After talking about the future development strategies of Tianxia Technology and Tianxia Home Appliances, Xia Tian discussed sales with the Wang brothers.

Tianxia Technology is now setting up stores across the country and even around the world to sell computers, accessories, USB flash drives, MP3 and other products produced by Tianxia Technology. Tianxia home appliances are mainly sold by dealers. The two channels are separated.

The reason for this is that Tianxia Technology focuses on high-tech products, such as desktop computers, laptops, servers, computer accessories, etc. These products face relatively high-end customers. The color TVs, refrigerators, washing machines, etc. produced by Tianxia Home Appliances are aimed at the general public.

Therefore, if it is placed together to sell, it will feel like selling luxury in the vegetable market. Although high-end customers are not willing to huddle with the general public, they will buy computers in the world's specialty stores. General public will stay away from specialty stores that often sell over 10,000 yuan and are not very down-to-earth.

Therefore, although the products of the same company are difficult to sell together.

However, in the future, Xia Tian hopes to make some changes so that the products of Tianxia Technology and Tianxia home appliances can be sold together.

Because in this way, it is easy to enhance the brand status of Tianxia Home Appliances and thus improve its brand bargaining power. In addition, it can also increase the revenue of stores and achieve profits as soon as possible.

You should know that laying a store is a very expensive thing. Rent, decoration, employees, water and electricity, warehousing, logistics, etc., all costs money. Even large companies like Tianxia Technology are very cautious when opening stores, and they can't just open them.

To put the products of Tianxia Home Appliances with the products of Tianxia Technology, the first thing to do is to solve is that the products of Tianxia Home Appliances must be of high quality. Otherwise, it would be embarrassing to put them together with Tianxia Technology's high-tech products.

Xiaomi did this very well.

Although Xiaomi started out by selling mobile phones, it later introduced multiple production lines and added many varieties. For example, Xiaomi TV, Xiaomi laptop, Xiaomi plug-in, Xiaomi water purifier, Xiaomi air conditioner, and even sold balance bikes, bicycles, rice cookers, etc.

However, when these products are placed together, they do not appear messy or discord, because the design process of these products is very sophisticated.

Whether it is air conditioners, rice cookers, water purifiers, or even balance bikes, bicycles, etc., the design is very beautiful. Therefore, small appliances worth tens of yuan are not cheap when placed with laptops worth thousands of yuan.

This is exactly what Tianxia home appliances need to overcome.

...

"The design arts and esthetics are still too rough and lack aesthetics." Xia Tian advised the Wang brothers, "If you want to ask an expert to design the process, if it doesn't work, please hire someone from abroad and you must improve the design technology of home appliances."

The appliances he arranged at home were not produced by Tianxia home appliances, because to be honest, it is really a bit far behind the top-notch foreign products.

Due to the fierce competition, foreign countries started to stand out in order to stand out very early on. A glass bottle that is as small as a delicious and slim has been carefully designed in appearance. Even if customers don’t look at the delicious and slim signs, they can recognize that it is delicious and slim just by looking at the bottle.

The reason why Apple's products are popular among consumers is that their outstanding appearance is a very selling point. For example, the all-metal shell of an Apple phone requires thirty precise processing processes, and the precision is calculated by one thousandth of a micron.

This makes Apple's processing technology very difficult and discourages many processing manufacturers. However, Apple has won the favor of users because of the high-tech feel brought by this all-metal shell, making its mobile phones a big sale, and other mobile phone manufacturers follow suit.

Good technology can improve the grade of products, stimulate users' enthusiasm for purchasing, bring great brand premium capabilities, and bring greater profits to the company.

In the future, whether it is Tianxia Technology or Tianxia Home Appliances, the competition will be increasingly greater.

For computers, mobile phones, mmcd players, color TVs, refrigerators, washing machines, small appliances, etc., more and more manufacturers will be involved in the future.

Just like in the previous life, at the beginning, there were only a few manufacturers that could make mobile phones. But later, any workshop in Shenzhen could assemble mobile phones.

At the beginning, there were not many TV factories across the country that could produce TVs. But now, there are too many OEM factories. Many white-brand color TVs are priced at only a few hundred yuan.

In the face of competition, many companies adopt a strategy of lowering prices and selling, using their capital to suppress others and avoiding competitors. For example, Coca-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-Ke-K

Their carbonated beverage production scale is large, which allows them to effectively reduce costs and keep the price of Coke at a low price position all year round.

If other beverage vendors want to produce carbonated beverages like them, it will be difficult to compete with them in terms of price. Therefore, in the past century, they have not encountered a strong competitor.

However, price reduction and promotion, hurting people with their own prices is a way to hurt the enemy by 1,000 and 800. Many companies have failed to squeeze out their competitors due to improper operations, but instead have ruined themselves.

For example, shared bicycles that were burned by burning money, several companies burned money and launched promotional strategies such as free trial riding and no deposit trial riding, hoping to monopolize the entire market. But as a result, several companies collapsed until the end.

Therefore, this approach is not very safe.

...

Another way is to improve product technology, improve product technology, and improve product quality. Make sure that no one has, and no one has, one has, one has, one has, one has, one has!

In this way, even in the face of fierce competition, you can guarantee your own market.

Just like Apple mobile phones, although there are many competitors, every mobile phone manufacturer wants to take its place. However, over the years, no company has been able to succeed. This is due to Apple's always good technology, technology and reputation.

Xia Tian hopes that the products of Tianxia Technology and Tianxia home appliances can also learn from Apple and work hard in technical research and development, design and technology.

In this way, Tianxia Technology and Tianxia Home Appliances will have enough energy when facing competition in the future. Because technology design actually requires accumulation of experience and cannot be achieved overnight.

After hearing what Xia Tian said, the Wang brothers nodded.
Chapter completed!