Volume 2: Each has its own rice and grains, Section 2: Capacity Bottleneck
"Hmph, you're talking lightly. For example, you were transporting sand and gravel in his own area, but suddenly one night you started to transport it to another area. Do you have any questions? If you have any questions, will you still be lucky? In some cases, you know that it is a stolen collection, so will you still be lucky?"
Sha Zhenggang was speechless after a series of words.
As a Xinnen who has not graduated from a university, although she has already gained some understanding of this society, she obviously does not know the various traps and traps on the dark side of this society.
Seeing my brother's high head lowered, he said in a depressed voice after a while: "Are we just giving up a great opportunity like this? Everyone can do this, but we can't? If there is really something, not everyone in this industry will be involved?"
Sha Zhenggang's words also made Sha Zhengyang a little difficult to answer.
With the popularity of Handu's construction market, the size of the sand and gravel industry is unimaginable. It can be said that the sand and gravel industries on the east, west, south, north and west, north and south of Handu will gradually enter a hot period, which has a lot to do with the prosperity of China's economy.
The construction of infrastructure and the booming real estate market will even transcend the laws of economic development and will last for decades, and countless people will benefit in this industry.
As Sha Zhenggang said, why can anyone else do it, but not yourself?
This question also asked Sha Zhengyang. He felt that he was bound by the thinking traps in his previous life, and he was inertially determined that Sha Zhenggang and Lan Hai would embark on the road of gangster.
It was 2003 that Lan Hai and the others committed the crime in their previous lives. Now they may not be that far away. The profits contained in the sand and gravel industry are their goal to pursue. As for bullying and monopolizing, it is still far from being discussed.
Sha Zhengyang never thought that they would take root in the transportation industry for the rest of their lives. The big logistics industry was the goal he designed for Sha Zhenggang and Lanhai.
"In this way, I'll learn about it first after I go back." Sha Zhengyang finally let go. He felt that he still needed to understand the situation in a realistic way. Don't make arbitrary conclusions easily. This is a big blow to Sha Zhenggang and the others, and Lan Hai and the others may not accept it.
Just outside the train station, I took a taxi and agreed not to use the meter to get the price and go back to the bank station directly.
There are no professional black rentals these days, or there are people who occasionally drive public cars to use public cars and oil to earn some pocket money, but Sha Zhengyang and the other two brothers did not meet.
The taxi are quite happy with such long-distance passengers who don’t use meter. They drive very fast on the road, and even Sha Zhenggang is a little scared, so he is so stupid that he is not relieved until he gets off the bus.
Sha’s father and mother were not asleep yet. The eldest son had been out for more than a month and came back before the fifteenth day of the New Year, which made them feel relieved.
Especially Sha Zhengyang's rapid progress made Sha's father and mother very happy, and they were much relieved about the affairs of the two brothers. They knew that Sha Zhengyang was a person who knew what he knew and would be responsible for his brother's affairs.
Lying on the bed, Sha Zhengyang, who was already a little sleepy on the train, became energetic. The two brothers were lying on the bed, chatting without saying a word.
"Brother, is your winery business really so good? Is Lao Cui really so influential?" Sha Zhenggang has always been a little unacceptable to his brother's sudden transformation into a big entrepreneur.
I have only graduated from university for one year and only worked as a secretary for the county magistrate for half a year. How could I suddenly become so expert in running a business?
You should know that half a year ago, my brother was particularly decadent in the double blow of love and career. He was so uncomfortable for his brother at that time, why did he suddenly change a lot?
Sha Zhenggang even recalled the night his brother came back. It seemed that on that night, his brother had some differences throughout the whole family.
"How is that simple?" Sha Zhengyang sneered, "Old Cui is indeed very influential among young people, but this time the best we sell in Lanzhou and Taiyuan is not the main focus on youth wine, but the oriental red aged wine. In the early stage, we invested 200 to 30 million to advertise and market in the Lanzhou and Taiyuan markets, and did all kinds of gimmicks, which completely created the atmosphere. Lao Cui's concert was just to ignite the fire."
"Two or three million?" Sha Zhenggang gasped, "You are willing to invest two or three million in advertising, but you are reluctant to come back by plane?"
"There are two things, advertising investment will be rewarded. How big is the difference between taking a plane and taking a train? I'm not so busy that I can handle a lot of things every day." Sha Zhengyang smiled and said, "But maybe the company will take another step next year, and maybe it can be banned."
"Brother, how are you doing in Lanzhou and Taiyuan this time?" Sha Zhenggang couldn't help asking.
"The market in Lanzhou and even Ganlong are very good, Taiyuan and Sanjin are OK, which is in line with our expectations, but the markets of the two places are still different. In Ganlong, Hongqi Daqu and Oriental Red Aged Brew are very popular, and the fine Oriental Red is only good in Lanzhou, and the Sanjin side is similar, and it is quite different from Sanxiang side. The requirements for liquor degree in the north are still higher, and 48 degrees are not that popular."
When Sha Zhengyang also held a meeting in the factory the next day, he introduced this to other management teams in the factory.
"The market segmentation of Ganlong and Sanjin is quite different. I didn't expect Hongqi Daqu to be so popular. We have done market research specifically, and the main price is that it is cheap and good. Aged Oriental Red is exquisitely packaged and has a more mellow taste, but the price is much higher. Therefore, in the mining areas of Ganlong and Sanjin, Hongqi Daqu is the most popular in rural areas, but aged Oriental Red is still our main direction. Aged Oriental Red is obviously better in cities such as Taiyuan, Lanzhou, and Datong. Especially in some medium and high-end restaurants, aged Oriental Red can already gain a foothold."
"The market for boutique Oriental Red is still mainly young urban groups, but due to the degree, market group and climate, it is not as good as our previous predictions. Therefore, market research is very important and is worth pondering when we explore the market next time."
"We still have three tough battles in the first half of the year. In May, Jiangsu Province and Anhui Province, Nanjing and Hefei have two concerts. This is a major center in the East China market. Whether our Dongfanghong can completely occupy a place in the national liquor market this year depends on these two battles. Through the battles of Lanzhou and Taiyuan, our sales team is becoming more mature, and a group of excellent sales talents have begun to emerge. Sister Yuechan and Brother Mao are still consolidating the market in Taiyuan, and are also summarizing and ending these two battles,..."
"Our sales breakthrough cannot be separated from our left-behind company and factory area, Mr. Jiao, Gong Hu, Brother Baishan, you have no more to say, only one thank you..."
"After thanking, there are only work tasks. The Ganlong and Sanjin markets are now open. The Ganlong market may even surpass the Sanxiang market and become a highlight of our northwest market. The Sanjin market cannot be underestimated. My idea is that the Ganlong market will achieve sales revenue of 20 million this year, and the Sanjin market will exceed 10 million. According to the current market feedback, I am sure, and this should be the lowest base!"
"The key now is that our production needs to keep up. The stock of raw wine base wine in our two factories was not small before. I have always been full of confidence. Now it seems that we have to take a little leisurely, especially since the demand for Hongqi Daqu is large, we cannot supply the goods openly. We must be appropriately tilted towards the aged oriental red... "
Everyone here knows that the aged oriental red and red flags are basically the same in base wine, but the amount and mixing method of the cellar wine are slightly different, but the profit margins of the two are very different.
When Hongqi Daqu was brought to Ganlong, it was because Hongqi Winery originally stocked many of the Hongqi Daqus that had been filled in stock, and could not be sold in Hanchuan Province. Unexpectedly, in the rural areas of Ganlong and Sanjin, the mining areas were very popular. Even Sha Zhengyang and Ning Yuechan did not expect this.
Since it was the fifteenth day of the first lunar month, Sha Zhengyang couldn't stay in the factory for too long, and the others dispersed one after another, leaving only Jiao Hong.
"You are finally back." Jiao Hong sat on the sofa opposite Sha Zhengyang, smiling slightly, "When will Yuechan and the others come back?"
"They may still need half a month." Sha Zhengyang felt a little guilty.
This Spring Festival, due to the close connection between Lanzhou and Taiyuan concerts, there was almost no day off, and the entire team had more than 20 people running around.
Especially Ning Yuechan, as soon as the concert in Lanzhou ended, she went to Taiyuan with herself. After finishing Taiyuan, she returned to Lanzhou and ran back and forth. It was winter again, and everyone was much more haggard.
Ning Yuechan is also a desperate and desperate person who does not give up until she finishes things. Even Mao Guorong admires the other party's desperate spirit.
"As you said at the meeting just now, sales are probably not a problem, and the bottleneck of production capacity has been exposed again?" Jiao Hong didn't go around the circle and directly talked about the core.
"Well, no one expected that the liquor market had such great potential that we all felt that the victory of this war was too sudden and relaxed, and we were a little scared, so Sister Yuechan and Brother Mao would not dare to be careless. They would rather stay there for a while to stabilize." Sha Zhengyang was also deeply moved, "But the production capacity problem is in front of us, how to solve it?"
Jiao Hong was slightly surprised, "You started to consider the problem of insufficient production capacity so quickly? Can't you even afford it this year?"
Although the momentum is indeed very strong from the sales data, Jiao Hong has never experienced the hot sales of Dongfanghong in Lanzhou and Taiyuan, nor has he personally contacted channel dealers, so the intuitive feeling is not enough.
In Jiao Hong's view, with the current inventory of the two factories and the current production capacity after full resumption of work, especially the Dongquan Brewery's production capacity is larger, and there is no problem to achieve a production capacity of 6,000 tons throughout the year. How can it not meet the needs?
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Chapter completed!