The real estate properties of Tianxia Real Estate were originally rented but not sold.

The reason for this is that Xia Tian wants to use this method to suppress Hong Kong's real estate prices so that people will not be burdened by high housing prices, but will have more energy to do other things they like to do.

Although long-term rental apartments are more investment in real estate development and have a longer return time, it is not cost-effective to consider commercial interests.

But Xia Tian insisted on doing it. He had tasted the pain of high housing prices, so he didn't want others to suffer the same sin.

His doing so also caused the stock price of Tianxia Real Estate to not rise. After all, although the income of long-term rental apartments is stable, they are obviously not as fast as selling houses. This makes Tianxia Real Estate's financial report, compared with other real estate companies, have always been unfavorable.

Many people are ignorant. They will not consider the value of the property they hold in Tianxia Real Estate. They only see that Tianxia Real Estate's annual revenue is not as good as other real estate companies, so they are unwilling to buy its stocks, so that the stock price of Tianxia Real Estate has been hovering in its position for a long time.

Of course, making long-term rental apartments is not a waste of money in summer. Through the incentives of long-term rental apartments, Tianxia Group has won over a large number of outstanding employees.

Because Hong Kong's housing prices are expensive, a house of 40 or 50 square meters costs at least 3 or 4 million Hong Kong dollars, which is not affordable for everyone. Especially houses in good locations are more expensive, not even more affordable for ordinary people.

The long-term rental apartments of Tianxia Real Estate are cheap, have a large space and have a superior location. They give priority to the target group of people who rent it out and are excellent employees of the group. If you are selected, you can rent these apartments first. This is much more cost-effective than renting a house outside or even buying a house.

Therefore, the employees of Tianxia Group are much harder than those of other companies and strive to perform. Over time, they have created a lot of wealth for summer.

Moreover, many young and outstanding talents also have priority for Tianxia Group when they are employed because Tianxia Group has welfare housing. This also makes the company's attractiveness to talents far greater than other similar companies in Hong Kong.

In fact, summer is not the only one who does this.

Since the 1960s, Shaw Yifu has built employee dormitories at Shaw Cinema, allowing employees to live in the cinema for easy management.

In his previous life, in order to retain talents, high-tech companies in Silicon Valley also spent high prices to build houses around Silicon Valley to provide dormitories for employees. Because the housing prices in Silicon Valley are too expensive. Even coders with annual income of more than 200,000 US dollars are difficult to rent a house in Silicon Valley and can only be forced to be an ant tribe. This also makes many coders have to leave Silicon Valley for their own happiness.

In order to retain these coders and make them all work, high-tech companies in Silicon Valley have to help them build apartments and solve their accommodation problems. For example, Google, Facebook, LinkedIn, etc. have successively invested huge sums of money to help their employees build apartments.

However, it is rare to invest nearly 15 billion Hong Kong dollars in summer to build such a large long-term rental apartment.

...

Now, Xia Tian is preparing to change his previous ideas and intends to sell the house of Tianxia Real Estate.

Tenants of long-term rental apartments can give priority to subscribe to the apartment they live in. If they don’t have the money to subscribe, they can consider taking out a loan.

Generally speaking, because Tianxia Group has a good salary, if it is not a big deal, there is still no big problem in providing a building. If you don’t even have enough loans, you can only move out of the long-term rental apartment after the lease contract expires.

Tianxia Real Estate signs a lease agreement with tenants every year. This is to formulate rents in order to adapt to market changes.

Because the apartments of Tianxia Real Estate are cheaper than houses outside, they are already at a disadvantage. If they rise outside but Tianxia Real Estate does not rise, then they will suffer a great loss. After all, although Xia Tian is kind-hearted, he is not a selfless saint.

The reason why he changed his mind was mainly to prevent British consortiums from making money in Hong Kong.

After the British consortium speculated on Hong Kong real estate, it sold the real estate in its hands and then took money and left before taking over Hong Kong. After the mainland took over Hong Kong, they broke the Hong Kong real estate bubble, thus causing the Hong Kong economy to fall into recession.

In their previous life, they did this once, which caused Hong Kong real estate prices to return to their previous levels until eight years later, in 2005.

And hundreds of thousands of people became negative assets overnight. Their houses depreciated severely, far below their loan amount, but they still had to repay the loan amount according to the original loan amount.

Otherwise, the bank would take back their houses and auction their houses. If the amount of money they received was not enough to repay the loan, they would continue to pay back the bank's money. In this way, not only did they buy hard and lost the houses, but they also owed the bank a large amount of money. This caused the number of self-destructive people in Hong Kong to surge at that time, and thousands of people embarked on the road of no return.

In summer, all the houses of Tianxia Real Estate have been sold out, with a total of about 150,000 units, and the number of houses sold in Hong Kong every month is only more than 5,000 units.

In summer, 150,000 houses will be launched in one go, and it is nearly 20% cheaper than the market value. In this way, housing prices in Hong Kong will inevitably drop. At that time, it will not be so easy for the British consortium to take the money and leave.

...

Before launching this plan, Xia Tian was a little nervous.

He had promised the company's employees that the company's long-term rental apartment would be provided to them for a long time. But now it is for sale, which is likely to be bad news for them. After all, anyone who has the best time to rent a good house will not want to be driven out by the landlord.

So he now consulted the employees' opinions on a small scale within the company.

To his surprise, the staff were very welcome to the summer plan.

In fact, for employees, if they can buy a house, no one is willing to rent a house.

At present, the housing market in Hong Kong is so hot. If you don’t buy it, the chance of buying a house in the future will be very slim. Because the housing prices in the future will grow and become more expensive, and you can’t afford it now and even more so in the future.

Moreover, they knew in their hearts that they are employees of Tianxia Group now and could rent such a good house. But if they get old in the future, or they make mistakes and are fired by the company, or Tianxia Group suddenly goes bankrupt... these apartments will be taken away by someone.

If you buy it now, the house will be theirs. Even if anything happens in the future, the house will not be taken away, and they don’t have to worry about having nowhere to stay.

Especially the price of houses in Tianxia Real Estate is nearly 20% higher than that of the outside world. In this way, they can pay at least hundreds of thousands of Hong Kong dollars less. If they don’t seize such a good opportunity, they will be really fools.

So the staff welcomed the summer plan.

Since that's the case, Xia Tian no longer hesitated and immediately launched a subscription plan.
Chapter completed!