For example, if you ask a popular trend leader to introduce Western fashion trends, the focus is to recommend second-hand luxury goods. It is said that buying second-hand luxury goods can not only save money, but also be close to fashion.

Such soft advertisements were immediately published in several fashion magazines in the mainland.

"Brother Tian, ​​can this be done?" Zhang Min asked in confusion. She couldn't see the difference between these articles that Xia Tian had made and the advertisements she had made before.

Moreover, she couldn't tell what the trend leader introduced Western fashion had to do with her second-hand luxury goods store. After all, she didn't even write her store address in the article. Even if some readers saw this article and wanted to buy second-hand luxury goods, they didn't know if they came to her.

"It's useless, it's useless to just say it's not good. Let's look at the actual effect." Xia Tian smiled slightly.

Two days later, with the publication of the magazine, Zhang Min's second-hand luxury goods store suddenly improved.

Before, her store was deserted, and she received only a dozen customers a day, and she almost only looked at it and didn’t buy it. She couldn’t do a few orders a day.

But after the articles were published in the summer, the customers she received in her store immediately increased by 100 times in one day, and two or three thousand customers were there in a day. The transaction volume also soared from the previous orders to several hundred orders, and the situation was very gratifying.

"Brother Tian, ​​you are so amazing. You turn stones into gold!" Zhang Min couldn't help but feel excited when he saw the business in the store so prosperous.

Although she knew Xia Tian was capable for a long time, she was not deeply touched by what others said. But she personally participated in this matter and watched her store go from deserted to prosperous. How could she not admire Xia Tian!

"How did you do this?" she asked curiously again, "Are those articles so magical?"

"Those articles are naturally magical because they capture the psychology of customers." Xia Tian smiled, "You have to figure out who is the main customer of second-hand luxury goods."

"Well, I probably want to pursue fashion but don't have much money." Zhang Min thought for a moment.

"That's right." Xia Tian nodded, "It seems that you have done your homework when you open this store."

Zhang Min smiled happily when he heard his praise, "But, I also advertised, why didn't they come?"

"Because you are too direct and too rough, they can't accept it at all." Xia Tian explained, "People like this who want to pursue fashion but have no money in their pockets are actually very good face and have strong vanity. They are worried that buying second-hand luxury goods will be made fun of, so even if they know this news, they will not come to buy it.

But many of the articles I have made are about introducing Western fashion. Through these articles, I conveyed a concept to them, that is, to buy second-hand luxury goods without losing their price, but also a fashion and a trend.

This dispels their doubts and makes them no longer resist buying second-hand luxury goods. Naturally, your business in this store will be better.”

After hearing this, Zhang Min suddenly realized, "So that's the case. I didn't expect that there would be such a big problem in doing business."

"It's natural. Fourth-class companies sell products, third-class companies sell technology, second-class companies sell patents, first-class companies sell concepts!" Xia Tian smiled, "A good company will implant its company's concepts into the hearts of every customer like a comprehensive education. Anyone who agrees with their philosophy will be their eternal customers."

"So amazing?!" Zhang Min said in surprise.

"Of course, for example, Coca-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-K

After listening to Xia Tian’s explanation, Zhang Min thought about it carefully and nodded suddenly, "So that's it, no wonder!"

"These articles are just a slight breeze. After the sacred momentum, the psychology of those customers will change. Therefore, to make them completely accept the concept of "buying second-hand luxury goods is a fashion trend", it also requires continuous publicity, continuous marketing, and continuous subtle influence." Xia Tian reminded Zhang Min again.

Human psychology is always changing, and even gods may not be able to control it. Therefore, if people want to accept a certain idea, they must continue to promote and market.

Just like Coca-Kei, although it is already the world's largest carbonated beverage brand, it still dares not slacken off, and the advertising efforts are still very strong.

"I understand." Zhang Min nodded.

...

The second-hand luxury goods store business has been solved. Another thing that needs to be busy in summer is the merger with Anron Company.

During this month, Zhao Shikang had contacted Anran Company. The leadership of Anran Company was quite moved when he learned that Tianxia Energy was going to merge with them.

Because Enron is now nominally ranked seventh in the Fortune 500 in the United States, with an annual revenue of more than US$100 billion and a market value of nearly US$50 billion. However, in fact, Enron is a donkey dung egg with a surface light, and its revenue is completed through related transactions with its subsidiaries.

For example, when it trades with an outside company, one cubic meter of natural gas will charge two dollars. When it trades with its own subsidiaries, one cubic meter of natural gas will cost three dollars, and the price will increase by half. The finances of subsidiaries are basically supported by bank loans.

It controls the shares of subsidiaries through multi-layer holdings, such as the first-layer subsidiaries holding 50%; the first-layer subsidiaries controlling the second-layer subsidiaries holding 50% again; the second-layer subsidiaries controlling the third-layer subsidiaries holding 50% again...

If the holdings continue layer by layer, the parent company will eventually only hold a very small amount of shares in the lowest subsidiaries, but it can achieve the effect of complete control.

Parent companies can manipulate these lowest-level subsidiaries for related transactions. Although these subsidiaries are heavily in debt, because the parent company holds very low shares, the debts of the subsidiaries will not affect the parent company's debts.

Through this method, Enron has achieved outstanding performance without taking too much debt. In addition, accounting companies help it endorse, Enron has made it a success in recent years, growing from a small regional energy power company to one of the largest energy power companies in the United States, accounting for 20% of the natural gas and electricity market.

But fakes are always fake, and there are always times when they are in trouble. If you want the scam to continue, you must find a sucker. Let him take over the company and leave these financial and debt problems to him.

In this way, they can escape unstoppable. Summer is undoubtedly the best candidate.
Chapter completed!