The aesthetics of European and American people and Oriental people can be said to be very different. Novels.

European and American people do not advocate whitening, but are willing to burn themselves into wheat colors, and even use tanning lamps or directly dye themselves into wheat colors with spray paint. Like in "Friends", Monica went to a beauty shop to dye her skin into wheat colors, so European and American cosmetics do not consider whitening effects.

In comparison, the people of the East highly recommend whitening, believing that "one white hides a hundred ugliness". For this reason, they do not hesitate to apply powder on their faces, even use toxic lead powder, or even take trace amounts of arsenic to achieve the effect of whitening.

Therefore, in order to meet the needs of customers, Japanese and Korean cosmetics also pay great attention to whitening functions.

Although Yuxi Cosmetics is American, it is facing Oriental customers after all, so it still needs to put some effort into whitening and moisturizing the skin.

In addition, if a company wants to rise and stand out in the fierce market competition, it must have its own flagship products. Only in this way can it gain fame and then drive the sales of other products.

For example, Moutai Liquor, the most classic product is Moutai Five-Star Liquor. After it became famous, Moutai Distillery successively launched Moutai Feitian Liquor, Moutai Vintage Liquor, Moutai Prince Liquor, Moutai Welcome Liquor, Moutai Memorial Liquor, etc. Because Moutai Liquor is well-known, these sub-brands are very popular.

On the contrary, if there is no one's own flagship product, it will be difficult to start the brand. Just like many pharmaceutical factories, the production and processing level is good, but it is rarely as well-known as Sunflower Medicine Factory, Harbin Pharmaceutical Factory No. 5, Jiuzhitang, and Tongrentang.

Although Yuxi Cosmetics is very famous, to be honest, it mainly occupies the light of "the stupid bird flies first". When it was founded, there were not many decent cosmetic companies in the whole country, so Yuxi Cosmetics could easily become a leading company.

However, in the future, as several major international cosmetics companies enter the mainland market one after another, competition in the mainland market will be unprecedentedly fierce. At that time, without their own flagship products, all of which are moderately made Yuxi cosmetics, they will not be able to compete with others at all.

In that case, you will definitely die. Therefore, Yuxi Cosmetics must have its own flagship products so that it can gain a foothold in the market tide.

There are many types of cosmetics, such as lipstick, lip gloss, eyebrow pencils, foundations, skin care water, toner, facial cleanser, concealer, etc. It is no exaggeration to say that a girl’s cosmetics can fill a dressing table.

The reason why Xia Tian recommends Jin Yuxi to make a facial mask is that it is often used. Many women like to apply a piece after get off work and go home. Even exquisite boys will apply a piece on their faces.

In comparison, the chances of domestic women applying makeup are not high. There is a saying that goes, "When people are talented, their colleagues are not humans." Most domestic women now work without makeup, and rarely wear heavy makeup. Of course, the exception is special occupations.

Therefore, foundations, lipsticks, perfumes, mascara, concealer, etc. are not often used. In other words, the usage rate is low and the exposure rate is naturally not high.

However, facial masks are often used and often applied, so using facial masks as fist products can achieve higher exposure, which is equivalent to more advertising.

Second, the profit of facial masks is high. I read a report before summer that the cost of a mask is actually only a few yuan, but it can be sold for dozens of yuan, which can be said to be quite profitable. This is why many micro-businesses choose to sell facial masks.

In order to develop Yuxi Cosmetics in the future, it will definitely require a lot of money. If the mask is sold on the hottest, then the company will inject a steady stream of profits. Then the company can naturally expand its profits with this part of its profit, which is equivalent to having a powerful engine.

...

After listening to Xia Tian’s suggestion, Jin Yuxi also felt it made sense.

"Mr. Xia, your suggestions are very good. Thank you for your advice." She said admiringly.

I had heard that Xia Tian had some skills to turn into gold, and she was very suspicious at one time. However, now she pointed out the disadvantages of Yuxi cosmetics and the future development path after seeing Xia Tian for a few words. This skill is really amazing.

To be honest, she didn't realize that Yuxi Cosmetics had developed for so many years and had not launched a fist product, which was a very wrong decision.

You should know that many brands rely on fist products to conquer the world, and then bring up sales of other products. For example, Coca-Co, and fist products are Ke. After occupying the market, they will launch Sprite, Fanta, Conspicuous, Meiju, etc. one after another.

Yuxi cosmetics has no flagship products. To put it nicely, all products are good and have no shortcomings. To put it badly, all products are moderate and have no highlights. In a highly competitive commercial society, if a product has no highlights, it is destined to not win the market.

So the most urgent thing is that Yuxi Cosmetics really has to hurry up and launch its flagship products. Otherwise, if it continues to be so mediocre, the market will be snatched away.

...

After giving some advice to Jin Yuxi, Xia Tian turned around and looked for Zhao Benshan again.

On the day of the Spring Festival Gala, Wang Xian’s words reminded him of the treasure Zhao Benshan that had not been dug.

Since Chen Si withdrew from the Spring Festival Gala this year and Zhao Li withdrew from the Spring Festival Gala next year, Zhao Benshan has become the veritable "sketch king" on the Spring Festival Gala stage, and is in the limelight.

Such high popularity means high profits. If you can make good use of it, you can make a lot of money.

Xia Tian remembers a saying that was "Go to Shanhaiguan and find Benshan if you have something to do." When Zhao Benshan was the most popular, almost all the famous Errenzhuan actors in the Northeast were his apprentices. Liu Laogen had dozens of branches across the country, which were several years earlier than Guo Degang's Desert.

Series of TV series such as "Liu Laogen", "Ma Dashuai", and "Country Love" are also very popular among the people. For example, the series "Country Love" has been filmed as many as seven or eight consecutive movies, making it one of the longest TV series in the mainland and has a huge influence. Characters in the play, such as Xie Guangkun, Liu Neng, Zhao Si, and Xie Dajiao, are all well-known figures.

Xia Tian knew that the Chinese people like entertainment very much. Unfortunately, because the talents of creators are limited and the restrictions of the plan make it difficult for the people to realize this simple wish.
Chapter completed!