In terms of world publishing, with the rise of the Internet and the proliferation of thief books, the sales of genuine books are not said to have fallen to the bottom, but it is also a trend of plummeting.

Previously, a best-selling order could sell 100,000 copies in Hong Kong. But now, due to the impact of smuggling stolen books in the mainland, it is already amazing that a best-selling book can sell 10,000 copies now.

In addition, the rich variety of entertainment has also affected people's reading habits.

Twenty or thirty years ago, ordinary people lacked the leisure and entertainment methods, read books, listen to music, dance, play cards, watch movies, listen to radio, go to the suburbs to relax... That's about that.

Reading is the most affordable and easy-to-use entertainment method among leisure and entertainment. A book costs up to a few yuan, but it can be read for several days. After reading it, it can increase your knowledge and learn knowledge. Therefore, many people bought books at that time, and even renting books was a good business.

But now, there are many ways for ordinary people to entertain. Electronic games, the Internet, karaoke, TV...each is easier and more fun than reading.

Therefore, people tend to watch TV, play games, surf the Internet in their spare time rather than reading books. This has also affected the sales of books to a certain extent.

Faced with the decline of the publishing industry, summer is actually helpless. Because with the development of digital multimedia technology, the demise of paper media is a destined thing. In the past life, even many children's textbooks were already electronic books.

This is the general trend of historical development, and it is impossible for him to turn the world around and go against the trend.

But Xia Tian also knows that it will take a long way to go to truly disappear.

First, people’s reading habits cannot be changed in a short period of time. Many readers like the texture of physical books and even specially collect physical books;

The second is the obstruction of interest groups. For example, the electronic textbooks of students have been very complete many years ago. However, due to the obstruction of many interest groups, electronic textbooks have been unable to replace physical textbooks for a long time.

Moreover, traditional media are not willing to be replaced by online media, so they are always struggling.

Therefore, Tianxia Publishing can still survive in the future, but the management methods should be changed.

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Xia Tianxia Publishing hopes that Tianxia Publishing can move closer to young readers, because a person’s reading bath is the strongest when he is young.

For example, when Xia Tian was in school, she read books every day after class. Jin Yong and Gu Long read the four classics, even the love of Shi Juan and Qiong Yao, which can be said to be so great that she has to forget to eat and sleep. However, when she enters society, she can obviously afford more books, but Xia Tian Tian no longer has the bathing eyes to read.

There are many types of books published before Tianxia Publishing, including popular, literary classics, student textbooks, professional books, comics, recipes, fitness books, etc.

In the future, Summer hopes to launch more books that cater to the tastes of young people, such as the youth scar literature like Guo Xiaosi. Although it is a bit pretentious, it has to be said that it is quite consistent with the teenagers' sadness of spring and autumn.

As for adults, after they arrived in society, they experienced the real sword and sword shadows. The world was in a cold state, but they had no strength to complain. They could only grit their teeth, hold back their tears, and move forward with their burdens. The so-called pain and sorrow of their youth all became "forced to say sorrow to write new words."

As for classical literary classics, there is no need to publish them. However, the great masters of the Republic of China period could publish some books to facilitate some pseudo-literary scholars to use them to pretend.

The reason why pseudo-literati likes to use the books of the great masters of the Republic of China to decorate x is mainly because most of the books of the Republic of China are written in vernacular, which is easier to understand and understand than classical Chinese.

Pseudo-literary youth is usually half a bottle of vinegar. You may not be able to understand classical Chinese, but you can only read vernacular Chinese. People have a tendency to "respecte the ancients". Contemporary writers are not as good as those in the Republic of China period, so pseudo-literary youths also need to read Zhang Ailing, Xu Zhimo, and Lin Huiyin when reading books. Moreover, the more complicated the love history, the more gossiping the more you read.

As for the strengths of world publishing - student textbooks, we must continue to strengthen.

As early as the beginning of Tianxia Publishing's entry into the mainland, Xia Tian told them to make articles on student textbooks.

Because in China, the student group is the most valued, parents can spend a lot of money to buy a house for their children to go to school. For their children to go to school, they can save money to spend money to get them to tutoring classes and interest classes...

In short, Chinese parents can give everything for their children, so they are naturally more willing to give up on teaching materials.

Therefore, according to Xia Tian’s instructions, Tianxia Publishing also made articles on student textbooks when publishing in the mainland. For formal textbooks, Tianxia Publishing cannot be compared, because there is a special education publishing house responsible for printing books, so Tianxia Publishing can only publish reference books and tutoring books.

In order to have a gimmick, Tianxia Publishing invites the top scorer of the junior high school entrance examination every year to combine their learning experience, learning skills, school notes, etc. into a book and release them together. The name is "The Top Scholar Notes". Now "The Top Scholar Notes" has been launched for seven years and is already the most well-known brand among the tutoring books in mainland China.

However, it is not good to have only one set of textbooks. In the future, I hope to produce more books in the summer to help children learn. After all, Chinese children have not been ravaged by the sea of ​​books and titles.

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At present, Tianxia Hotel still maintains the speed of building two new star hotels every year and develops in major cities across the country.

With the reform and opening up and the economy is revitalized, the people's demand for star-rated hotels is becoming more and more intense. On the one hand, when traveling on business and staying in star-rated hotels, you can enjoy more thoughtful services; on the other hand, the company's banquets, catering, reception of customers, and star-rated hotels are also of high quality.

Therefore, although Tianxia Hotels are expanding very quickly, some are still in short supply. Many hotels are full all year round, such as some banquet halls, even need to book a month or two in advance. It can be said that the business is quite popular.

However, Xia Tian also knows that with the development of the economy, as time goes by, more and more star-rated hotels in the mainland will be built. By then, it will be the time for a narrow road to meet and see the blood.

Therefore, if you think of at that time, if you compete with those newly built hotels, Tianxia Hotel must establish a good reputation and establish good relationships with customers, so that they like the service of Tianxia Hotel. Every time they come, they will choose Tianxia Hotel.

In this way, Tianxia Hotel will not be eliminated from the competition.

There are many hotels around the world that have been around for decades or even hundreds of years. In terms of hardware configuration, they are indeed not as good as many newly built hotels. However, because they have a good reputation and can provide customers with high-quality services, they are not only not eliminated by the market, but also become more and more innovative, and their business is getting more and more prosperous.
Chapter completed!