Maybe some readers will be deceived into thinking that this is the fourth update, 2333.

However, there are still a lot of practical things written this time, and you don’t need to spend money to subscribe. You can think it’s just reading Zhihu’s answer and learn a little shallow knowledge.

I actually don’t like to argue with others about details, as is the same as games, and novels. For example, at the beginning of this book, many people said that it is unreasonable here and there is unreasonable here, and when original games are released, many people also said that this is not possible and that is not possible.

Actually, I don’t like to reply to this kind of comment, but if I don’t reply, I seem to feel guilty and get asked, as if there is really something wrong with what I write, which I can’t stand.

So put these together to give you some common sense questions.

What I want to say is not just about games. In fact, in novels, the Internet, technology, self-media, marketing or traditional business, this is a universal law, and most people who find faults do not understand this principle.

So if you want to start a business, enter the game industry, write books, or do a micro-business, write an official account...

The following content should give you a little inspiration.

...

First of all, everyone should understand that there is no perfect product in the world.

In other words, if you want to pick out anything, you can definitely pick it out.

Or take the mobile phone industry that everyone is very familiar with as an example. Can you find a perfect mobile phone?

Even Apple, which seems to be about perfect in all aspects, has a fatal disadvantage that it is...expensive.

You have to say that Xiaomi can’t get the goods! Huawei’s low cost performance! Samsung will self-explore! Apple’s cost performance is a slap! Yes, you’re right, but this cannot cover up the fact that you are a stubborn person.

Because there is no perfect thing in the world, you can't build a mobile phone, which is cheap and easy to use, and it crushes other products in all aspects.

You don't have a black technology system, right?

This is true for mobile phones, games, and novels. Almost all products you see are like this.

...

So, what should I do if I want to make a mobile phone/a game/a novel?

Since there are no perfect products in the world, don’t I need to do it? Anyway, it’s not perfect?

Of course not.

Making something is materially to sell it and make money; spiritually, it is to meet the needs of some people.

As long as what you make is needed by this society and it can bring you benefits, it is meaningful and valuable.

As for whether it has any disadvantages... it certainly has, and there may be quite a lot.

This is not an excuse for "the product has flaws", but rather that as a producer, you need to understand that you are not God, and within limited resources, you have to make choices.

...

Why don’t I like to discuss this issue too much? Because most people who find fault, whether they are targeting games or novels, have their mentality as "consumers" rather than "producers".

If they cannot think about the problem from the perspective of producers, then I will explain that it is a waste of talk.

What does it mean?

As a consumer, you can't get it by spraying Xiaomi, spraying Android system SB, spraying Apple expensive, and pretending, but as a producer, if you say that, you might be... Gongsun Taijun?

If you are a producer, then you must understand that all the shortcomings you criticize have their reasons, and many times, it is even a deliberate trade-off.

Why is the novelty-white writing popular?

For many authors, it is not that they cannot write Lao Bai's articles. They also know that writing Xiaobai articles will be low-key and scolded by Lao Bai readers. However, Xiaobai articles are very good.

When you mocked the author for his poor writing and naive plot, he didn't know that he might have written it on purpose, and it was really good to sell it.

Therefore, it is meaningless to pick and squirt a producer from the perspective of a consumer.

Because you are just evaluating something based on your personal preferences, not based on market rules.

...

If you understand the difference between "consumer" and "producer" above, then continue reading.

Consumers ask questions, while producers solve them.

So if I were a producer, from starting a business to building a disruptive app, from writing a self-media article of 100,000+, what should I do?

The first step is to figure out who you are producing for.

That is your target user.

If I were civilized, I could design the time for a game to ten hours.

If I do King of Pesticides, I have to compress the game time to fifteen minutes.

Look, if the target users are different, then what you want to do is completely different.

Many people like to talk about specific parameters without target users. The mistake is that this product is defaulted to the vast majority of ordinary people.

The same argument can be used in many successful games.

Moba has more than 100 heroes? How expensive is this learning cost? Who can play it?

How many hours does it take to start a civilized game? What about the trouble?

The black soul is completely abused, how can there be so many shaking ms?

Look, the mistake of this argument is that it does not understand the target audience, but wishfully believes that these games are to meet everyone's needs.

But in fact, for the core players of these games, the problem you think is not a problem at all.

...

So, I want to make a game, or write a book.

First of all, you should understand who I want to give to.

You have to compare Rainbow Six with Chicken Eater, which is really not comparable in terms of number of people, but it doesn’t prevent these two from being good games.

Rainbow Six can perfectly meet its target users, which is considered a success.

I never said that "Jianghu" will become popular to "League of Legends" or "Chicken Eat", as long as it is popular among specific players.

In other words, it is a good-sounding game, not to meet everyone's requirements.

...

In fact, innovation means that you are bound to be different from the existing successful games.

If the game of "Jianghu" lasts for 2 hours, some people will say that the time is too long and three times longer than "PUBG", who will play it?

If the game "Jianghu" lasts half an hour, some people will say that in half an hour, you can't express many martial arts things like this in you.

If "Jianghu" removes the connotation of martial arts, some people will say that you are just a different "PUBG" in "PlayerUnknown's Battlegrounds". Who wants to play this? It's a bad gameplay.

Look, who can’t find fault?

If you choose a successful game first as the ruler, if you do something different from it, then you won’t be able to do it; if you do something like it, then you will copy it.

I am not fighting for who is right or wrong, but saying that this kind of discussion is meaningless and just a waste of life.

If you like it, he doesn't like it, you think it's OK, he doesn't, and none of you can represent the target user.

...

When will players pay for a game?

When the game has its own highlights.

In other words, the shortcomings of the game are not important, they just eliminate those who are not target users. Maybe even if you don’t have this disadvantage, they won’t buy them.

The key is the advantages of the game, whether it is irreplaceable.

This is true for novels, self-media and even micro-businesses.

Therefore, the difference between consumers and producers is that consumers find faults and producers look at their advantages.

You learn more about the structure of eating tomatoes, learn the funny points of elbows, learn the reversal of the dragon, and learn the diligence of the three young masters.

Then even if you are not talented, you can write as much as possible.

You have to say that Tomatoes and the third young master are too stupid, their elbows are not pretentious enough, and those urban masters lack logic...

Then according to your provocative spirit, you can only make a frustration in your whole life.

Anyone can find faults.

The question is, can you make a highlight when there are many problems?

...

During the game, you are encountering choices at every moment.

To give a simple example, why does Onmyoji need liver?

You have two options.

Without liver, the reputation of the game will increase and players will be relaxed, but the viscosity of the game will decrease and the life span will be shortened.

The reputation of the game has decreased, players are tired, and they are persuaded to retire and casual players, but the game viscosity increases, life spans prolongs, and income increases.

There is no choice that has the best of both worlds. No matter how you choose, there are corresponding advantages and problems.
To be continued...