After Feng Xiaogang entered the Yanjing TV Art Center, he was mainly responsible for art design at the beginning. He gradually got in touch with filming and learned the shooting skills of film and television dramas.

In 1991, he co-wrote the screenwriter of "Encountering Passion", and initially demonstrated his talent in script creation. In the same year, he and Wang Li, Ma Weidu and others wrote "The Story of the Editorial Department" together, and also filled out the lyrics of the theme song for the TV series.

In 1992, Feng Xiaogang collaborated with Zheng Xiaolong on the movie "The Big Sa Bar" and was nominated for Best Screenwriter at the Golden Rooster Awards. In 1993, Zheng Xiaolong went to the United States to film the first Chinese film "Beijing People in New York", which was filmed overseas, and Feng Xiaogang participated in the directing. This was his first time to receive the director's signature.

In 1994, Feng Xiaogang directed "Love My Love forever", which was his film debut. In 1995, Feng Xiaogang directed the TV series "Love Sorrow".

In 1996, after Feng Xiaogang directed the movie of the same name adapted from Liu Zhenyun's novel "A Rogue Feather", he was recommended by Zhao Baogang to join the mainland branch of Tianxia Entertainment, and directed "Enemy and Father and Son" adapted from Wang Wei's novel "I Am Your Dad".

From the above experience, we can see that Feng Xiaogang is indeed a talent.

He is not like Zhang Yimou, who is a professional; he is not like Chen Kaige, who has a father who is a director. He is basically a three-no-person who is uninformed, experienced, and has no connections. It is actually very difficult for him to get into the film industry.

However, he was able to learn by himself, and with a strong sense of tenacity, he squeezed into the core of the circle from the edge of the circle and became one of the three major directors in mainland China. This is a miracle.

Xia Tian also knew Feng Xiaogang's ability, so he was ready to reuse him.

...

It is worth mentioning that "Enemy and Son" directed by Feng Xiaogang was first favored by Zhang Yimou. However, because Zhang Yimou later wanted to film "Speak Well" and this script was put aside.

Feng Xiaogang joined Tianxia Entertainment. After hearing the news, he knew that the script must be good, otherwise he would not have been attracted by Zhang Yimou, so he tried every means to grab the script.

He was friends with Wang Wei, the original author of "Enemy and Father and Son", and he asked Wang Wei to come forward to help him plead with mercy. In the 1990s, Wang Wei was almost the first gold medal in the mainland literary and entertainment industry.

His novels have extremely high sales, and the "Ruzi Literature" he created was very popular. The film and television dramas adapted from his novels have even had ratings and box office hits.

For example, "The Stubborn Lord", "Half Sea Water and Half Flame", "Reincarnation", "Breathing", "The Story of the Editorial Department", "Enjoy the End"...

Even Tianxia Entertainment dare not offend such a great man easily. So he sold Wang Sheng to the script "Enemy Father and Son" to Feng Xiaogang.

Fortunately, Feng Xiaogang directed it well. After the film came out, it not only had a good reputation, but also had a good box office, which made Feng Xiaogang fire the first shot and gained a foothold in Tianxia Entertainment.

...

The reason why Feng Xiaogang left Yanjing TV Art Center and went to Tianxia Entertainment was actually because good birds chose trees to live in.

Although Yanjing TV Art Center has the highest status in the mainland, the treatment of state-owned units cannot be compared with private enterprises in terms of treatment.

Especially Tianxia Entertainment is a fighter among private enterprises. In terms of strength, scale and treatment, almost no one in China can match it, so it has become a place where talents gather.

The elites in the entertainment industry in China are proud to join Tianxia Entertainment. Whether it is singers, movie stars, comedians, directors, screenwriters, or fingers, costumes, music, props, etc.

Now, Tianxia Entertainment accounts for almost half of the entire Chinese entertainment industry. Records, movies, TV series, sales, box office and ratings are almost the best, which makes Tianxia Entertainment a company that plays an important and has a significant influence in the mainland entertainment industry.

All major TV stations need the support of Tianxia Entertainment, so that they can buy the latest dramas and get good ratings; all kinds of performances also require the support of Tianxia Entertainment, so that there are enough big-name singers and comedians to support them.

All cinemas have to look at the face of Tianxia Entertainment, otherwise, if the movie copy is not assigned, the cinemas will not attract audiences and will have to drink the northwest wind.

Even advertisers should give priority to hiring artists under Tianxia Entertainment when shooting advertisements. Because in the 1990s, mainland TV stations lacked funds and experience, not only did they lag behind in drama production, but their output was also very low.

However, the public has a very strong demand for TV series, so a good drama can often achieve high ratings.

In 1990, "Desire" broadcast by CCTV hit 90% ratings; in 1998, "Water Margin" broadcast by CCTV hit 78% ratings.

And after 10 years, it is very rare for TV series to achieve ratings of more than 5%.

Because the series of Tianxia Entertainment adopts the Hong Kong team and has rich production experience, and the investment is relatively high, the production level is relatively high, so the series produced is very popular.

Which TV station can get better ratings if it can get the TV series produced by Tianxia Entertainment?

Therefore, in order to get the TV series of Tianxia Entertainment as soon as possible, the TV station naturally has to give it more preferential treatment. Tianxia Entertainment has the right to speak. When cooperating with the TV station, Tianxia Entertainment has the right to speak in the advertising spaces before, during and after the series, so naturally, it is preferred to arrange its own artists to shoot advertisements.

Tianxia Entertainment dominates the field of records, movies, TV series, commercial performances, advertising, etc., so it naturally makes a lot of profits. Xia Tian has never been a stingy boss, and he gives him very generous salary.

As the saying goes, people die for money, birds die for food. With such good treatment, it will naturally attract talents to join.

Feng Xiaogang also wanted to make more money, so he switched from Yanjing TV Art Center to Tianxia Entertainment.

...

But Xia Tian knew that the good days of Tianxia Entertainment would not last too long.

In the future, as the economic level of the mainland becomes higher and higher, entertainment consumption becomes larger and larger, and coupled with the gradual relaxation of policies, there will definitely be more and more private capital and overseas capital flowing into the mainland market.

With more competitors, it is impossible for Tianxia Entertainment to win by lie down. It even has to work hard to ensure that it is not surpassed.

There are roughly three directions of efforts: one is the cultivation of talents; the second is the research and development of technology; and the third is the construction of a platform.

In the future, with the influx of hot money and the increase in competitors, the battle for talent will definitely begin. Famous artists, directors, and screenwriters will be poached, and their value will increase.
Chapter completed!