Volume 1, Section 130, Business Ambition
Just as Guo Yeshan was thinking about Sha Zhengyang's future, Sha Zhengyang, who was still in Changsha, was also calling Cao Qingtai to report the situation.
Cao Qingtai has always cared about himself. Although he has no direct affiliation now, Sha Zhengyang has never cared about this. He actively reported his work situation, and also talked about his own thought changes and feelings. This is undoubtedly the best way to communicate with each other and can also most effectively narrow the distance between the two parties.
Sha Zhengyang was just planning to make a call to report the situation here, but unexpectedly, he was caught by Cao Qingtai for half an hour. The long-distance call fee was really expensive.
But Cao Qingtai didn't lose the phone, and Sha Zhengyang had to bear it no matter how distressed he felt.
Cao Qingtai asked on the phone very carefully. In addition to the sales situation, he paid more attention to the essay contest jointly organized with the Propaganda Department of the Hunan Provincial Party Committee, which also made Sha Zhengyang quite strange.
Although this activity has had a significant impact on universities and enterprises and institutions, it is not on the same level compared to the impact of "rock on the New Long March".
Even the poster offensive or the promotional offensive of TV stations and newspapers carried out by the Oriental Red Wine Industry, the impact it brings is much greater than that of essay contests.
Of course, the significance of this essay contest is somewhat different from that of ordinary marketing activities. It does not have much business atmosphere, especially the cooperation activities with the Propaganda Department of the Hunan Provincial Party Committee, and it is mainly concentrated in schools and enterprises and institutions. This specific method determines its significance.
Cao Qingtai would not pay attention to an essay contest for no reason. Sha Zhengyang estimated that this was mostly related to the cooperation unit being the Propaganda Department of the Hunan Provincial Party Committee, but he could not guess which line the other party got the news from here, so he was so interested.
"Director, the scene has basically been opened. It can be said that it is better than the best I imagined. I am not exaggerating it, it is true."
The three consecutive days of concert also put Sha Zhengyang in a highly excited state of mind. He did not sleep well for several consecutive days. He only slept for three or four hours every day, relying on a nap at noon. Even though his body and mental strength were in a quarter of fatigue, Sha Zhengyang was still sleepless.
"I understand, Zhengyang, it's rare, but what's even more rare is that Secretary Huang of the Municipal Party Committee knows about your Oriental Red Wine Industry, which is the biggest good news!" Cao Qingtai was also particularly happy on the phone, "He asked about your situation. I originally wanted to mention the matter of transferring you to the Municipal Party Committee Office, but I felt that the time was not yet ripe, so I have to wait a moment. When will you come back?"
When Sha Zhengyang was transferred to the Municipal Party Committee Office, he was shocked when he heard the news. He was also surprised and was even more happy.
If it could be transferred to the Municipal Party Committee Office, it would have been a great news a few months ago, but what about now?
Oriental Red Wine Industry has just gotten on the right track. No, it should be said that it has just come into contact with the right path and there is still a lot of follow-up work. The foundation laid now is still very unreliable. Even if the Sanxiang market is consolidated, it is still far from enough.
At present, these victories are only temporary. Whether it is the local wine companies in Sanxiang or large wine companies from foreign countries, including Hanchuan, who discover that the Sanxiang market is actually defeated by an unknown minor, they will definitely rush into the Sanxiang market. That is the real close fight.
There is not much time left for Dongfang Red Wine Industry. In Sha Zhengyang's view, it only takes half a year to a year, or even half a year.
Those large wine companies have funds and sales channels, and the only thing they lack is the gap in concepts. When they react, copycats and imitation are definitely essential, and they can spend more money to promote and advertise and encircle the market of the Oriental Red Wine Industry.
Therefore, the Oriental Red Wine Industry is the most unstoppable one.
Sha Zhengyang has already negotiated with Lao Cui's team. In the first half of next year, Lao Cui will hold a "Rock on the New Long March" concert in Gansu, Jin, Jiangsu, Anhui and Yunnan provinces respectively. This time, the two parties are very satisfied with the cooperation, and Oriental Red Wine Industry will continue to cooperate with Lao Cui's team.
The subsequent conditions have begun to be negotiated. Once the negotiation is completed, Sha Zhengyang is ready to take advantage of the situation to launch a comprehensive offensive against the markets of these provinces.
In Sha Zhengyang's plan, the Oriental Red Wine Industry must have at least three to five provinces with mid- and low-end liquor markets dominant, including Hanchuan Province.
In southern Hunan, Gansu Province is another market coveted by Sha Zhengyang, and Anhui Province and Yunnan Province are also two. For example, in Jin and Jiangsu Province, there are relatively powerful local liquor companies, Fenjiu and Yanghe, so it is relatively difficult to open up the market.
But since there is a chance, Sha Zhengyang will certainly not let it go. However, the key operations will actively develop Gansu, Anhui and Yunnan provinces in the stabilization of the markets of Han, Sichuan and southern Hunan provinces, and at the same time, they will wait for an opportunity to make breakthroughs in Shanxi and Jiangsu provinces to open up the situation.
Sha Zhengyang's eyes have been further away. He is actively urging Lao Cui to consider conducting a "Rock on the New Long March" concert tour in the three northeastern provinces, so that the Oriental Red Wine Industry can take advantage of the opportunity to make breakthroughs in the Northeast market.
And he also made up his mind that even if Lao Cui had no intention of the Northeast market for the time being, Oriental Red Wine Industry would enter the Northeast.
Because the Northeast market is generally still in a state of development, no real wine company is dominant there, and more are the territory of local wine companies, which is particularly beneficial for employment of Dongfanghong, which has just become famous.
It can be said that Sha Zhengyang's ambition has been activated by the great victory of Sanxiang in this battle, and it is rapidly expanding.
With memories of his previous life, he knew very well how Kongfu Banquet and Qinchi Wine swept across the Great Wall with an unknown local wine company. Didn’t it just rely on the great reputation of CCTV’s king?
The appearance of CCTV's bidding king has only been for a year or two, and it can even help the appearance of this bidding king as soon as possible.
As for how the subsequent Kongfu Banquet and Qinchi wine fell quickly, he was also very clear about the reasons. He only needed to avoid those problems, play to his strengths and avoid his weaknesses, and with the help of even the title of a betting king, the Oriental Red Wine Industry can stand out among the gathering of white wine companies and take over a large enough territory.
But before entering the CCTV bid, Oriental Red Wine Industry must be fully prepared. It cannot be pushed to the top throne like Qinchi Wine Industry, but cannot withstand the weight of the crown. It is crushed all at once, and it ends up disappearing.
If you stay in Nandu Town, then as the representative of the Party Committee and Government of Nandu Town, there is no doubt that I will continue to serve as the general manager of Dongfang Red Wine Industry Co., Ltd., but if I am transferred to the Municipal Party Committee Office, then this position will have to give way.
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Chapter completed!