This is indeed a difficult problem, but it is just in front of Guo Yeshan.

Early in the morning, Gao Changsong and Yang Wenyuan came to find Guo Yeshan and Kong Lingdong and proposed the idea of ​​restarting the Hongqi Winery.

They believed that if Hongqi Winery was shelved like this, the more than one million assets in the two villages would be wasted. Not only would the debts outside not be recovered, but dozens of acres of land, factory buildings and equipment in the factory would be taken away by the credit union.

Most of the rented land has been flattened with cement and now it is going to be replanted, which is another big investment. At that time, the villagers may really cause trouble.

Therefore, they believe that it is necessary to take advantage of the fact that Hongqi Winery has a reputation and is not long-term debt repayment. On the one hand, it is necessary to organize personnel to go out to recover the debt, and on the other hand, it is necessary to negotiate with the credit union and the town to raise funds, recall the original technicians and employees, and let the factory resume work.

"Lao Gao and Lao Yang came to talk to me and Lao Kong for a whole morning. They thought that if the winery didn't open, it would be very difficult to collect the debt. People would think that your factory has collapsed and will not cooperate in the future. This is a dead debt. If the factory reopens, considering that it may have to cooperate in the future, at least part of it can be recovered. The amount of the debt is not small, which is one of them."

"Just as Lao Fan said just now, such a large collective asset was lost, and it was difficult for the village committees to explain to the villagers. Even if there is a glimmer of hope to revitalize the assets, they should give it a try. This is the second one;"

"They also conducted some investigations and believed that the liquor market has reached a lowest level in its current depression. As the country's economic relaxation and economic improvement, the liquor market will also usher in a recovery period. Hongqi Daqu and Red Flag Touqu of Hongqi Winery have some markets and influence in Handu and several nearby cities. We can take this opportunity to rush. This is the third one;..."

Guo Yeshan speaks very slowly, and he has not yet made up his mind.

Hongqi Winery is a heart-wrenching problem for him. Although he relied on administrative orders to convert land acquisition and demolition funds and land rental funds into equity in the two villages, this also caused great dissatisfaction among the two villages, and the risks contained are quite large. If someone takes the lead in it, it is difficult to say whether this matter can be suppressed.

Gao Changsong in Hongqi Village has a high prestige, and it may not be a big problem, but Yang Wenyuan in Dongfang Village is weaker.

In fact, Yang Wenyuan is quite prestigious in Dongfang Village, but Dongfang Village is next to Chengguan Town and has always been the most rude village in the town. Everything has to be compared with Chengguan Town, so it is quite difficult to deal with.

It is not too much for the two villages to make this request now. It only involves the town. If something goes wrong in the future, the town will most likely be dragged in again, which is contrary to his original intention.

"Zhengyang, you have been running to Hongqi Village during this period. In addition to the theme activities, you also have some understanding of the situation of Hongqi Village and Hongqi Winery. What do you think about this matter?" Abruptly, Guo Yeshan suddenly threw the topic to Sha Zhengyang, who was sitting in the back row to make records.

A strange silence appeared in the conference room.

This is a party and government office meeting. In theory, it can only be attended by the town leaders. Sha Zhengyang is just taking notes as a staff member of the party and government office. He is not qualified to speak in theory, but the top leader who presided over the meeting seems to be able to speak.

"Secretary Guo, I..." Sha Zhengyang was surprised and stood up.

"It's nothing. You are a cadre at the back. Hongqi Winery is also an enterprise mainly composed of Hongqi Village and Dongfang Village. I also heard that you have done your work in Hongqi Village very carefully and have also learned about the situation of Hongqi Winery. This theme activity of "Remembering traditions, making contributions, and being a qualified party member in the new era" is about making contributions. If you have good ideas and opinions on the development of Hongqi Winery, you might as well propose it and let everyone take a closer look. If it is beneficial to the future development of the winery, it is also considered to be a contribution."

Guo Yeshan waved his hand and signaled Sha Zhengyang not to be so reserved, "There is no need to be so timid and just talk about his opinions, and work together."

"Since Secretary Guo has given me such an opportunity, I will talk about some of my thoughts and opinions." Sha Zhengyang knew that this was not a time of stage fright, and it was also an opportunity to show himself in front of the leaders of the town party committee and government.

"I spent my summer internships in Quanxing Winehouse in my college years, and I mainly engaged in market research and marketing. I should say that I felt deeply about me in those days. In my opinion, if the quality of wine is just about, Hongqi Daqu is not much inferior to Quanxing Daqu. However, whether it is about brand, scale, market share, profit and tax, Hongqi Winery, let alone the fact that it is not possible to calculate from Quanxing Winehouse, is far from the county winery. Of course, the county winery is not easy to live now."

Sha Zhengyang's introduction made a surprise surprise for all the people who left Guo Yeshan.

No wonder this guy dares to make a big fuss here. It turns out that he has been conducting market research and marketing at Quanxing Winehouse for a period of time. Quanxing Winehouse is the leading winery in Handu City, and its wheel scale ranks among the top in the province. It is also one of the few golden flowers in Hanchuan Province.

"Of course, our Hongqi Daqu and Quanxing Daqu are essentially slightly different. One is the multi-grain wine, the running cellar style, and the other is the single-grain wine, the original cellar style. From the original point of view, our Hongqiqu wine is more similar to Wuliangye and Jiannanchun."

Sha Zhengyang transformed into a wine expert and talked freely.

"From a technical perspective, several senior technicians at our Hongqi Winery are senior craftsmen and retired technicians from the former Wuliangye Winery and Jiannanchun Winery. It is through their hard work that the current situation of Hongqi Winery is in a arduous way,..."

“…”

"At present, I have also analyzed the main reason why our Hongqi Winery has come to this difficult situation. Quality is not a problem. Our Hongqi Daqu and Hongqi Touqu can be called good wines, which are not inferior to those local famous wines. However, our brand power and influence are poor, our popularity is weak, and marketing is backward..."

"This also leads to our poor market share and sales difficulties, which has formed a vicious cycle. The worse the market and weak sales are, it will be more unfavorable to us to cultivate brands. If the brand cannot be cultivated, the more difficult it will be. The funds cannot be recovered and the profits are meager, so naturally there will be no strength to cultivate brands,..."

"I contacted several of our original contributors from Hongqi Winery. From them, I could feel their confidence in Hongqi Daqu. I don't know much about the technical level, but in marketing, I think Hongqi Winery has indeed not done well and has great potential to tap,..."

“…”

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Chapter completed!