Domestic application software usually adds multiple functions if it wants to make a profit. Novel.

For example, qq not only allows chatting, but also comes with an email, game hall, qq pet, qq wallet, qq show, qq space...

The search input method also comes with news pop-ups, emoticons, and 361 security software comes with game housekeepers, small vaults, etc.

Another more extreme example is Xun, which was originally just a download software. But now it comes with a browser, player, and interactive community...

Some of these additional functions can be convenient for users, while others are just for profit. These additional functions also make the software more bloated, not only occupying more resources, but also seriously affecting the user experience. For example, the news pop-up of the search input method not only occupies memory, but also affects the user's use.

But in foreign countries, this is not possible.

...

On the one hand, foreign technology products have different grades, with very high-quality customized machines for players, and there are also masters who were eliminated twenty or thirty years ago.

Even in European and American countries, with developed technology and high incomes, the upgrade speed of high-tech is not too frequent.

Like the UK, there are still hundreds of thousands of users who watch black and white TV because they can pay less cable TV fees. However, American families still have tens of millions of video recorders in use. Even if DVDs have been released for more than 20 years, even Blu-ray disc machines will be replaced.

Therefore, in order to gain more markets, foreign software often adopts minimalist designs that can meet basic functions. Resource utilization can be minimized as much as possible so that its software can be used by more users.

Therefore, the software design of faebook, snapphat, Amazon, Google, etc. is very simple, and the interface is even a bit rough.

If too many functions are added to Kuaike in summer, the software will be slow to start, the operation is stuttered, and the application experience is not good, then the opponent will be able to take advantage of it. If you launch a more smooth and convenient live chat software, Kuaike will be destined to be counterattacked.

Myspae, the largest social networking website in the United States, lost to Faebook because myspae allows users to modify their own pages and allows users to upload audio and video files. This leads to a large amount of information loading when users access the web page, which takes a long time to open the web page, and the operation is very stuttering.

This has enabled Faebook to steal a large number of customers from myspae with its simple design and smooth operation.

...

On the other hand, the aesthetics of Chinese people are different from those of foreigners.

Foreigners believe that "simplicity is beauty", so Jobs only wore a black turtleneck sweater at a product launch conference. People's aesthetics are relatively backward. Not to mention the generous and bloated school uniforms of primary and secondary school students, they have not changed for decades. Even if they participate in the Olympics, the Chinese delegation is a consistent "egg and tomato".

After all, Chinese people have only had a few years of full meals. The so-called "fruits" know etiquette when they have full granaries, and the same is true for aesthetics. Having an empty stomach talks about aesthetics is simply a castle in the air.

In addition, the development speed of China is too fast, and aesthetics cannot keep up with the changes of the times. Ten years ago, the very popular non-mainstream and Mars writings are now terrible.

However, European and American countries have been doing their best for decades, with economic growth of only 2% and 3%, which is not enough to promote social change. For example, the Second Avenue subway in New York was built for 90 years before it was completed. It is impossible to rebuild the Pacific Railway, so the time for European and American countries seems to have solidified.

Therefore, in European and American countries, the popular clothing from thirty years ago and forty years ago is still fashionable. Because its social changes are not great, it is popular back then and is still popular now.

But the changes have been too great. I don’t dare to wear clothes thirty or forty years ago. For example, the Spring Festival Gala held in the 1980s was definitely the most fashionable clothes at that time, but from the perspective of now, it is still very rustic.

...

Since you cannot add too many functions to the software to achieve profitability, you can only use limited functions to make the software profitable.

For example, when advertising is opened, the advertisement will be displayed on the side. For example, games, free mini games and paid online games can be found in the game hall. Of course, users can choose whether to install or not to install the game hall according to their computer configuration. Of course, installing the game hall, the payment function must naturally be added.

Email, Kuaike Space, etc. are just a button that just adds, and does not occupy too much resources, so it can also be added. After adding these functions, Kuaike will make a profit, and there is basically no problem.

However, these functions cannot be added together. After all, the user's user experience must be guaranteed, so add it slowly, add non-profit functions first, and then add profit functions. After the user gradually adapts, it will be more effective.

...

After the release of Kuaike, he lost a lot of money in the early stages of operation.

Everything like servers, bandwidth, operation and maintenance, R&D, etc. requires money. In the first month, not counting the 2 billion US dollars invested before, the operating expenses alone have reached 60 million US dollars.

Even Xia Tian was a little surprised with such amazing numbers. He didn't expect that this software would be so expensive.

In fact, it was also because of his large stalls, which he immediately spread all over the world. Back then, Faebook, Tengxun and others developed slowly from childhood to adulthood. While developing, raising funds, and expanding, it took several years to gain tens of millions of users.

It is natural to struggle to eat a fat man in one bite.

However, after this financial report was reported by the media, many Internet companies were discouraged, but they did a good thing.

Because Xia Tian has a unique vision in the investment field and there is almost no investment failure, so when he saw him develop instant messaging software, many Internet companies are also preparing to do it.

But seeing Kuaike losing so badly, not counting the previous investment expenses, the operating expenses alone were as high as 60 million US dollars, which is really a big burden.

Moreover, people did not consider how instant messaging software would make profits at that time, so facing such high costs and such rare profits, many Internet companies that originally intended to follow the summer retreated.

It was not until four years later that the number of Kuaike users reached 900 million and the monthly profit exceeded 1.2 billion US dollars, that all companies that gave up on the development of instant messaging software at that time regretted it.

At that time, it was too late for them to launch similar communication software. With its accumulated popularity, number of users and advanced functions, Kuaike fared away from its competitors and became the instant communication software with the largest number of users in the world.
Chapter completed!