At a small dinner, Sha Zhengyang was very drunk.

It is rare to have such an opportunity, and I will inevitably sigh and talk about my thoughts with my old friends who have worked together and then parted ways.

It’s fine for Mao Guorong, but Dong Guoyang and Hu Wenhu don’t have many opportunities to see Sha Zhengyang now, so they also pulled Sha Zhengyang for a while and talked about the current development of the Oriental Red Wine Industry.

At least in terms of marketing, Oriental Red Wine Industry is still following the steps and strategies proposed by Sha Zhengyang.

After the launch of the Guojiao series, it did not easily develop new products, but did quality control and steadily controlled sales. There was an increase every year, but the increase was not large. It also firmly controlled the dealers and strictly controlled sales, so that the three brands of Oriental Hongguojiao and 1927 in the market have always maintained a supply-shortness state. No matter what the dealers require, they will never open up incremental channels.

In a word, hunger marketing should be at its best, and the price is raised almost every two years. Although the amount is not large, the increase of 10% to 20% every two years is still quite considerable. This trend has also made many merchants and individuals in the market willing to stock up on wine, which has also contributed to the value-added and preserving market mentality and market atmosphere of the Oriental Hongguojiao series.

If the market is found to have signs of weakness due to the overall economic impact, supply will be reduced appropriately to ensure that prices will never fall.

It can be said that the biggest benefit of the success of the Oriental Red Guojiao series is that the high-quality Oriental Red and Red Flag Daqu has steadily controlled the output of the Guojiao series, while the high-quality Oriental Red's share in the mid-range liquor market has steadily increased, becoming the most popular brand in the north and south of the Yangtze River.

At present, the domestic liquor market has begun to show the three strong men, Maotai, Wuliangye and Dongfanghong, and are firmly in the first echelon. Of course, whether it is Sha Zhengyanghe, Ning Yuechan and Mao Guorong, or Dong Guoyang and Hu Wenhu who are in charge of technology, they all know that among these three strong men, Dongfanghong is still the weakest part.

Even though Oriental Red has more advantages in price now, it is still much inferior to Moutai and Wuliangye in terms of heritage. Therefore, in the past two years, Oriental Red Wine Industry has continued to maintain its strong marketing, and on the other hand, it is also working hard to explore its own historical heritage. This is also a process of brand building, constantly strengthening it in order to lay the long-term foundation of Oriental Red brand.

However, the stable and generous profits in liquor are indeed the case. Oriental Red Wine Industry firmly occupies a dominant position in Oriental Red Group, with a profit margin of 50-60% enough to make any product jealous.

Although the development speed of Nature Tang Water Industry and Fun Drinks is also very fast, the competition in these two areas is far more intense than that of Oriental Red Wine Industry, which has already firmly ranked among the top three.

It can be said that although both natural halls and interesting drinks rank first in the two industries in terms of market share, if you are not careful, you may be caught up and surpassed by later generations. Moreover, the entry threshold in these two industries is too low. As long as there is capital support behind it, it is not difficult to enter and achieve good results, and it is far from the brand barrier that is gradually rising in the liquor industry.

It can be said that the steady development of Oriental Red Wine Industry has supported the foundation of the group, and has also made Natural Tang Water Industry, Fun Beverages, and even Tianyuan Dairy and other investments dare to develop in extraordinary ways, and dare to be bold and radical in measures and efforts.

Without the huge profits brought by Oriental Wine Industry as support, at least Tongtong Construction would not be able to expand and develop in such an extraordinary way. Oriental Hong Investment would not dare to make such a big move in some non-food industries, and Tianyuan Dairy would not be able to build its own ranch in such a rapid manner.

"The market prospects for juice are still very good in the long run, and Huiyuan takes the lead, but this is not absolute. Master Kong and Uni-President are said to be interested in entering and entering the market, so if you want to do it, you must do your best and do it as fast as possible..."

"The real estate market will show a prosperous scene in the next twenty years, which has a lot to do with the special national conditions and the special development stage in which the country is located.... Mr. Ning and Lao Zhao are very optimistic about you. I also hope to see the name of Zhongzhi Real Estate in the ranking of well-known domestic real estate companies in the future... "

Sha Zhengyang and everyone spent more than ten minutes talking. Perhaps the drunkenness made him speak a little more, but his consciousness was clearer and even more sharp, and his analysis of problems was sharper.

"In the dairy industry, Sister Hong only needs to remember one thing. To build a century-old store, quality and safety are the most important. I know that you have a complete set of mature experience in marketing, and I am not worried that you can quickly open up the market and occupy the market. What I am worried about is that after you have achieved phased success, you will be lost, and then relax your own quality control, and eventually lose Jingzhou. As long as food safety issues occur once, it will be enough to push the previous success into the abyss. Especially for dairy industry, you should be clear that its main consumer groups are infants, young people, middle-aged and elderly people. These are the most vulnerable groups, and they are also hot topics that ultimately cause media hype.... Remember! Remember!"

When Sha Zhengyang was sent back to his parents' home in Yintai, he was already full of drunkenness.

When I got home, I slept with my head covered. I didn’t even take a look at the Spring Festival Gala, didn’t get up to eat supper, and I slept until the traditional Chinese New Year’s Day.

It feels so good to have a good sleep and then wake up, lying on the bed alone, and there is almost a feeling of suddenly passing by time and returning to the past again.

Sha Zhenggang didn't come back to stay, but he still came back at the thirty vigil. Sha's father and mother were constantly urging Sha Zhenggang to get married. Sha Zhenggang had a good attitude and said that as long as he needed, he could pull out a dozen suitable girlfriends at any time. This made Sha's father and mother speechless. Perhaps he felt that Sha Zhengyang was not married, and this younger brother was not easy to deal with.

This once again puts great pressure on Sha Zhengyang.

I had a chat with many people last night, and Sha Zhengyang could not remember it, but what he had the impression was that he had a good conversation and was full of confidence in his future prospects. This vibrant and vigorous atmosphere is what a prosperous company has, and you can feel it by feeling it.

The first day of the first lunar month is a rare day for Sha Zhengyang. Apart from clearing the New Year greetings text messages he received last night because of his sleepiness, he simply didn't even leave the door.

Sha Zhenggang had lunch at home, and the two brothers talked.

At present, Sha Zhenggang's business is very busy. The talented and beautiful film and television company he and Feng Zicai and Wang Shu have developed well. Wang Shu basically did not participate in the company's operations. It was mainly led by Sha Zhenggang and Feng Zicai. Sha Zhenggang is responsible for the outside and Feng Zicai is responsible for the inside.

With the accumulation of connections between Sha Zhenggang during the early stage of Huiyan Consulting and Dongfanghong's early stage advertising operation, Sha Zhenggang felt a little like a fish in water. Feng Zicai did not disappoint everyone and came up with a series of TV series planning ideas. Of course, more importantly, according to Sha Zhengyang's suggestions, Talented Zi Yaoren Film and Television Company has successively participated in the production and distribution of many popular film and television dramas. In particular, the achievements of this drama have made Talented Zi Yaoren Film and Television truly establish its keen eye position in the industry.

"I basically didn't participate in the specific business of Huiyan Consulting. CCTV and France Soforre are leading the way, taking over all the original resources of Huiyan Consulting. Well, now we hold 20% of the shares, CCTV 55% of the shares, and Soforrere 30% of the shares." Sha Zhenggang raised his glass, looked at his brother's appearance, shook his head with a smile, and drank a drink on his own. "Actually, I think I should cooperate with Nelson, but considering the reaction from CCTV, I still feel that I accept the offer from CCTV and Soforre, otherwise I will offend CCTV."

"It's okay to withdraw from dominance. Now I and Brother Zicai can work hard to get a talented man and beautiful woman, and get a lot of money. Think about it, it's really cost-effective. At first, how much did we invest? Now, in addition to getting ten times the cash compensation, we also own 15% of the equity in the company. Sofore sent someone to talk to me a few years ago, hoping to gradually acquire our existing equity. I didn't refuse, but just said I hope to consider it..."

Sha Zhengyang felt a hangover very well, so he drank boiled water, "It's OK to sell it, but you have to ask for opinions from CCTV. In addition, you must retain some equity. If you do film and television, you have this connection in it, and at least you can not be misled by others in the future."

"I know this. I sell at most 10% of the shares and retain 5% of the shares. This is the bottom line." Sha Zhenggang nodded, "It will be premiered soon. I watched the sample film, which is very impactful. I think it is popular, and Lao Zhao is also very hard-working."

"He has started a company himself?" Sha Zhengyang heard Sha Zhenggang mention this.

"Well, Xin Baoyuan, this is better and can cooperate better. He has strengths and we have our advantages." Sha Zhenggang seemed very confident. "It is both profitable to cooperate. Everyone knows that 90% of the film and television dramas are only used to accumulate dust in the warehouse, no exception. But our talented man and beautiful woman broke this convention and the results are obvious to all. The projects we launched are basically sought after. We have the confidence to do this,..."

This is indeed not a difficult task.

Sha Zhenggang and Feng Zicai often mention the scripts and projects they have come into contact with Sha Zhengyang over the phone, and also talk about the actors who are currently outstanding, and they will inevitably comment.
Chapter completed!