Volume Two, Section 71, Our Journey is the Sea of ??Stars
Sha Zhengyang was stunned by Ning Yuechan's complaints. After savoring them carefully, it was really meaningful.
I can't bear it. How dare these two women say this in front of a big man?
He noticed that Jiao Hong's gaze was dodging, avoiding his gaze, and his fair cheeks were a little red. It was probably the woman who had realized the grammatical problem. Only Ning Yuechan, the straightforward personality, was still unaware of it. She stared at herself seriously, waiting for her explanation.
After a dry cough, Sha Zhengyang subconsciously touched his jaw, and then explained: "Tea drinks are not complicated. Simply put, they are crushing various tea leaves into a certain degree of powder, which is called tea powder. The taste and nutritional content of this tea powder are still preserved. They can be combined with other ingredients to form a new type of beverage, such as jasmine tea crushed and honey and auxiliary ingredients to become jasmine honey tea. For example, after green tea crushed, rock sugar and auxiliary ingredients to become ice green tea,..."
"Will this kind of product be popular?" Ning Yuechan asked hesitantly: "Is the process complicated?"
"The process is not complicated, and of course it also requires the preparation and attempt to achieve the best matching ratio. As for whether it is popular or not, no one dares to guarantee it without market testing." Sha Zhengyang pondered.
"According to my judgment, the pattern of several large-scale beverage market will gradually form, one is water drinks, such as mineral water; the second is carbonated beverages, such as Coca-Cola, Pepsi and Tianfu Cola; the third is milk drinks, various fruit milk yogurts; the fourth is fruit juice drinks; the fifth is new mixed beverages that are constantly emerging, such as tea drinks, and some other, and the trend of segmentation is very obvious."
Jiao Hong and Ning Yuechan were both attracted by Sha Zhengyang's analysis and completely forgot about everything they had just now.
Sha Zhengyang's rich and extensive knowledge and keen observation, analysis and judgment skills have all been deeply experienced by the two of them, but this guy seems to have too many ideas in his mind, and they are overwhelmed by it.
"I won't talk about mineral water, we are promoting it; the two giants of carbonated beverages, Coca-Cola and Pepsi are confronted, and the local strong brand Tianfu Cola has a high reputation, so it is not suitable to enter; fruit milk beverages also have pioneers such as Wahaha and LeBay; juice beverages require solid raw materials to produce; so I think this new type of beverage is a good entry point, and Xinhu County itself is one of the most important tea production areas in our Hanchuan, so I think it's just right to do this project."
Sha Zhengyang's explanation sounded a bit far-fetched. Jiao Hong asked suspiciously: "Zhengyang, did you know that Director Cao was going to Xinhu for a long time? Your tea and beverage plan was not come up with a temporary plan, right?"
Oh no, Sha Zhengyang cried in secret, but it was not revealed at all on the surface.
"Sister Hong, the idea of tea beverage has long been there. I even went to the Food and Biology Research Office of Handa and consulted on the tea beverage project. They have some research results. As for Director Cao going to Xinhu, it was a surprise. Without Director Cao going to Xinhu, Mengxian and Xinhu will also be one of the locations for our tea beverage project in the future. Of course, it may also be Anxiang."
Anxiang is also a famous high mountain ecological green tea production area. Because the mountains are high and the water is heavy, it is a good high mountain tea production area.
After hearing that Sha Zhengyang even went to the Handa Food and Biological Laboratory to consult a tea beverage project, Jiao Hong and Ning Yuechan immediately understood that this was a project that Sha Zhengyang had been planning for a long time, and he felt much more at ease. If it was really because Cao Qingtai was going to Xinhu and had a sudden idea, it would be really worth worrying.
"Zhengyang, I want to ask a question, what will your goal be in the future of Dongfanghong?"
This question has troubled Jiao Hong for a long time. She has also discussed it with Ning Yuechan in private, but there is no answer.
Except for Sha Zhengyang himself, no one knows what Dongfang Hong will become in the future.
At first they only thought that Sha Zhengyang wanted to build Dongfanghong into a first-class wine company, and looking at Sha Zhengyang's every step of the layout, they were indeed moving in this direction.
But when Dongfanghonghe and the three villages invested in the establishment of Natural Hall Water Industry and began to make efforts in the mineral water project, Jiao Hong and Ning Yuechan were a little unsure of what Sha Zhengyang’s next goal was.
Now Sha Zhengyang suddenly proposed a tea beverage plan, which was obviously aimed at a comprehensive food giant.
For Jiao Hong, this was both extremely excited and shocked, but also felt great pressure and tension.
After Oriental Red Wine Industry has acquired county wineries and county canned factories, its production capacity can quickly exceed the annual production of more than 10,000 tons of liquor, or even reach 12,000 tons.
Once the capacity expanded on the land between the Hongqi factory and the Dongquan factory is put into production, the capacity can be doubled and the production capacity of 22,000 tons can be achieved.
This is almost the size of a large provincial liquor company.
If we can achieve the product line coverage of the four major varieties, including the Hongqi Daqu, the fine Oriental Red, the Oriental Red Aged, and the Oriental Red Guojiao series, from low to high, it can be said that the Oriental Red Wine Industry is already a giant ship in the domestic liquor industry.
Even though it is still impossible to compare with giant wine companies such as Moutai, Wuliangye, and Fenjiu for a period of time, it is no less than large wine companies such as Tuopai, Langjiu, Xifeng, Yanghe, and Quanxing.
The rapid expansion of Oriental Red Wine Industry is so powerful that Ning Yuechan and Jiao Hong, who have been in the middle and worked hard for it, both found it incredible and even unbelievable, but there is real production capacity and revenue in front of them.
This kind of snake-swallowing elephant expansion will definitely have some sequelae, and Sha Zhengyang, who is completely unscrupulous, seems to have realized this.
Therefore, according to the goals set by Sha Zhengyang, after completing this round of production expansion, we must stabilize, focus on creating new products and promoting brand building, and no longer simply pursue capacity expansion.
But the goal of Oriental Red Wine Industry has just been determined, and the mineral water has caused another storm.
Sha Zhengyang ambitiously proposed the market target of Natural Hall Water Industry next year to the next year, directly targeting the two major cities in the province, Handu and Jiazhou, and then Wuhan, Nanjing, Hefei along the Yangtze River, and neighboring Chengdu, Xi'an and Kunming, which will achieve early market share.
This grand goal alone is dazzling. As participants in this plan, Jiao Hong and Ning Yuechan couldn't help but feel excited.
But the boiling blood here has not yet subsided, and Sha Zhengyang suddenly launched such a large-scale tea beverage plan, and was even in contact with Handa. Obviously, this will be a fascinating strategy again.
Jiao Hong and Ning Yuechan both feel excited and a little scared when they are in it.
What I am excited about is that if Sha Zhengyang can really build such a huge corporate kingdom, as a figure at the peak of such a kingdom, it will naturally be full of glory and honor.
But the rapid rise of such a kingdom has once again made them feel unreal and unstable fear. Once the kingdom collapses, how should they accept such cruel reality?
Today, Jiao Hong finally had to ask such a question clearly.
Even if you follow you to fight the country and end up dead, at least you have to explain to us clearly what our ultimate goal in the future is, right?
Seeing Jiao Hong's fair and beautiful face turned a little flushed due to excitement and fear, Ning Yuechan's eyes were bright and her plump face shone brightly. Looking at herself, she seemed to have an inexplicable admiration. Uh, maybe it was an illusion, Sha Zhengyang swallowed a mouthful and said with difficulty: "Sister Hong, Sister Yuechan, our journey is the sea of stars,..."
Seeing Jiao Hong and Ning Yuechan's surprised and inexplicable eyes, Sha Zhengyang realized that his thinking had gone awry again and said quickly: "I was wrong. Our goal is to build a comprehensive large-scale food enterprise group. Oriental Red Wine Industry is only one of them. Of course, it will be the core, but like Natural Tang Water Industry and the future tea beverage project, they should also be one of the members, belonging to the same system, but each develops independently."
Ning Yuechan was also shocked by Sha Zhengyang's ambitions, and subconsciously pressed her full chest that was too excited and fluctuated: "Zhengyang, what do you mean is that the future will not only be in the wine industry, mineral water and tea beverages?"
"This is just the beginning, everything is possible, but it needs to be based on the development."
Sha Zhengyang swallowed a mouthful of saliva, wishing he could replace Ning Yuechan's hands to relieve the other party, but unfortunately he could only think about it.
"I have always believed that the next 20 or 30 years will be the best golden age for China's economy and business. There are endless opportunities here. As long as you can seize the opportunity, you can be a big shot."
Shocked by Sha Zhengyang's powerful words, Jiao Hong and Ning Yuechan didn't say anything for a moment, as if they were chewing and digesting Sha Zhengyang's declaration of war.
There is too much content here.
Sha Zhengyang proposed to build a large food enterprise group, and the hidden ambitions in it are self-evident.
Judging from the momentum he showed, Oriental Red Wine Industry is just his first step, and Nature Hall and even the tea beverage project will continue to follow up quickly. The problem is how to stabilize such a situation and prevent it from getting out of control with such rapid pace and crazy expansion?
Sha Zhengyang may have already planned it in his heart, but who will implement it?
Now there seems to be only a few people around Sha Zhengyang. Jiao Hong and Ning Yuechan asked themselves that they were all pushed to this position by Sha Zhengyang.
Chapter completed!