Volume 1, Section 119, Cut In
I was speechless all night, and Sha Zhengyang was still busy in the next few days.
As the winery's production has entered normalcy, the next issue is the sales issue. Ning Yuechan and He Wei and others have already rushed to Changsha to start preliminary market research and marketing.
No matter what the situation is, there will definitely be some channels that will be opened up and some dealers will join in.
If the state-owned channel is not good, then it is just a private channel, that is, the size, how much purchase, and the time to pay the deposit.
Sha Zhengyang is quite trustworthy of Ning Yuechan's skills.
The local market is basically produced by Ning Yuechan in recent years with people. Although the local market has shrunk due to various factors, it is mainly due to Hongqi Winery itself, and has nothing to do with Ning Yuechan's ability.
Han is a big market that local wineries cannot avoid, but with the giant Quanxing, there are also Mao Wujian, there are many wineries in other counties, and everyone can only compete in the mid- and low-end markets, and the market competition is very fierce.
But no matter how intense it is, you have to fight. This is the foundation. At least the Yintai market needs to be strengthened and then expand to the surrounding counties. Fugang, Zhaoyang, Anxiang and other cities are the original traditional markets of Hongqi Winery, so we must focus on deepening our efforts.
Before Ning Yuechan left Hanchuan and went to Changsha, she had spent a week running these places one by one, went to visit the original channels again, and cleared the past joints.
Next, Sha Zhengyang, the general manager of Oriental Red Wine Industry, should also selectively find several more important and close-knit sugar and wine companies or individual wholesale big players to sit down, which is also a good idea.
In addition to this, new wine bottles and new packaging have also begun to be produced in a fixed manner, and the winery has officially entered commissioning and filling, which means that the new Oriental Red Wine Industry is about to embark on its journey.
Whether the first shot can be fired depends on the situation in the next three months.
In addition, another task is to make semi-public welfare advertising production with the public security organs across the province.
In Sha Zhengyang's view, this is also a new attempt. In a sense, this can allow the Oriental Red Wine Industry to make a breakthrough in the fierce competitive market in the province.
If this move is twenty years later, like the paper posters or cheap plastic posters that Jiang Xiaobai had spent in restaurants and stalls when he was fighting in the market, he would be supplemented with various styles of soft articles and slogans.
It is either playful, fresh, cute, or thought-provoking. In short, what is so eye-catching that Jiang Xiaobai has stood firm in the market at once.
And now this is the trick that Dongfang Red Wine Industry wants to replicate.
However, Sha Zhengyang considered this trick to start with the promotion of public welfare posters and posters for cooperation with the public security organs, and then after the success in Changsha, he would then go to the market of the two provinces and even the provinces where Lao Cui might go to. He would build momentum and influence each other.
In one go, he went to Fugang, Zhaoyang, and Anxiang and Sha Zhengyang to visit the leaders of the public security systems of the three places. Because the telephone number of Deputy Director Zhang of the Provincial Department was first communicated, the initial contact was not difficult, and it was mainly to solicit some opinions on the form of publicity slogans and advertising in order to prepare for the next step of opening up.
Sha Zhengyang handed over the subsequent preparations to Gao Baishan, who had been running with him these days.
Gao Baishan was also impressed by Sha Zhengyang's performance. He became more and more doubtful whether his life had gone the wrong path.
Is it because he studied at a key university for four years or because he was a county magistrate as a secretary, Gao Baishan felt that Sha Zhengyang showed his maturity, sophistication, wisdom and grandeur in any aspect, he was far better than his role as a soldier for so many years and came back to polish his role in the village for several years.
The design of the new appearance and new packaging of the wine bottle, especially those joke languages of various styles, negotiations with various companies on purchasing supplies, chatting and laughing with leaders of local public security organs, and meeting with channel dealers when they are planning to open the market. This involves many aspects and aspects. Sha Zhengyang's performance made Gao Baishan feel ashamed and amazed.
He could not imagine how a new young character like Sha Zhengyang, who was several years younger than him, could handle these matters so well. This made him a little doubtful about his life.
It can be said that this or two weeks was the most fulfilling period of Gao Baishan’s life.
He followed Sha Zhengyang from affiliated companies to advertising companies, from public security organs to channel dealers, and watched Sha Zhengyang and these people go from strangers to familiarity, their neither humble nor arrogant demeanor, and their reasonable and well-founded negotiation skills all made him experience a profound baptism.
He felt that the income from several years may not be the result of the past two weeks, and it also made him understand Sha Zhengyang's intention to take him out for this trip.
At the same time, he also realized why Ning Yuechan and He Wei had completely different attitudes towards Sha Zhengyang after returning from Yanjing. It should be that Sha Zhengyang impressed them with his performance, making them realize that Sha Zhengyang was walking the right path, so that was so.
Ning Yuechan is not a person who can be easily impressed. Gao Baishan also knows this very well, but Sha Zhengyang has done this.
On September 5, Sha Zhengyang finally boarded the train to Changsha.
In fact, he really wanted to take a plane. He was used to planes and high-speed trains in his previous life. He was really not used to it, and he wasted time. However, he was still in a difficult period, so at least he had to have a role model.
On the day he arrived in Changsha, Ning Yuechan and He Wei gave him good news and bad news.
The bad news is that the wine dealers in Xiangnan are not very enthusiastic about Oriental Red Wine and their attitudes are also ignored.
Although Ning Yuechan and the others have worked very hard to go to the market, the results are not good. They can only say that they have established the most sketchy market channels, and there are only a dozen wholesalers who are truly willing to accept distribution.
Even after the sale, many wine merchants are still unwilling to purchase goods, while the sugar and wine companies within the system are even more indifferent and refuse Ning Yuechan and the others' request without exception.
The good news is that the atmosphere of Lao Cui’s concert has begun, especially many students in colleges and universities know that Lao Cui is coming to hold a concert, so they are very enthusiastic, and even young people from non-universities are also very excited about this. This is what Sha Zhengyang and the others are most happy to see.
Taking advantage of this reason for cooperation, Ning Yuechan and the others also found several wine merchants, and they all showed their willingness to cooperate, but they still need to evaluate the effect.
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