Sha Zhenggang could only shruggle with his brother's attitude.

In fact, it is difficult to say who is right or wrong in this kind of thing. There is no absolute right or wrong, it depends on everyone's opinions. As long as it does not violate the law or violate public order and good customs, no one has the right to ask who should obey his opinion and will.

"Forget it, let's not talk about this, let's talk about your company, how about it?" Sha Zhengyang also knew that Sha Zhenggang had grown up and could not be polite to him in everything like before. He also had his own opinions and attitudes.

"It's a smooth start." Speaking of his company, Sha Zhenggang's enthusiasm suddenly became higher. "Brother Shu still has a few tricks. The original resources have not been accumulated in vain. As of the end of October last year, we have won the right to release elevator LCD TVs for more than 600 office buildings in Yanjing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Dalian, Qingdao, Suzhou and Jiazhou. Now the cost price of each LCD TV is around 11,000 yuan. From October to the end of December, we entered Hong Kong and Macau. By the end of March this year, we will enter Taiwan, Singapore and Thailand. From October to March, we are still preparing to acquire about 100 commercial buildings in the five months from October to March...."

"..., that is to say, by the end of March, we will invest nearly 10 million in the cost of LCD TVs. According to Brother Shu's idea, this coverage is far from enough, and we need to further invest in further. We expect that after March this year, cities such as Xi'an, Chengdu, Handu, Nanjing, Wuhan, Shenyang, Harbin, Hefei, and Changsha will also be included to form full coverage. By the end of next year, all provincial capitals and sub-provincial cities, as well as some large and medium-sized cities will enter our sphere of influence..."

Sha Zhengyang knew Wang Shu's character. If he didn't do it, he wouldn't do it. If he wanted to do it, he had to be the strongest. This kind of ruthlessness meant he would have to spend money to the death.

Commercial building elevator TV advertisements like this actually don’t have many technical highlights or creativity. As long as you think of it, it depends on who has strong funds. Of course, the advantages of pioneers cannot be underestimated. As long as you have the advantage of leading, if you are not too short of funds, you will basically be invincible. Of course, as long as you rely on spending money to layout in the early stage and then attract your customers successfully, this should not be a big problem for Wang Shu.

Now Wang Shu and Sha Zhenggang have taken the lead in Jiang Nanchun and started more than two years in advance. If they can't take the lead, then Sha Zhengyang really wants to say that they should clean up the stall and close the store. Moreover, they have raised 120 million yuan in funds for early promotion and development at once, which shows that Wang Shu has long seen the key to the future of this industry.

"I know this. In the early stage, it was just to spend money to promote it. The domestic market is the key. Of course, Hong Kong, Thailand and Singapore are a gimmick, giving people the style of taking the international path. But have you successfully impressed your advertisers?" Sha Zhengyang smiled.

"The effect is not very good, and many customers don't believe in this effect very much. However, Brother Shu is confident. He has been prepared to lose or even lose a lot in the next two years. If it really doesn't work, he is also preparing to introduce venture capital funds. There is already some capital in contact with us, but Brother Shu doesn't plan to let them in now, and the company can still hold on." Sha Zhenggang replied.

"What do you think?" Sha Zhengyang asked back: "Do you have any secrets in your heart?"

"Me?" Sha Zhenggang hesitated for a moment, as if thinking, "Brother Shu, I have discussed it with me. I think the key is that the market development is very deep. We have been mentally prepared for money, but we have to burn money to achieve the effect to support us in finding the next source of funds. At first, 120 million was very strong, but now it seems that it is still a bit too simple. I guess this little money will be burned according to the current situation. At most, it will be burned out in the middle of next year, and at most, it will not even be able to survive at that time. In other words, we have to show enough results to attract capital in before the end of this year..."

"Then do you have any decent competitors now?" Sha Zhengyang asked.

"Not yet, some advertising colleagues have asked and learned about it. No one dares to follow our money-burning posture. Of course, Brother Shu said that this is only temporary. Once we burn the effect, we will probably have capital support to enter the market. At that time, it is to compare who can burn money better, who can burn money better, and who will burn money best." Sha Zhenggang said calmly: "But by that time, I believe we have occupied enough building resources, and the best part has been controlled by us. I am afraid no one can compare to our money-burning efficiency, so Brother Shu is not very worried, and he is even willing to burn more severely now. It seems that our financial situation is more scary, because this can deter those who want to enter the game and prevent us from bearing greater pressure."

Sha Zhengyang laughed.

Wang Shu’s move cannot be said to be useless, but this is based on the premise of abundant funds. It seems that the 120 million yuan has indeed given him great confidence. Of course, this is also related to the relatively simple and stable source of funds.

They are all old brothers of Dongfanghong Group, plus Sha Zhenggang and Feng Zicai, who know the truth, have enough trust, and have their own guidance to guarantee, so they dare to do this. If you change to another family, you will try it. You will burn 100 million yuan, but you still have no effect. Capital will be able to tear you a lot.

"Brother, what do you think?" Sha Zhenggang was so excited that he spent 40 million yuan himself, of which 20 million were borrowed, and he still hoped to get a positive answer.

"Since you are optimistic, then go and do it boldly. Wang Shu has a clear idea." Sha Zhengyang patted Sha Zhenggang's shoulder. He had grown up and learned to make decisions by himself. Half of the investment of 40 million yuan was borrowing money, so he dared to take action.

Of course, Ning Yuechan and the others didn't think there was anything about the 20 million borrowed, and they didn't even mention it when they came to see Qing Ruo Li in the evening. The level of realm is different. Thinking about the difficulty of getting some working capital for Hongqi Winery ten years ago, it felt like a dream.

The entire Spring Festival was filled with the birth of a child. When I learned that Sha Zhengyang was happy to have a noble son, no matter whether it was good or bad, as long as there was some contact, I would at least call and send a text message to congratulate him. Of course, Sha Zhengyang said early on that he didn't want everyone to go to the hospital or come to congratulate him. I will receive my heart first, so long live understanding.

Everyone can understand that at such a sensitive time, Sha Zhengyang's sensitive identity has to be more cautious.

The birth of the child is undoubtedly the happiest group for Shafu Shamu. Shafu Shamu has always been the delay of the marriage issue of Shafu Shamu. Shafu Shamu is very concerned about Shafu Shamu. Shafu Shamu's a little cynical attitude made Shafu Shamu feel unreliable. Now Sha Zhengyang has finally solved the problem of inheriting the family line. For Shafu Shamu, even the merits are complete.

Their future thoughts will largely revolve around this child.

This joyful atmosphere lasted until the fifteenth day of the first lunar month. Sha Zhengyang took a week off so that he could have more time to spend with Qing Ruoli and his children.

What name a child has become a problem, but according to convention, the child's name must be brought by the grandfather, which also led to the father Sha who kept talking in the "Kangxi Dictionary" for a while.

**********

On the first day of work, Sha Zhengyang went to Mao Xiangdong to report.

"I'm at work, how do you feel like a father for the first time?" Mao Xiangdong was in a good mood.

"To be honest, it's very complicated and messy. Although there is joy, there are also many worries." Sha Zhengyang said honestly.

"Well, with the next generation, you will feel greater responsibility, and you will have a different touch and understanding for yourself, your family, your children, and your society, and you will slowly experience it." Mao Xiangdong first gave him a chicken soup, "Well, there is another thing that makes me embarrassed."

"Oh? You said, I think there is probably nothing that can make you embarrassed." Sha Zhengyang laughed.

"Then I'll say that in May, there will be a training class for "strengthening the Party's leadership and improving its governing ability" at the Central Party School. The list is reported by the Provincial Party Committee and determined by the Organization Department of the Central Committee. In principle, it is a department-level reserve cadre. The meaning of the Organization Department of the Provincial Party Committee is that the Organization Department of the Central Committee may have called you to participate." Mao Xiangdong looked at Sha Zhengyang, "I think this is a good opportunity. I have read your resume. You have not participated in much training. This time you should participate, but you just had a child,..."

Sha Zhengyang nodded: "Secretary Mao, it's okay. Someone is taking him, and the mother-in-law is here too. I guess he will help bring the child until one year old before going back. And my parents will help take care of him, it's not a problem."

"Well, very good, then I'm relieved. This is indeed a very good opportunity. You have also heard the theme of this training class, which is of great significance." Mao Xiangdong nodded, "The senior officials also have the same theme in one period. All the participants are the main leaders. You should understand the meaning,..."

"Secretary Mao, I really don't understand. Is there other special meanings here?" Sha Zhengyang asked with a smile.

"Then you go and think about it yourself." Mao Xiangdong also laughed, "No matter what, such a training opportunity is rare for you. It will be of great benefit to broaden your horizons, enhance your theoretical knowledge, improve your ability to control, and improve your leadership art."

"Please rest assured Secretary Mao. I will study hard, complete the classroom tasks, and strive for greater gains." Sha Zhengyang also laughed, "How long?"

"Three months, so you arrange the work in the department." Mao Xiangdong nodded, "I hope you can return as scheduled and we will work together again."
Chapter completed!