Whether a music software is popular or not can affect many factors. Novels.

For example, if the music library is not complete, whether there are any latest songs, whether the sound quality is good enough, whether the operation is not easy, whether the interface is beautiful... they may affect the popularity of music software.

Among them, the influence of the music library is basically the greatest. The so-called rice raises hundreds of people, and each carrots and cabbage has its own preferences. In terms of listening to music, no two people are exactly the same, let alone tens of millions or even hundreds of millions of netizens.

Therefore, in order to attract users, music software must try to enrich its music library. In addition to old classic songs, it is more important to follow the trend. Only by having the latest and most complete pop songs can it attract the most users.

In fact, although old classic songs are good, they are not as good as new songs in terms of click-through rate and topicality. In line with the saying, clothing is worse than new, and people are worse than old.

If you don’t believe it, look at the rankings. The latest songs are among the top. Even if Michael Jackson, Elvis, The Beatles, Xu Guanjie, May Yeon-fang, Zhang Guorong, and Li Zongsheng’s songs are classic, it is extremely difficult to return to the rankings.

So even if Xia Tian has the copyright of tens of millions of songs under the three records of Colombia, Universal and World Records, it is not enough.

In addition, several large record companies such as EMI, Polygon, Bertelsmann, Warner, and many small record companies, independent musicians, etc., have barely laid a foundation.

Even so, we still have to continue to acquire music copyrights and get newcomers, various competitions, various talent shows, various movies, and new songs in series, so that we can always ensure that Yueyin Internet Media has the latest and most complete music library and always maintains its attractiveness to users.

But this is very difficult to do.

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This is because although the Internet is developing very rapidly now, old-fashioned industries like record companies do not embrace the Internet in a timely manner.

Many record companies are very disgusted with putting music online. One is afraid of being stolen, and the other is afraid of impacting physical record sales. In fact, the launch of online music will indeed seriously impact physical record sales.

Because most people only have a hobby to listen to music and have not risen to the level of hobbies. They actually don’t pay attention to listening to music. They can also use a tape recorder to listen to music, mp3 to listen to music, and listen to music on mobile phones. There is no requirement to have D sound quality, and they can also use thousands of headphones to enjoy it.

So when they have online music, they will naturally not buy records, which will have a huge impact on record company revenue.

Because of twelve songs on a record, the record company can sell for $9.9. But netizens can listen to songs for a month by spending $9.9 to become a member of the online music software VIP. If you listen to three hours a day, you can still listen to 1,500 songs.

The difference between twelve songs and 1,500 songs is more than one hundred times. It is cost-effective for users, but for record companies, it is not cost-effective.

Therefore, as long as the record company knows how to settle the accounts, it will not agree to bring the records online.

In fact, in previous lives, record companies also rejected the Internet for a time.

In 1998, Sean Fanning founded the music sharing website Napster, which used p2p technology to share the records you purchased.

At its peak, napster had as many as 80 million users, making the young Sean Fanning a well-known entrepreneur.

But the success of napster is a nightmare for record companies, because people share the records they purchased for free, and all napster users can download the music for free, which caused the record company's revenue to plummet, losing $6 billion in two years. So they eventually sued napster to Fating and asked it to remove unauthorized thief music.

Once napster deletes these music, the website will basically be useless because almost all the music stored on it is Thomasaka.

So at that time, Sean Fanning hoped to reconcile with the record companies and requested to obtain their authentic music authorization. In this way, napster can continue to survive. More than 80 million users can also create value for these record companies.

But in the end, the record company rejected Sean Fanning's request and refused to authorize genuine music to him. This move caused the popular napster website to decline instantly, and the number of visits plummeted by 65%. The website was eventually sold and acquired by Bertelsmann Records.

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Although the record company won the lawsuit and defeated the napster. But one napster fell down and hundreds of napsters stood up again.

The Tuozaka did not stop because of this, but instead became more and more intense.

Because the Internet stolen slaughter is too rampant and cannot be prevented, it caused record companies to lose tens of billions of dollars each year, which forced them to cooperate with digital music media to provide genuine authorization.

In fact, although European and American countries attach great importance to copyright protection, there are often news that one person has been prosecuted for making huge compensation by throwing music and video discs.

But to be honest, in European and American countries, Pirate Bay is still constantly banned. For example, the famous Pirate Bay has been repeatedly sealed and built, and has been strong for eleven years.

In the first half of the year, the United States downloaded nearly 100 million songs through the Tuozhang website in the first half of the year. The UK is 40 million, Italy is 30 million, Canada is 20 million, and Patco is 12 million...

It can be seen that the thief is also very common in European and American countries. Therefore, the record company has no choice. It either chooses genuine authorization and makes some money at least. Or it is rejecting the Internet and waiting to be defeated by the thief.

In the end, these record companies chose to compromise and chose to cooperate with genuine music service providers, and finally developed to the point where celebrities didn’t even release records and directly released digital albums.

But now, the Internet has just been around for a few years, and although Tuozhang Music exists, the harm is not obvious.

In other words, these record companies have not been hurt by the thief, nor have they been forced to the point of not authorizing genuine music, and they have reached the point of survival.

Therefore, it is very difficult to let them cooperate with Yueyin online media now. Even if they spend all their time in summer, it is probably difficult to convince these people.

Without the cooperation of these people, Yueyin Online Media's music library will be missing a large part. This is a big trouble.

Fortunately, Yueyin Online Media can't get it, and other music websites can't get it either. So, at present, the shortage of music libraries is not a big shortcoming.

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In addition to record companies, some musicians also object to their music being uploaded online for free to listen to.

For example, Taylor Swift protested with Apple, protesting its three-month free trial business strategy, requiring Apple to pay for it, and in the end, Apple was forced to compromise because of Taylor Swift's global popularity.

This is still the case that Internet music has become a major trend, and such conflicts can break out between singers and music service providers.

Now that Internet music has just begun, many musicians do not understand this trend, and their resistance is naturally more serious.
Chapter completed!