"Mr. Jiao, look at what you said. Seats at CCTV's Spring Festival Gala are extremely difficult for others, but they are not a problem for us. How much advertising fees did we spend on CCTV last year?"

Wang Shu laughed. He had never underestimated this woman who always looked like a bit alien blood.

Even though Sha Zhengyang is guiding behind the scenes, he is not an ordinary person to be able to operate the Dongfanghong Group so well? Moreover, Sha Zhengyang has brought the other party to be responsible for a joint venture with Sanyo Electric, which shows his reliance on it.

"There are tens of millions of advertising fees, and I think CCTV still needs to give this face. Every year they will give their advertising customers and some advertising agencies various special treatments. This Spring Festival Gala Auditor is just one of them."

"Oh, so that's the case. By the way, Wang Shu, can we adjust the sections we won this year?" Jiao Hong suddenly thought of this question.

She and Sha Zhengyang have already discussed it on the plane.

Ruos Electric Appliances will complete all preparations before May Day this year and will officially produce Sanyo Ruos washing machines in May. The original channels must be used, but the original channels are mainly concentrated in several inland provinces. But now Ruos Electric Appliances will definitely advance to the whole country, so advertising must also keep up.

If you have the resources like CCTV that can be used, you must use them.

Wang Shu obviously considered this point for a long time and nodded: "Don't worry, Mr. Jiao, we took the CCTV advertising segment last year. In addition to CCTV's one set, there are also several other sets of programs that have some advertising segments. Dongfang Hong Laojiao 1949, Natural Tang Mineral Water is a Huafeng Water Dispenser, all three advertisements are available. Sanyo Ruos washing machine can be added to make appropriate adjustments. I wonder when Mr. Jiao plans to use it?"

"We plan to fully open products into channels in June, and advertising will start in May at the latest, creating a momentum that requires reservations for buying Sanyoros washing machines, so advertising should be concentrated in May." Jiao Hong pondered for a while, "not just CCTV's one, but also Yanjing Taiwan, and several provincial stations in North China, may all need to be considered appropriately."

"Mr. Jiao, I don't agree with your advertisements in several provincial and stations. At present, Sanyo Ruos washing machines have just been launched. To establish a high brand position, it is best to focus on CCTV. Others should not be used. In addition, you can also consider making publicity and marketing momentum in channels. Provincial TV stations are mainly used to consolidate the market, and are relatively regional, and they are easy to lower products that have not yet established brand quality." Wang Shu suggested.

The word "Price" was learned by Wang Shu from Sha Zhengyang. In fact, it means taste, but Wang Shu felt that this "Price" was more intuitive and impactful at one time, so she subconsciously took it for herself.

"Oh?" Sha Zhengyang laughed, "Brother Shu has investigated?"

"Of course, Zhengyang, don't you think I'm eating and drinking with a bunch of singers, movie stars and directors all day long, right?" Wang Shu also had to think that the other party had not been idle in Yanjing and was working. "We spent a lot of effort to investigate the results of each product being placed on CCTV's different time segments."

Sha Zhengyang's heart moved slightly, as if he had thought of something, and smiled, "Then how do you come to investigate?"

"In fact, it is not complicated. It is to select representative individual samples in different regions for sampling. For example, we will select 400 people in Yanjing. 100 people are samples between the ages of 16 and 30, 200 samples between the ages of 30 and 50, and 100 samples over the ages of 50. Because considering that between the ages of 30 and 50 are the key groups for liquor consumption, 100 samples have been added in particular." Wang Shu was confident.

"There are also sampling investigations in other provinces?" Sha Zhengyang continued to ask.

"Well, we have also done it with Tianjin and Hebei Province. Tianjin and Yanjing are the same, while Hebei Province mainly chooses samples in Shijiazhuang and Baoding. I think these two cities can represent Hebei Province." Wang Shu introduced.

Shijiazhuang is the provincial capital, Baoding is a city with over 10 million yuan in Hebei Province, and it is also the original old provincial capital city, so this is also in line with the positioning.

"What about your investigation?" Sha Zhengyang pursued him relentlessly.

"We still need to distinguish content design. For example, Dongfang Hong Laojiao 1949, we will screen the group watching TV, design several questions, have you seen the advertisement, and are you impressed by the advertisement, and will you buy or consume after watching the advertisement, your impression of the product, etc.," Wang Shu explained patiently.

"This design problem is also quite complicated. For example, Dongfang Hong Laojiao 1949 is too expensive and has a high standard. Many people have been impressed by it. However, he will not buy or consume because of his limited consumption capacity, he cannot afford it or has no chance to consume it. However, he is impressed by it and has a high sense of favor and recognition of the product, so we think this factor is the most important."

Finally realizing that Sha Zhengyang was not on a whim, but was really interested in it, Wang Shu was also a little happy, which shows that his work was highly valued by the "big boss behind the scenes", which is a good thing.

"It doesn't matter if he can't afford it, but when he mentions Dongfang Hong Laojiao 1949 in his daily life, he will give him a thumbs up and say that the wine is so awesome, how much does it cost, how much does it taste like? It's better than Moutai and Wuliangye, etc., or he has only drunk it once, but he will also eat it very much, which is extremely beneficial to the improvement of the product's quality and reputation."

"Well, it's a bit interesting." Sha Zhengyang laughed. He felt that Wang Shu was very smart and had a bit of talent in this area. It was a pity to be a lawyer.

"For example, when "Qiu Ju's Sue" was released, I specially invited several people to several cinemas in Yanjing to conduct investigations. Of course, at that time, it was mainly to look at Lao Too's film quality and effect to prepare for his future cooperation. However, I also considered the insertion of our advertisements in the movie, the Hongqi Da Song, whether the audience would have an impression after watching it. If the quality of the movie is good, it would be very popular with the audience, but everyone has no impression of our products, which means that the delivery effect is not good. Either this type of film is not worthy of insertion of such advertisements, or the director did not consider the plot design well..."

Sha Zhengyang really wanted to give Wang Shu a thumbs up. This guy is indeed worthy of praise. He really put his heart into this job and deserves the salary and the shares given by Dongfanghong Group, but he has new ideas about this job.

Dongfanghong has rented two floors in Yanjing as an office. It is located on the West Second Ring Road, with convenient transportation. Moreover, because it is an old building, the rent is not expensive and parking is relatively convenient, he quickly signed a long-term rental contract.

However, after renting it, Dongfanghong still renovated it. After all, this place is also a storefront of Dongfanghong Group stationed in Beijing. It will not move out in the short term. We also have to consider the reception issues here after the company develops in the future.

Sha Zhengyang knew very well at this point that the best way was to acquire land in Yanjing to build an Oriental Red Building. Even if it was outside the Third and Fourth Ring Road, the future appreciation would be much better than the Oriental Red Building in Handu.

Of course, there are various preferential subsidies from the Han Metropolitan Government, which is another matter. If you, a small Dongfanghong Group, want to get land in Yanjing and see a building, you will have discounts. Even now in 1994, it is a dream. If you don’t push yourself, you will be burning incense.

It is only twenty days before the Spring Festival. Fortunately, the details of the agreement have been basically perfected, but they have finally come to finalize them one by one.

With Dukeley helping with it, Sha Zhengyang doesn't need to worry about many specific tasks. This is fine, so he can make time to do other things.

Sha Zhengyang took a taxi to get off at the bar, and the cold air that hit him subconsciously shivered.

"Zhengyang, do you still remember two years ago?" Wang Shu came with him, looking at the scene in front of him, feeling a lot of emotion.

"You said that night?" Sha Zhengyang smiled.

Lao Cui's "Rock on the New Long March" concert was a final decision for the new Dongfang Red Wine Industry, making Dongfang Red Become a hit.

Although Dongfanghong has now relied on CCTV advertising, film and television production advertising implantation and channel layout, and there is no need for Lao Cui's concert, in terms of love, Dongfanghong Wine Industry is still linked to Lao Cui's concert and still sponsors every concert of Lao Cui, but its importance has dropped to a very low level.

"Well, it's like yesterday." Wang Shu shook his head, "Old Cui has basically been lifted, but it's still not convenient in Beijing. However, there are basically no major problems in other places. However, in terms of business, Old Cui has always lacked some fate."

"Rock is a niche. In the domestic atmosphere, to enter the mainstream, it has to take some time to wait for the opportunity." Sha Zhengyang also felt a little touched. It should be said that Lao Cui's peak period has passed. Although he is still an important figure in the domestic music scene twenty years later, he has never been able to cause a storm like the early 1990s. Various new rock forces have also staged a series of joys and sorrows in the pop music scene.

As soon as he entered the bar, Sha Zhengyang heard his adaptation of the song "A Laugh in the Sea". It seems that this adaptation is very popular in this alternative bar. The scent of the world that is thrilling in this environment is even more exciting.

"Brother Cui!"
Chapter completed!