"Since Clinton is willing to help, hurry up and buy it." Xia Tian suggested to Xia Xue.

The so-called iron is hot! Clinton just escaped, and now is the momentum, and his gratitude to Xia Xue is the strongest. Now the acquisition is right.

If you live a few more days, the situation may change again. After all, for the sir, it is normal for the sir to change every day and be capricious.

"Okay, brother." Xia Xue agreed.

"Are there any difficulties in funding?" Xia Tian asked again.

"No." Xia Xue shook her head, "Snow Media's funds are very sufficient now."

Snow Media now has both national public TV stations such as CBS, cable TV networks such as Rainbow Media Holdings, TNT, and satellite TV companies such as Snow TV... It has an influence all over the world, with advertising fees and copyright fees, and can make billions of dollars a year, and it is no problem to acquire Claire Media.

"That's good, hurry up and buy it. In addition, you can consider acquiring several more telecom companies." Xia Tian reminded the little sister again.

Just like in China, with the development of the Internet and broadband, Americans have gradually given up subscribing to cable and satellite TV and chose to use online video services.

First, online video services can be used as long as there is broadband at home or even mobile phones have traffic, and the price is relatively cheap.

In the United States, the minimum monthly rent for traditional cable TVs is $19, which only provides a basic 20 TV channels. This $19 package is the most poor user of the subscription, and can only meet the most basic ratings needs.

The most common subscription to the "Expand Package" is the "Expand Package", which includes more than 100 TV channels, including cable TV channels such as USA, TNT, Amc, FX, etc., and the monthly lease of the "Expand Package" is about $70.

If users want to subscribe to boutique cable channels such as hbo, showtime, or adult channels such as playboy, they will need to pay an additional fee, which is likely to exceed one hundred dollars a month. Because the monthly rent for hbo is as high as fourteen dollars.

According to a survey by Letchman Survey, Americans spend an average of 85 dollars a month on cable TV, and more on satellite TV, about 100 dollars.

In comparison, online video services only cost ten dollars a month, which is much lower than cable and satellite TV.

Not all Americans are Bill Gates. Even for ordinary families, it is good to save dozens of dollars a month. Therefore, online video services will become more and more popular in the future.

Second, most American TV stations make money by charging advertising fees, so there are so many advertisements on TV stations. Especially public TV stations like abc, cbs, and nbc, there are even more advertisements.

Let me give you a simple example. The famous American drama "24 Hours of Counter-Terrorism" is an American drama that is "real-time" in progress. Each episode tells what happened within an hour.

In other words, after spending an hour in the play, it also lasted an hour in real life, to deepen the audience's sense of immersion and urgency.

But each episode of "24 Hours of Counter-Terrorism" is only 42 minutes long, so the audience is watching the advertisement for the remaining eighteen minutes.

The 40-minute TV series of Youku Video, with only one and a half minutes of pre-advertising, has already made users very dissatisfied. American TV stations, forty-two-minute videos and eighteen-minute advertisements, can be said to be quite long.

In comparison, once online video is paid to subscribe, there are no advertisements, which undoubtedly far exceeds traditional TV services in terms of viewing experience.

Because of these two advantages, the number of cable and satellite TV subscribers in the United States will be greatly reduced in the future. This is the same as in the mainland. Since the advent of IPTV and OTC, traditional cable TV subscriptions and the commonly used big pots in rural areas have been abandoned.

So, Xia Tian knew that although Snow Media is optimistic about its development now, it actually has hidden worries. If it cannot pave the way for itself in time, Snow Media may face a very serious situation at that time.

...

Just like in the mainland, many provincial and municipal TV stations have fallen into a situation where they are unable to make ends meet because the audience's viewing habits have changed.

Many TV stations have too low ratings and cannot earn much advertising fees, so they can only take risks and broadcast some false advertisements in violation of regulations. Even some TV stations' advertisements are completely filled with aphrodisiacs, venereal disease advertisements, etc.

Before the launch of Internet TV, TV viewers either subscribe to cable TV or watch TV with a fish bone antenna, and choose to install a big pot if they are a little cool.

The cable TV subscription fee is collected by the radio and television department, and a large part of it will be distributed to local TV stations so that they can operate the funds.

The signal range received by the fishbone antenna is limited, and the stations can basically be received from only a few nearby counties and cities. Therefore, although they do not pay a cable TV subscription fee, they contribute ratings and can increase the advertising revenue of the TV station.

As for big pot users, they neither pay cable TV fees nor contribute ratings to local TV stations, so they have always been targeted for attack.

After the emergence of online TV, IPTV was bundled by telecom operators. You only need to pay ten yuan a month to receive TV programs that are clearer and richer than cable TV. As for Ott, it is even more powerful. It can be used as long as there is broadband at home, and the content is richer than IPTV.

TV stations lost their cable TV subscription fees and lost their viewership and advertising fees, which naturally made them difficult to operate.

...

The tragic situation of mainland TV stations in the past life was the future of Snow Media.

Therefore, in order to avoid this situation, Snow Media should acquire several telecommunications network companies. In this way, even if the number of cable TV and satellite TV subscribers decreases, the increase in network TV users will also bring income to telecommunications network companies. After all, watching online TV is inseparable from the Internet.

The so-called loss of the east corner is the harvest of the mud.

In addition, when the Internet allows it, they will invest in some online video websites in the summer. In this way, people will still have to pay for watching online TV programs.

Just like in the United States, although the number of cable and satellite TV users has decreased, video websites such as flix, hulu, and youtube are all popular and their revenues are rising steadily.

However, the Internet speed is still too slow now, and it is still barely enough to play audio. The bandwidth of playing video is really insufficient, so if you want to build a video website, you have to wait a few more years.
Chapter completed!