After recuperating in the hot spring club for half a month, soaking in the hot springs, strolling around the mountain scenery, eating big dishes, and waiting for both physical and mental health to recover, Xia Tian moved out of the hot spring club. At this time, Jin Yuxi had been waiting for him for ten days.

On the day of the Spring Festival Gala, Jin Yuxi received an invitation from Xia Tian and wanted to join forces with her to achieve win-win results, on the condition that she would sell more than half of Yuxi Cosmetics shares to Xia Tian.

At that time, Jin Yuxi was worried and did not agree immediately. Because Yuxi cosmetics was her hard work, she sold more than half of the shares, which was really unwilling to bear to do so. After all, no one wanted to conceive ten months of pregnancy. The child she had finally worked hard to raise was recognized by others as her parents.

But after more than half a month of careful consideration, Jin Yuxi felt that working with Xia Tian didn't seem to be a big loss.

First, there is funds, channels, and fame in the summer, which can bring Yuxi cosmetics to a higher level; second, international cosmetics brands have been optimistic about the Chinese market in recent years. Well-known brands such as Procter & Gamble, L'Oreal, and Estee Lauder have been continuously expanding in the mainland, and have squeezed out some of the Yuxi cosmetics markets.

They have huge capital, rich marketing experience, accumulated technology for hundreds of years, and support from the state.

For example, Procter & Gamble is the most well-known daily necessities company in the United States and a big taxpayer. Therefore, whenever the president, senior officials and lawmakers visit, Procter & Gamble will visit with you and take the opportunity to sell products. With the support of the National Government, these daily necessities giants will naturally be able to do business.

In comparison, Yuxi Cosmetics is all her own support from beginning to end. As the saying goes, she can make several nails with iron all over her body.

If Yuxi cosmetics continue to be led by her, it will sooner or later be eliminated in the fierce market competition. On the contrary, if it were the summer, it would be likely to stand out from the competition and grow stronger.

Because Xia Tian’s strength is no worse than any daily necessities giant. Whether it is capital, channels, or connections, Xia Tian can be ranked among the top in the world.

The so-called love for parents is a far-reaching plan for it. Yuxi cosmetics is Jin Yuxi's lifelong hard work, so she naturally hopes that the brand can grow and grow. Therefore, selling more than half of the shares to Xiatian is also for the future of the brand.

What's more, Xia Tian promised her that even if she sold more than half of the company's shares to him, she would still remain as the company's general manager. It was equivalent to the company's jurisdiction. Since that's the case, she had nothing to worry about.

...

After Xia Tian learned about Jin Yuxi's decision, he was very satisfied and immediately talked about cooperation with Jin Yuxi.

To be honest, it was a good thing for him to acquire Yuxi Cosmetics.

One thing is that it enriches the brand and gives customers more choices. For example, Procter & Gamble has many well-known brands, such as Colgate, Cres, Shuffle, Tide, Bilang, Haifeisi, Biaorou, Sassoon, etc.

Many of these products are of the same type, such as Colgate and Creuse are both toothpaste brands, Tide and Bilang are all laundry detergent brands, Hife, Piaorou, Sassoon are all shampoo brands, etc.

But its similar products still have so many tricks to promote so many brands instead of concentrating on promoting a brand. In fact, there are also its considerations behind it.

First, it is because of the different positioning needs. For example, the shampoo brand under Procter & Gamble, Piaorou aims to be mid- and low-end consumers, and its positioning is "soft"; Hibiscus aims to interrupt consumers, and its positioning is "anti-dandruff"; Panteng aims to be high-end consumers, and its positioning is "care".

Different brands correspond to different positioning and different needs of users. Such differentiated business strategies can make the product's "label" more prominent and attract customers' attention.

The second is because of the "Dual Law". The binary law refers to the fact that in a mature and stable market, consumers' mental space often can only accommodate two brands.

For example, both fast food brands, McDonald's and KFC are far more famous than Dicos and Burger King; both instant noodles brands, Master Kong and Uni-President are also higher than Jinmailang and Baixiang; both carbonated beverages are tasty and Kep, Pepsi, and more influential than Jianlibao, Arctic Ocean and other people; both herbal tea beverages, Wanglaoji and Jiaduobao are far more famous than third place and him.

Therefore, many large companies like to differentiate their products into different small brands. For example, P&G is very awesome in the daily chemical field and can occupy the first and second brands at the same time, which eliminates the opportunity for other brands to advance. If it does not do this, it will make other brands emerge.

Third, launching multiple brands can also prevent collapsed disasters caused by the collapse of brand reputation. For example, Johnson & Johnson has many brands such as Johnson & Johnson, Kelly, Bondi, Darkin, Neutrogena and many other brands.

Even if Johnson & Johnson recalls many product problems, it only affects individual brands, such as Bondi, Dakning, and Keling Keli, and will not be affected as usual, without much impact.

This is the benefit of multiple brands. Otherwise, if it is just a brand, once the brand reputation collapses, the entire company's business will be severely impacted, and even bankruptcy or bankruptcy is very likely.

Although Tianzitang, a subsidiary of Xiatian, has acquired Zisedo and has developed well in the mainland in recent years, the brand is just one. Once something happens, it will be difficult to save it.

On the contrary, after acquiring Yuxi Cosmetics, there will be two major cosmetic brands. At that time, if one or two of daily chemicals can be separated, it will not be easy for other daily chemical giants to compete.

...

The second is to acquire Yuxi Cosmetics to enrich the product line.

For example, Ziseido is a daily chemical company in Fusang, so the cosmetics it is mainly Japanese cosmetics. However, the Yuxi cosmetics founded by Jin Yuxi are American in style.

Japanese cosmetics emphasize high technology, balanced conditioning, and the style is refreshing; American cosmetics emphasize natural ingredients, focus on key breakthroughs, and the style is more moist.

The focus is different and the effects are different. Therefore, after acquiring Yuxi Cosmetics, it can enrich the product line and meet the different needs of users.

Yuxi Cosmetics has been established for seven years, with hundreds of stores across the country, and has a good reputation and fame. It is much simpler and worry-free to acquire it than to create its own brand. It was precisely because of this that Xia Tian decided to acquire Yuxi Cosmetics.

The so-called predecessors planted trees and later generations enjoyed the cool air. Jin Yuxi worked hard for seven years, and he just picked the fruit of victory. Of course, Jin Yuxi was not at a loss. In the summer, she spent 200 million yuan to acquire more than half of the shares of Yuxi Cosmetics in her hands, which was 30% higher than the original valuation.

【>33】`Small "`Say`net m. 江。

日来x/o—m mobile terminal (sansanwang
Chapter completed!