a little disliked by him, and other local stations do not seem to care about it.

Not short of money? This is a joke. Who is not short of money these days?

It’s just that some people have the choice to make money.

Lao Cui is not a vulgar person, but he is not an immortal. He also wants to be a part of the world, so he should not refuse advertising endorsements, but he will definitely be more harsh and strict in his choices.

But Sha Zhengyang thought that the name of the Oriental Red brand was very interesting. As for the rest, it depends on his own tongue.

Seeing that his brother fell into deep thought for a moment, Sha Zhenggang was a little curious. Lao Cui was his idol. How could his brother suddenly mention him?

"Brother, why did you suddenly ask this?"

"Well, if Lao Cui was the spokesperson of a certain product, would you fans choose to use such a product? I mean when you can choose." Sha Zhengyang did not answer Sha Zhenggang's question and continued his topic.

"This one, you have to see which type of thing..." Sha Zhenggang couldn't help but sit up, a little confused about what happened to his brother today, and always asked some unrelevant topics.

"For example, wine." Sha Zhengyang said lightly.

"Wine? White wine?" Sha Zhenggang was stunned for a moment, and then thought for a while, "It must have some impact. For example, eating in a restaurant, there are several types of wines with similar prices. I guess I will choose, well, that's the case. Brother, why are you asking about this?"

"There is a winery in the town that was well-managed and had some reputation, but it has not been possible in the past two years. Now the town asks me to be responsible for building this winery. I am thinking about how to open up the sales of the winery's products." Sha Zhengyang introduced lightly: "Hongqi Daqu and Hongqi Touqu have you drunk?"

Sha Zhenggang's alcohol tolerance is stronger than Sha Zhengyang. It is no problem to have seven or eight taels of white wine, but it is worse than Lan Hai and Zhu Yibiao. The three of them have to get a bottle to drink when they are fine.

"I've drunk it. It was common in the past two years. I drank more Hongqi Tou Qu, which is not expensive and tasted okay. It seems rare this year. We all drink Jianzhuang or Liu Langchun, and sometimes we drink Chunsha." Sha Zhenggang's face showed a surprised expression, "Brother, why did you get you to the winery again?"

"I went there myself, and there was only one thing in the town. It would be better to find some challenging things to do." Sha Zhengyang said casually: "Don't interrupt, I'll ask you something."

"Let me give an example. When Lao Cui held a concert in Handu, if Lao Cui was the spokesperson of the Hongqi Da Song, such as on the concert poster, there were some posters, such as naming, etc., all the Hongqi Tou songs appeared. Do you think that during that period of time you and your classmates would choose the Hongqi Tou songs when drinking?" Sha Zhengyang asked.

"Well, you will definitely choose the Red Flag Tou. If the price is similar to other similar wines, you will definitely choose it." Sha Zhenggang said without hesitation: "At least you will choose it for a while. As for the future, it is not easy to say. It depends on the taste of the wine and whether there are other factors in the future."

This is in line with Sha Zhengyang's prediction.

Starting a brand is only the first step, and the momentum of the concert can only be created for a while, but without the follow-up and consolidation of other subsequent marketing strategies, the impact of this momentum will gradually fade.

But if there is continuous momentum for follow-up, it may maintain the best-selling momentum, or even better.

If a wine is to leave a deep impression on the minds of the drinkers, the quality of the wine is the most basic. At this point, Sha Zhengyang knew that there was no problem with the quality of the Hongqi Daqu and Hongqi Touqu.

But more importantly, we must establish a reputation in people's minds and then consolidate it through various methods. Only by persisting in building through various channels can the brand be slowly established, otherwise it will come quickly and disappear quickly.

Kongfu Banquet and Qin Chi are typical examples. One loses the halo of the king and immediately loses the color of the king. The other is swallowed up by the acquisition of Sichuan wine and soon disappears.

There are many reasons for this, but there are many reasons for over-focusing on the short-term limelight effect of advertising and ignoring the consolidation of product quality and image.

On the one hand, we have not continuously improved the quality and image of the product, consolidated the brand's reputation, and followed up marketing through various means to maintain the popularity of the product at multiple levels. The former is the key, while the latter is the inducement.

According to Sha Zhengyang's idea, the brand of high-quality Oriental Red was launched through Lao Cui's concert. After various combinations of marketing methods made the brand of Oriental Red popular, they would launch the mid-to-high-end brand of Aged Oriental Red and the super high-end brands of Oriental Red Guojiao 1921, 1927 and 1949.

This strategy can be used to learn from Jiuguijiu's marketing methods back then, and it is necessary to intercept it.

Of course, the premise of all this must first open up the situation by using Lao Cui’s “Rock on the New Long March” concert in the early stage.

As long as the market heats up, Sha Zhengyang believes that his combination of punches will definitely allow Hongqi Winery to make a comeback. Well, it should be called Dongfang Red Wine Industry to make a comeback, and it is no less than the effect of the Kong Mansion Banquet and Qin Chi winning the CCTV King.

Changsha may be the first battlefield for the Oriental Red Wine Industry to start its brand. Thinking of this, Sha Zhengyang couldn't help but feel excited. He was really looking forward to a brand new history created in his own hands.

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