What's more, summer's Tianxia Entertainment dominates the mainland entertainment industry, and no film and television company can compete with it.

This advantage is all-round, from talent reserves to fund scale, from marketing channels to production technology, from the relationship between the silo to background and backstage... Tianxia Entertainment completely crushed other film and television companies.

It can be said that as long as summer does not collapse, Tianxia Entertainment's dominant position will not be replaced. Summer still has at least fifty years of life, so during this period, Tianxia Entertainment is destined to dominate the mainland entertainment industry.

The stars of Tianxia Entertainment are also destined to be the most popular stars in the mainland. In this case, those companies are looking for advertising endorsements, and the artists of Tianxia Entertainment can also obtain very high advertising endorsement fees.

It can be said that no matter who is popular, it will benefit the world entertainment and the meat is rotten in the pot. Since this is the case, there is naturally no need for the blessing of those luxury goods.

Therefore, although European and American luxury goods companies have sent olive branches to Xia Tian, ​​Xia Tian ignored them at all and even directly issued a ban requiring its entertainment companies not to cooperate with European and American luxury goods companies, and that their products should not appear in film and television works. Its artists are not allowed to wear European and American luxury goods companies' products when attending public events.

After hearing about these two bans in summer, European and American luxury goods companies learned that their strategy of showing goodwill had expired, so they also took back their olive branches.

Since then, it has become even more difficult for several top international fashion magazines to show the shadow of summer artists, and European and American fashion conferences rarely invite them to watch shows. It can be said that their relationship has returned to a frozen state again.

...

However, although their plan to reconcile failed, they did not want to give up with such a large market and just quit.

They began to use other methods to conduct marketing, such as sending invitations directly, inviting well-known mainland tycoons to Europe to watch shows, such as promoting their own luxury goods through celebrities and scholars.

The rich people in China have just become rich, and their material satisfaction makes their spiritual desires satisfy. The luxury goods in Europe and the United States often have hundreds of years of background, and many of them are wealthy families, wealthy businessmen, even nobles and royal families from various countries.

They sent invitations to these rich people in China, and invited them to go overseas to see clothing shows and gather with international wealthy families, top luxury merchants, world super models, etc. This is an excellent opportunity for these rich people to show their faces, so they are naturally happy to go.

Although some celebrities and scholars in China seem to be hypocritical and serious, they are actually willing to bow their backs for five dou of rice. Not to mention, some celebrities have always admired foreigners and are now appreciated by foreigners. They are naturally humble and spare no effort to help foreigners waving flags and shouting.

For example, they have a strong influence because they are cultured, status and fame. Now they are waving flags and shouting for those luxury goods and promoting luxury life and culture to the public, which naturally attracts many people to follow.

Under their encouragement, many young people have to buy luxury goods for a month without breakfast, or even overdraw their credit cards. This consumption concept is actually very unhealthy.

In European and American countries, the price of luxury goods is much cheaper than that in China and mainland China, but the working class does not often consume such products.

Because they know clearly that one class wears clothing from another class. If it is just a working class, even if it is a brand-name, it cannot be changed. Therefore, in European and American countries, they are not fanatical about luxury goods.

Those celebrities and scholars blindly pursuing the public and advocating advanced consumption and luxurious lifestyles is actually just tying poison to the public's hearts.

After they were possessed by the devil, they would not hesitate to borrow money from usury, take advantage of wealthy people, and become famous brands all over the moonlight clan, and become vanity-filled material girls. If such a woman cannot wake up, the final outcome will be to harm others and themselves.

...

Faced with the infiltration of European and American luxury goods companies into the mainland, Xia Tian did not sit idly by.

On the one hand, he cooperated with the party media to promote the correct consumption concept; on the other hand, he counterattacked European and American luxury goods and expanded the acquisition of luxury brands.

Xia Tian now has only one luxury brand, that is Du Peng. However, when he bought it, Du Peng was already very lonely. It is a luxury brand that is about to be eliminated. After he acquired it, although Du Peng turned losses into profits, his position in the luxury industry has never been high.

On the one hand, it was because summer did not invest heavily in marketing the Du Peng brand, so its golden sign gradually faded; on the other hand, Du Peng's sub-brand Du Peng is the target of summer's key marketing. Because Du Peng is too eye-catching and is a light luxury product, Du Peng's image has also been implicated.

In addition, the suppression of Du Peng by European and American luxury goods companies has also affected Du Peng's image and popularity to a certain extent.

Therefore, although Du Peng is also a luxury product, it has to be said that the sales volume is not too high and the profit is not too high. It is a little different from Hermes, Louis Vuitton, Saint Laurent, and Balenciaga.

But Xia Tian knew that with the growth of the global economy, there will be a large market for luxury goods in the future. Since the Du Peng brand is not very famous enough and it is difficult to gain the largest share in the competition among the heroes, Xia Tian wanted to acquire several more luxury goods brands to facilitate its future business.

In the 1990s, although Midea's economy ushered in a sluggish economy due to the development of the Internet and high-tech, the European economy was still in a state of slow growth all year round.

On the one hand, European countries lack innovation, such as computers, the Internet, satellite communications, etc., have no shadow of Europe. Large Internet sites and computer brands are all in the beauty. In addition, it is in East Asia, especially in the middle. A great man of a generation said that science and technology are the primary productive forces! The lack of scientific and technological innovation has made European economic growth weak.

On the one hand, Europe ushered in major changes in the late 1980s and early 1990s, with Eastern Europe disintegrating, and the reunification of Germany and Europe promoting the process of integration.

These changes are both good and bad. For example, although the unification of the two Germanys has strengthened Germany's strength, the cost of unification is much higher than previous expectations, which also puts Germany on a heavy economic burden. For example, the unity and mutual assistance tax collected by Germany to promote the unification of the two Germanys is still being collected after twenty-seven years of unification of the two Germanys.

In addition, Europe's long-term low inflation rate also makes Europe's real interest rates higher, which is not conducive to economic development.
Chapter completed!