Sha Zhengyang's words were not just plain words, but thoughts after careful consideration.

At the beginning, he considered what he should do if Cao Qingtai did not go to the Economic and Technological Development Zone but went to Xinhu County according to the original historical rules?

You must repay the kindness of knowing the kindness of meeting, the kindness of promotion, and even the kindness of giving guidance. This is a basic principle of dealing with people. Even if you really cannot follow your footsteps, you must at least do your best to provide some help to them.

There is no need to say anything about giving advice, but what about other aspects?

The only way to exert its strength is to rely on the power of Oriental Red Wine Industry. This is the biggest resource you can use. Relying on your plans for the future, you can indeed do this.

The organic tea in Xinhu and Mengxian has been a strong brand among the Hanchuan tea brands more than ten or twenty years later, but that was gradually created after 2000.

Moreover, although it can be regarded as a strong brand in Hanchuan, it is still a bit insufficient compared with the big brands in Zhejiang, Anhui, Fujian, Sichuan and other provinces.

What is even more regrettable is that although the brands of ecological tea and organic tea have gradually been established, the tea industries in Xinhu and Meng County have indeed made great progress, but they have taken another path.

Because of the lack of leaders in top brands such as Longjing, Tieguanyin, Pu'er, Zhuyeqing, Ganlu, Dahongpao, Yinzhen, Houkui, and Melon Pie, the tea in these two counties has become synonymous with low prices and good quality, and its added value is incomparable to these big brands.

As for the extension of the industrial chain, there is no question.

The 1990s were the time for food giants to capture land. Almost all of them began to establish their overlord or generational strongman status in the mid-to-late 1990s.

However, foreign food giants are struggling hard in the Chinese market because they are not adapting to the local environment. They will use stakes, joint ventures, acquisitions and other means to achieve the purpose of curve landing, but the effect may not be good, such as Pepsi vs. Tianfu Coke, and Danone vs. Wahaha.

For Sha Zhengyang, this is an opportunity.

Survival and development in the wilderness era is the most exciting. Competing with giants that have not yet grown up, especially those who can compete with foreign giants and fight and win. That pleasure is no worse than having sex with the woman you like.

"Zhengyang, how long will your tea and beverage project concept be implemented?" Although he knew that he was a bit difficult, Cao Qingtai couldn't help but ask.

It’s not that he was too impatient, but that after he learned about the situation in Xinhu these days, he deeply felt why Huang Shaotang arranged himself to Xinhu as secretary rather than to let him go to the Economic and Technological Development Zone.

Xinhu's economic foundation is too poor. Compared with Yintai, Xinhu not only has extremely backward infrastructure, but also has almost zero industrial foundation. Except for a few county-owned enterprises with output value of only one million, township enterprises are just as cold as stoves, and there is no way to talk about the private economy.

Perhaps the only highlight is the several state-owned and collective tea and forestry farms mentioned by Sha Zhengyang.

It can be said that when I go there, I almost started from scratch. It is not that simple to cultivate a group of decent industrial enterprises?

Under such an environment and foundation, will the investor of the company easily throw money in and waste it?

Those who run businesses are not fools. Whether they are the heads of state-owned enterprises, foreign-funded or private enterprises, they must be profitable.

The conditions that Xinhu can provide are probably also available to other counties and districts, but Xinhu can provide them as well. In this case, how can we compete?

As Sha Zhengyang said, what may attract investment is the resources that Xinhu itself has that other places cannot provide or are difficult to meet the needs. Tea resources are Xinhu's biggest advantage.

But who will take this first step?

When it really attracts foreign investors, I am afraid that the daylily will be cold.

What's more, Sha Zhengyang himself said that the country's tea beverages and tea foods are still in the stage of experimentation. The only one who is likely to do projects is probably Dongfanghong, a new giant that is attacking and expanding rapidly from all sides.

But Cao Qingtai also knew that although Dongfanghong was expanding rapidly, the mineral water project in the Humen Mountains was still in the preparatory stage. When the project was completely completed and put into operation, it would be at least next year. To see the results, it would be in the second half of next year.

If Dongfanghong really intends to launch this tea beverage project, I wonder when it will be able to really advance?

"Director, I can't give you an accurate timetable now." Sha Zhengyang looked at Cao Qingtai apologetically.

He could understand Cao Qingtai's mood, but he could not start a business on a whim.

Dongfanghong is the first cornerstone of the corporate empire he finally established, and this cornerstone is related to the future development of other industries. The rich dividends of Dongfanghong wine industry will support his future layout of other industries, which is also the reason why he has been reluctant to leave Dongfanghong.

He also considered supporting the development of one or two private enterprises, but after comprehensively evaluating the political and economic climate of this era, he thought it would not work.

Even in coastal provinces with the most relaxed policy environment in Zhejiang Province, Guangdong Province, entrepreneurs like Lu Guanqiu, Jiang Xipei, He Xiangjian will take many years to slowly take off the collective enterprise skin that is covered with them and return to their original nature through various methods. Now they can only rely on the collective enterprise skin to protect the enterprises.

Even if the reputation of township enterprises is not good, they are much stronger than your private enterprises. In the eyes of current government agencies and people, they are more reliable than private enterprises, especially changes from the political climate are more likely to have an impact on these private enterprises.

This change in the climate will not fade until 1998, which will lead to the rapid rise of a large number of private enterprises.

But I can't wait until 1998 to consider these issues. Moreover, Sha Zhengyang is also very clear that there are always some constraints in the private economy at home, so it may be more appropriate to choose a mixed-system development system.

In some specific areas, with the intervention of state-owned or collective capital, resources and policy support from the government level can be obtained.

Realizing that Cao Qingtai was a little disappointed, Sha Zhengyang quickly added: "Director, what I mean is depends on the progress and effect of the mineral water project. Now the county attaches great importance to this project and is very fast. It is estimated that infrastructure and factory construction and equipment installation and debugging will be completed by the end of the year. It is initially expected that production will be put into production in May next year, but now it seems that the products will be produced in March."

"Oh? So fast?" Cao Qingtai was also a little surprised. Does the Yintai have such high efficiency?

"There is a reason here." Sha Zhengyang revealed the idea of ​​Yintai Development Zone. Cao Qingtai laughed and felt the pressure even more. Even Yintai could start to accelerate. What should I do if Xinhu?

"What do you expect of the prospects of this project?" Cao Qingtai asked curiously: "Can you catch up with Dongfanghong?"

"I'm afraid it's impossible for a while, but the mineral water project is cheap and can invest more gross income in publicity and marketing. This is a double-edged sword, and it depends on the degree of effect it can achieve." Sha Zhengyang didn't dare to say it all, "But I think that as long as I don't go the wrong way, I can achieve good results."

"If the Natural Hall Mineral Water Project has achieved good results, it means that you can enter tea drinks next?" Cao Qingtai was more concerned about this.

"It also requires some preliminary preparations. The mineral water project is relatively simple. Although tea drinks are not as complicated as the liquor industry, they need to mix and trial production of tea powder and other ingredients, which will take some time. However, I think these preliminary work can be done in advance." Sha Zhengyang smiled, "There is a laboratory in the Department of Food and Biology of Handa. We contacted it in advance and considered investing in cooperative research. They have some preliminary reserves, which is more in line with this project..."

Not fighting unprepared battles is the principle established by Sha Zhengyang for himself. With such superior conditions as memory of his previous life, if you cannot plan ahead, it would be a failure.

So when the mineral water project was launched, Sha Zhengyang began to plan the tea beverage industry.

Sha Zhengyang had no intention of letting Oriental Red Wine Industry develop mineral water and tea drinks. In his opinion, the more disadvantages of the sorrow of diversity are that it cannot distinguish between the primary and secondary, exerts equal efforts, and makes mistakes in selecting projects.

Dongfanghong still honestly makes liquor. As for mineral water projects, it can invest in them or even borrow channel resources to the other party. However, after the project is truly on track, it still needs a professional management team that belongs to the Natural Hall itself to manage.

The same is true for the tea beverage project. You can invest in capital and resources in the early stage, but once you enter the substantial stage, you must have an exclusive operation team responsible for the management and operation.

Of course, this does not mean that there is no connection between these two. After all, they all belong to the consumer food industry and have many similarities in channels. It is definitely a good thing to cooperate and achieve better results, but the relationship between each other must be handled.

"Very good, Zhengyang, I appreciate your plan for the future and make preparations ahead of time. Then I will wait for your good news."

Cao Qingtai also knew that he could not pin his hopes on Sha Zhengyang, and this was just one of his expectations.

As the top leader of Xinhu, he still needs to further understand the situation of Xinhu and then consider how to do a big career in Xinhu.

However, his original idea of ​​Sha Zhengyang Energy following him to Xinhu could only be put aside. Sha Zhengyang has so many plans, and in the short term, he still needs to control the Oriental Red Wine Industry to achieve this subsequent goal.
Chapter completed!