071 [Negative Marketing]
"Xiaoxian, what did you do in the house last night? It was already past 10 o'clock and hadn't turned off the lights to go to bed?" After getting up in the morning, Wang's mother asked with concern.≧?≮≮≥?≈.╊.
"No, I didn't do anything." Wang Qixian was shocked and waved his hand quickly and said.
"It's nothing. Look at your eyes, which are red like a little white rabbit, and dark circles are also revealed." Mother Wang pointed to her eyes and said, "What's wrong? Tell mom."
Seeing that Wang Qixian could not hide it, he had to vomit the truth to his mother.
"You said that the young man next door really ran a magazine and then made a movie with Cheng Long and Hong Jingbao?" Mother Wang asked in surprise.
Wang Qixian nodded, "Mom, this should be true. If you don't believe it, you can see it yourself."
Mother Wang took the "Fantasy World" magazine, read it carefully, and then compared some of the things her daughter told her before, and this time she finally understood.
"Oh, let's go!" She said immediately with some regret.
Before, she thought Xia Tian was a little hooligan and was worried that her daughter would be abducted by him, so she kept avoiding him and didn't want to have any contact with him. Therefore, she had been a neighbor for so long and had never had any good contact with him.
Unexpectedly, he was covered with grass and pearls. He looked careless, but he actually had such great skills. ∧∧.┭┭.╬c╃om If he had known this, he would have to curry favor with him.
Not to mention anything else, just saying that he can work with Cheng Long and Hong Jingbao to make movies is quite amazing. If he has a good relationship with him and ask him to recommend him in the future, would he be afraid that his daughter will not have any movies to shoot?!
"Xiaoxian, it seems that mom really blamed him." Mother Wang said in annoyance, "In the future, you should contact the young man next door more often. You are both young people, and you should have a lot of common languages, and it should be easy to be friends."
"Mom, what are you talking about?" Wang Qixian said blushingly. After hearing what my mother said, why did she seem to be a bitch who took the initiative to throw herself into her arms?
"I mean to be friends, not boyfriend and girlfriend, where are you thinking about?" Mother Wang was stunned at first, then suddenly realized and asked with a teasing smile.
"Ah?!" Wang Qixian's face turned red with shame.
She was lobbying by Xia Xue yesterday, so she took preconceived ideas. When she heard "being friends", she thought of "dating in love". Unexpectedly, her mother would make her laugh, which made her very shy.
"Okay, don't be shy. Men get married when they are old, women get married when they are old, and they just fall in love. What's so shy about? Your mom and your dad also fell in love back then, otherwise where did you come from?" Wang said with a smile, "If you can really fall in love with Xia Tian, it would be a good thing. You might as well give it a try."
"Oh, Mom!" Wang Qixian became more and more embarrassed as he heard it. He couldn't help but cover his ears and shouted...┭┮.┯
"If you are shy and dare not say something, then Xia Xue comes and mom comes to tell her." Seeing that her daughter's pretty face is slightly red and her pink face is full of spring, she knew that she didn't hate the young man next door. Since that's the case, it would be better to try to match it. If it can succeed, of course it would be the best. Even if it doesn't work, it would be a good friend.
"Forget it, let me say it." Wang Qixian completely surrendered this time. If he asked his mother to talk, it would be really embarrassing.
"Well, this is almost the same. Daughter, happiness depends on yourself." Mother Wang smiled again.
"I understand." Wang Qixian nodded.
...
After getting up early in summer and having dinner, I went to work with Chen Yixin.
As soon as I entered Ming Pao Building, I felt a little awkward, as if everyone looked at me strangely.
But when Xia Tian looked over, everyone turned their heads and didn't look at him at all.
"Strange, what are you doing?" Xia Tian said in confusion.
"Brother Tian, do you think something is wrong?" Chen Yixin also noticed it and asked quietly.
"Don't worry about it, go up and talk about it." Xia Tian waved his hand and then went upstairs.
"President, something happened...╊╬.┮c┯om" As soon as he entered the magazine, Ren Wanying came forward and said.
"What happened?" Xia Tian couldn't help but feel a sudden blow in her heart when she saw her panic looking and asked quickly.
"Look, these newspapers..." Ren Wanying handed over today's "Sing Tao Daily", "Oriental Daily", "Sheng Bao" and others, "There are articles published on it, criticizing our magazine, saying that our magazine has a low style, vulgar writing, absurd plot, lewd and thieves, teaches readers, and corrupts the atmosphere..."
"Wow, is it so exaggerated? It's just a novel magazine, not a yellow book like "Dragon, Tiger, Cat" or "Qiyanlu". "When Chen Yixin heard that they actually belittled his magazine so much, he immediately called Qu Dao.
"Who are the people who write these articles? How could they be so united? Is our magazine so popular? There are so many critical articles the next day?" Xia Tian instinctively felt something was wrong.
If it is a very popular book and attracting so many people's attention, it is normal. But my book "Fantasy World" has only been a day, and I guess it has not even been sold for 5,000 copies, so this critical article has been overwhelming. If there is no one in it, it is really a genius who believes it.
"The people who wrote these articles are all well-known book critics in Hong Kong. I wonder why they were so unanimous." Ren Wanying also wondered.
"President, what should we do? Should we ask Mr. Cha to come forward and communicate with these newspapers and tell them not to publish these articles? Otherwise, if they continue to scold them like this, who else can buy our magazine?" Tang Congsheng also said worriedly.≥∧∈∥≤.╬.
He has been in the industry for more than 20 years, but he has not encountered such a situation as today as "black clouds are overwhelming the city and want to destroy it". Seeing the numerous critical articles in the newspaper, he is really about to have a heart attack.
"No need, I will take care of the magazine now. Don't bother Mr. Check for everything." Xia Tian thought for a while, and suddenly waved his hand with a smile, "Okay, don't care too much. Since they bought our magazine, they naturally have the right to express their opinions. We should welcome their supervision. If there is any, they will be corrected. Okay, let's go back and do things!"
"President, you..." Tang Congsheng saw that he said so lightly and did not take this matter seriously, so he was so anxious that he almost vomited a mouthful of old blood.
If they really let them criticize this way, he was really worried that the reputation of the magazine would be ruined. Who would be willing to buy his own magazine then?
"No need to say anything more, work, work." Xia Tian waved his hand and then led Chen Yixin into his office.
"Brother Tian, are you okay? Just let others scold me?" Chen Yixin couldn't help asking after entering the house. He was outside just now, and he was embarrassed to refute Xia Tian in person, but now he really couldn't hold back.
"If they want to scold, let them scold them. If their mouths grow on others, can you still not let others talk?" Xia Tian waved his hand.
"I'll go find a few brothers to beat them up." Chen Yixin's eyes lit up when he heard him say this, and he said with a smile.
"Nonsense! Do you think you are a black X-sect or a Queen of England? Beating someone illegal, use your brain." Seeing him so impulsive, Xia Tian slammed the table and cursed, "I tell you, don't make trouble, I want them to scold you."
"Ah?!No, why is this?" Chen Yixin really couldn't figure it out. There are still people in this world who are asking for scolding?!
Xia Tian smiled slightly, "It's a big deal. Think about it, "Oriental Daily", "Sing Tao Daily", "Sheng Bao"... so many newspapers and so many pages, if you are advertising, how much does it cost to buy these pages? It's more than one million Hong Kong dollars."
"Let's talk about these book critics, how much does it cost to ask them to write a book review?! Now they give it to you for free, saving you so much money. You are not too late to be happy, and you still want to gather people to beat people?! I think you are the real fool." Xia Tian pointed at Chen Yixin.
"But it's not right. Brother Tian, they say good things when advertising, but they say bad things." Chen Yixin felt it made sense at first, and then he immediately retorted.
"Who said that bad reviews cannot stimulate sales?" Xia Tian smiled slightly, "Tell you, American experts have conducted surveys. They counted 250 books named by the New York Times Book Review. Now those who have received positive reviews have increased sales by more than 30%. For bad reviews by well-known writers, sales have dropped by more than 10%. However, for bad reviews by less-known writers, sales have increased sales by more than 40%.
"No way?! There is such a thing?" Chen Yixin said in surprise. He had never heard of such a thing before. Being criticized can even stimulate sales?!
"It's true." Xia Tian nodded, "because bad reviews are actually a kind of publicity, so readers who wouldn't notice this book will also have a certain understanding of it."
"Although this understanding is negative and will cause some damage in a short period of time. However, according to research, this harmful effect will disappear quickly, but people's perception of it will remain for a while."
"For new and unknown magazines like us, public awareness is more important than negative images." Xia Tian concluded, "So don't be afraid of being scolded. The more he scolds us, the more popular we are."
"Really?" Chen Yixin was still a little unbelievable.
Xia Tian nodded with a smile, "I dare to assure you that this is 100% true."
He had a deep understanding of this. So many junk movies, Internet celebrities, and even first-line stars in later generations became famous by hyping up a lot of negative news. What are "plastic surgery", "exposed", "bed photos", and "ma earthquake"... The more fierce the scolding, the more popular the person is, the more he doesn't accept it!
"Okay." Seeing that he was so confident, Chen Yixin had to nod.
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