Volume Four, Section 102, Do It Well
Sha Zhengyang was originally just coming to Casablanca to realize his previous dream and see where he was humiliated in his previous life. Unexpectedly, he would meet an operator who was so familiar with the home appliance industry.
He thought that China and Beauty were just starting to start at this time, and Yongle seemed to be missing. In the huge Shanghai, as a commercial and financial center of China, there seemed to be no home appliance chain giant. No, it should be that the home appliance chain model has not really appeared. Perhaps Gome has realized it, but they have not yet taken this strength to step from Yanjing to Shanghai.
Maybe I can point out the person in front of me, maybe I have to point out another hero?
Sha Zhengyang was thinking about it without any evil taste. Anyway, there was no loss. If there were dates or no dates, he would win and lose happily. This mentality is not suitable for Sha Zhengyang. If you want to give advice, then you should have the intention to make the other party succeed, otherwise it would be meaningless.
"Mr. Han seems to be very interested in making home appliances. I wonder if Mr. Han is selling Sanyo Ruos washing machine and Huafeng water dispenser?" Sha Zhengyang asked with a smile.
"Sanyo Ruos washing machines are definitely being sold, but Huafeng water dispenser feels more of the sales at direct stores with bottled water. I haven't been in contact with this yet." Han Zhixiao shook his head.
"Where is the air conditioner?" Sha Zhengyang glanced at Thunder. Thunder was seeking to enter the air conditioning industry. The water dispenser market allowed him to make a fortune. Since the end of last year, Huafeng began to build factories in Suzhou, Baoding and Zhuhai, striving to prepare for the next rapid development of the barreled water market.
But for Thunder, the technical content of water dispenser is too low, and the water purifier market is obviously immature, and the investment of the three new factories is less than 40 million.
The Hong Kong capital behind Huatai, Hong Kong, was stimulated by Huafeng's huge profits and was eager to increase investment and enter the mainland market. Huatai was also seeking to let Huafeng go public in Hong Kong, so he hoped that Huafeng would increase its capital and expand its shares and find more profit points.
"Air conditioner?" Han Zhixiao shook his head, "Air conditioner is still a new thing. The popularity rate is not high at present. My store does not sell air conditioners. It mainly focuses on the three major items: TV, washing machine, and refrigerator. But I intend to enter the air conditioner industry. Of course, the vcd DVD player is also my next focus."
"How many stores does Mr. Han have?" Sha Zhengyang asked.
"Three stores, the main stores are in Xuhui, and the other two stores are in Jing'an and Luwan." Han Zhixiao was still quite proud.
"How much can the annual sales reach?" Sha Zhengyang thought about it and asked again. This involved other people's business secrets, but if you only talk about the approximate numbers, it would be nothing.
Han Zhixiao was a little surprised. It seemed that he had a little deeper conversation. He glanced at Duan Yongming next to him, and saw Duan Yongming just smiled and nodded, and pondered for a moment: "The sales last year were about five or six million."
A very vague data, about four to five million to seven to eight million, is reasonable.
Sha Zhengyang shook his head. He had an impression that Zhang Dazhong's Dazhong Electric Appliances had exceeded 10 million in sales revenue in the past two years. Han Zhixiao's scale was only a minority.
Duan Yongming laughed, "What's wrong? Zhengyang, he looks down on Lao Han's possessions. He is still one of our shareholders of Gaosheng Electronics."
"There is no point of looking down on me. In fact, Mr. Han should have discovered this trend. The trend of increasing scale in home appliance sales is becoming more and more obvious. In a word, the larger the scale, the higher the sales, the greater your voice when talking to electrical appliance manufacturers in the future, and the lower the ex-factory price you get. In the future, electrical appliance manufacturers may directly sign a ladder agreement with some large sellers. You can sell 30 million yuan, what price I will give you, what price you can exceed 100 million yuan, what price I will give you, and even the payment method will be different,..."
Han Zhixiao's eyes shone when he heard this. He didn't expect that this person had such a profound understanding of the sales channels of home appliances. Some of the ideas he put forward were exactly the issues Han Zhixiao was considering recently.
Wu Xue sat aside, not far or near, quietly sipping wine, siping very small sips, lowering her eyelids, as unattractive as possible.
She didn't want those slutty bitches to cheat the tip and run away. In "Casablanca", there are many such people. If a male customer wants to take advantage of it, he has to pay a greater price.
As for herself, Wu Xue certainly wouldn't be so self-deprecating, she thought it was good to just do it.
She sipped the wine quietly. She had a good alcohol tolerance. Even after stepping into "Casablanca", she realized that she had such a good alcohol tolerance, especially with red wine and cocktails.
She also discovered that this group of people seemed to care about the girls who cheated on tips. Even though they knew they cheated on tips, they still gave them generously, and even spent money to buy the quiet smell, which surprised Wu Xue.
It was not until the content they began to talk about slowly came into her ears that Wu Xue felt that these people were not like the local kids and suckers that the girls thought.
She began to listen quietly.
"Director Sha, what you said is indeed very reasonable. As far as I know, this type of large-scale home appliance chain shopping mall has begun to appear in some economically developed areas, but it seems that it is necessary to reach the point where you say you can directly talk to home appliance companies, I am afraid that no one can do it now."
Han Zhixiao was a little excited, "Is your prediction a bit too exaggerated?"
"Old Han, do you know why I was willing to give up Nanyue and go to Wanzhou. It was this guy who convinced me, but now I have to admit that everything he said to me before has become reality step by step."
Duan Yongming seemed very relaxed, and he also realized that Sha Zhengyang seemed to be guiding Han Zhixiao's ideas, but he believed that Sha Zhengyang had no malice. If it was also called malicious to encourage the other party to start a business or expand the industry, then it would be called malicious to come to Wanzhou to create Gaosheng Electronics.
"This guy has a magic power, and his words can often be far away even if they are not as good as they are."
"Mr. Han, you also said that I am a prediction, but my prediction is based on the booming trend of the domestic home appliance industry and the home appliance market. The growth of home appliance production capacity will make it easier for the buyers and sellers of the market. Some small-scale and poor-quality home appliance companies will withdraw, and the scale of home appliance companies will become larger and larger, but the same can be done with home appliance stores."
Sha Zhengyang glanced at Duan Yongming and smiled happily.
"Take Shanghai as an example, if your store can occupy several prime locations in Shanghai, it will be impossible to sell over 100 million yuan in the next few years, right? With sales of over 100 million yuan, do you think you can have a good talk with some home appliance companies about the relationship between price and sales volume?"
Wu Xue quietly took a sip of wine, without looking sideways.
The other party spoke Mandarin, but Mr. Han’s Mandarin was not standard, with a typical Shanghai accent. Both of those people had Cantonese accents, which were more like those from Guangdong. Cantonese is very popular now, and many people are proud of being able to speak Cantonese. Wu Xue doesn’t, but she can hear it.
Wu Xue was not interested in the topic they were talking about at first, but when Mr. Han talked about his stores in Xuhui, Luwan and Jing'an, and his sales were three to four million, she looked at her side.
This is still in 1995, with sales revenue of 50,000 million yuan, and several stores. At least Mr. Han, who is the boss himself, can definitely be considered a high-income class in Shanghai. However, Wu Xue felt that Mr. Han was obviously the last among these four people.
The Duan also said that Mr. Han is a shareholder of Gaosheng Electronics, and said that Mr. Sha looked down on Mr. Han’s possessions. If this was not intentional or unintentional display, it would have really met Mr. Kuan.
The subsequent words made Wu Xue feel a little more and more unbelievable. She was selling over 100 million yuan and competing for the right to speak with home appliance companies. This sounded like the smell of a universe brand cigarette, but Wu Xue’s intuition told her that it was not.
This made her listen more seriously.
Sha Zhengyang, Duan Yongming, Lei Ting and others did not notice the female college student sitting aside, even a little far away.
This is what Han Zhixiao told them. There are several types of girls who come to "Casablanca" to earn this kind of tip. There are waiters from Huating Hotel, who are the first generation of canaries, and there are also college students from universities. They are eager to find opportunities to fly to the other side of the Pacific Ocean, often targeting foreigners, and there are also a group of people who are looking for Hong Kong and Taiwanese who stay in Shanghai, with the purpose of money, just like the girls just now.
This girl was a little special. She just sat aside quietly, not refusing to tip, but she didn't take the initiative to flatter her.
Han Zhixiao glanced at the girl and felt that there was no business secret at all. He pondered for a moment and said, "Director Sha, I want to go that step too, but you should know the storefront price and rental price in Shanghai, as well as the capital demand for stocks, which requires a lot of investment. My accumulation is not enough to support such rapid expansion."
"So, Mr. Han thinks the biggest problem is the lack of capital?" Sha Zhengyang smiled, "Mr. Han, let me say that, I understand what you mean. In fact, capital is not the biggest problem. The real core is the business model and the talent that supports this business model. It seems that we have a consensus on the business model, but what about talents? Without enough talents, no matter how good the business model is, it will face the risk of collapse and breakage."
"I don't think the talent problem is big. Shanghai has no shortage of talents who are willing to work hard and willing to contribute. I am confident about this, but capital..." Han Zhixiao raised his eyes and looked at Duan Yongming.
"Don't look at me, I'm short of money now. Hanhai paid me 20 million, and Huazhong paid me 10 million. You can just look for these two wealthy people next to me."
Chapter completed!