Chapter 263 The counterattack of the channel dealers
"Price war?"
"Yes, dragging down other game platforms through low prices, just like the previous free software and APP wars. First, you will attract designers, games and players to the market after you form a monopoly position."
"Hiss... Chen Mo really thinks so?"
"I don't know what he thinks, but according to my guess, the possibility is very high. Think about it, who is Chen Mo? He is not a charity organization. He can make 50% of it, so why do you have to make 20% or 30%?"
"That's right, with the current number of users of the Thunder Game Platform, how much money will he lose!"
"Then, the article is very deep!"
"Isn't this the reason for buying something that is not the best for selling since ancient times? Can a person as smart as Chen Mo still be stupid on such a critical issue?"
"Yes, if there is no profit in this matter, why did he offend all the domestic game channel dealers because of this matter?"
"Hey, forget it, I don't care what Chen Mo thinks about, but at least it will be very beneficial to us designers in the short term. If these channel dealers start a price war, we will definitely benefit."
"That's right, this time it's a fight between gods, so we, the melon-eating crowd, are responsible for watching."
...
The headquarters of the Imperial Dynasty Interactive Entertainment.
Xu Xiaojun is reporting to Lin Zhaoxu, some key data on the Thunder Game Platform, and several emergency plans prepared for this announcement from Chen Mo.
Lin Chaoxu's face was a little gloomy, obviously very unhappy, but he still controlled his emotions and thought silently.
Finally, Lin Zhaoxu spoke: "What do you think Chen Mo wants to do?"
Xu Xiaojun considered it and said, "I think Chen Mo's intention is very obvious. It is similar to his strategy when he was doing "Thunder Chess and Cards" at that time. They are all poaching users through price wars, further expanding the influence of the Thunder game platform and suppressing other game platforms."
Lin Zhaoxu nodded and said in a deep voice: "This kid, his head is so strong."
Xu Xiaojun added: "I am also very brave."
Lin Zhaoxu said thoughtfully: "The most different thing about him and other designers is that he always has a long-term vision, and he is particularly clear between immediate interests and long-term interests, and he can always resist huge temptations."
"The share ratio of Sanqi, with the size of the Thunder Game Platform, how much money does he have to make less? As a young man, he is really courageous."
Xu Chaojun asked, "Then, Mr. Lin, what do you mean?"
Lin Zhaoxu was silent for a moment, and then said: "First of all, find a way to stabilize the independent game designers who publish games on our platform. If it really doesn't work, lower the share and sign an exclusive agency agreement. In short, don't let those ordinary designers run too hard."
"Then, put some effort into public opinion. You know what to do, so I won't say more."
"If all these strategies fail... there is nothing we can do. We can only cut our losses and fight a price war with Chen Mo. But we don't have to be too anxious. I guess Ding Xing is even more panicked than us on the Shenhuan Game Platform, and he won't do nothing."
Xu Chaojun nodded: "Okay, Mr. Lin, I'll do it now."
Lin Zhaoxu said: "Go, other domestic channel dealers should take action soon."
...
After Chen Mo announced that the Thunder Game Platform would allow any game designer to release games, major domestic channel dealers quickly found a countermeasure and quickly fought back.
The first is to sign an exclusive agency agreement with a large number of independent game designers.
Many independent game designers are hesitating whether to publish their games to the Thunder Game Platform. And those channel dealers who originally cooperated with them have raised their prices and asked to sign exclusive agency agreements.
For example, a higher share ratio is promised (the first four or six shares, the developer is 60%), and a series of recommendation positions and related promotional plans are promised.
The rhetoric of these channel dealers is also very confusing.
"Thunder Game Platform is a new channel, and its promotion ability is definitely weak, so what if the share is high? If the game is not promoted well, you will not make any money. Look at the official game platform, you can only get 20%, but how much money can you make when you put it on?"
"We have been working together for so long, and we are both aware of each other's roots and bottom lines. We have been professionally engaged in channels for so many years, and we are guaranteed in this regard."
"Besides, as soon as this news comes out, how many R&D companies have to publish their games to the Thunder Game Platform? There are so many games at the same time, and there are only a few recommended positions on the Thunder Game Platform, and the competition is still very fierce!"
"Think about it, can you get favor with your game quality? If not, then what will you do tossing with this effort?"
"It is true that we have suffered some impact, so we came up with this exclusive agency agreement. The share of 46% and the developer earns 60% is the first time! Moreover, we will arrange one-stop service for you, not to mention various recommendation positions, but there will also be corresponding advertising resources to ensure that your new game can gain enough attention."
"Of course, after signing the exclusive agency agreement, you can't publish the game to the Thunder Game Platform anymore. But as I said before, think about it carefully, it's not necessarily good there!"
The intention of these channel dealers is very clear, which is to keep these independent game designers as much as possible through concessions and tie them to themselves.
This is mainly to prevent designers from switching to Thunder Game Platform on a large scale. Once this trend arises, it will be difficult to suppress it.
In addition, many malicious attacks on Chen Mo and Thunder Game Platforms have also appeared.
An article received more than 10,000 approvals in the Q&A community and was reprinted by many game media.
"Revealing the Thunder Game Platform: Is Chen Mo really planning to do charity?"
One of the paragraphs is written like this.
"Does everyone really think that the Thunder Game Platform has significantly lowered channel prices, which is a good thing for the development of the entire game industry?"
"In fact, this matter is very similar to the battle between some software. Some software expands under the banner of "free", which has squeezed out other companies that are serious about doing things."
"After forming a monopoly, these software companies began to show their fangs. Although they were free, they installed various plug-ins in the software, and even stole user data, and used everything they could."
"There is no free lunch in the world. The wool comes from the sheep. Now the benefits given to the designers will be taken back one day."
"When that day, companies that are unwilling to be homogenized will go bankrupt, and those who survive will become the same face. By then, everything will be irreversible!"
Chapter completed!