Do business with Michael Jackson in the summer.

After the contract was signed, Tianxia Group cooperated with Michael to launch the "Jacson-you" brand. Its products include beverages, food, and clothing series.

In terms of beverages, functional drinks are the main ones. However, unlike Hongniu’s energy drinks, your Jackson launches nutrient-type functional drinks.

The vitamins and minerals needed by the human body are added to the beverage, which have the same effects as health products, which can strengthen the body, resist fatigue, and increase immunity. Of course, this is just a slogan. In fact, whether it is really effective is still worth discussing.

In terms of food, snacks are mainly snacks, and the main products are corn flakes and licorice. These two snacks are also one of the favorite snacks for Americans and have very high sales.

Like Pepsi's Doritos cornflakes, sales of up to $1.5 billion per year. Doritos licorice is known as the American spicy strips, and people can often be seen chewing it.

These two snacks are popular and are very convenient to make and process, and have relatively small investment. You are planning to use these two products to open the way in the summer. If they are really popular, you can also release other snacks in the future, such as biscuits, nuts, candies, yogurt, ice cream, etc.

In terms of clothing, it mainly focuses on mass ready-to-wear such as jackets, T-shirts, denim clothes, and is aimed at the common people, especially teenagers between the ages of fifteen and thirty.

After all, Michael Jackson has the most crowds, these ordinary young people. They can't afford clothes that are too expensive.

In summer, this brand is positioned as slightly lower than the light luxury DuPont and higher than Taobao street stalls. Its status is roughly similar to Semir in the mainland. It is pure, not expensive or too cheap, but it is finally a brand of goods, and it won’t be embarrassing to wear it.

...

"Your Jackson" was jointly invested by Tianxia Group and Michael. Among them, Tianxia Group invested $50 million to build factories, purchase raw materials, lay channels, etc. Michael Jackson contributed his name, but he didn't pay a penny and got half of his share in vain.

The contract stipulates that your Jackson has the portrait rights, name rights of "Michael Jackson" within five years and can authorize the development of your Jackson series products.

Five years later, another round of authorization negotiations will be held, and your Jackson has priority.

The contract also stipulates that during the cooperation period, Michael Jackson is obliged to promote his products, and the total number of times shall not be less than ten times.

Moreover, the contract stipulates that within five years, Michael Jackson needs to keep himself clean and no more scandals like the "Pediatric Cases". Otherwise, the company's losses will be compensated.

...

Columbia Records also collaborated with Michael Jackson to launch the Jackson label, which is specifically responsible for discovering new singers.

Michael will personally participate in the operation of the new record company, while Columbia Records provides production resources and distribution channels for the Jackson label.

Michael has a high status in the global music scene, and countless celebrities are his fans. Even the famous hip-hop godfather Jay-z is a little fan of Michael.

With his appeal in the music industry alone, once the recruiting flag is erected, there will definitely be a large number of people willing to surrender and cooperate with him.

Michael is a genius in music, and his music creation and appreciation level are top-notch. In addition, his dancing ability is the best in the world. With his professional level, he can definitely discover many good seedlings from it.

In addition, Columbia Records also cooperates with Michael Jackson's Atv Music Copyright Company, which owns works by well-known singers such as Elvis and the Beatles, which are priceless.

You should know that after Elvis died, the sales of records were still as high as one million, which was better than many living singers. Moreover, radio broadcasts, TV broadcasts, games, movies, and series quotes of these songs also require copyright fees. Therefore, Atv's annual revenue can exceed tens of millions of dollars, which is Michael's most eye-catching investment.

Columbia Records can earn more than 100 million US dollars in revenue every year by cooperating with Atv, which is definitely a business that can make sure to make money.

...

In addition to cooperating with the company, Universal Studios in Summer also took over Michael’s Dream Manor.

Michael followed Xia Tian's advice and moved out of Dream Manor, moved to the manor in Beverly Hills, and lived next to Xia Tian.

Dream Manor was changed into an amusement park in summer. After a month of rest, it officially sold tickets to the public.

All the furnishings in the manor remain basically the same. Fans can see every bit of Michael's life, and if they can afford to pay, they can stay in the room for one night. Even if they can't afford to pay for the accommodation, they can enjoy a meal that Michael Jackson often eats.

In addition, the manor also sells some peripheral products related to Michael. In order to avoid being criticized for being too serious in commercialization, it only provides albums, records, video tapes, stage clothing replicas, etc. In the future, after the public gets used to it, new varieties will be considered.

...

In addition to cooperating in business, with the mediation of Xia Tian, ​​several influential American media outlets stopped attacking Michael.

Although summer is like Michael, it is also discriminated against in the United States. However, these discriminations mainly come from the bottom, and people from the upper class are still very welcome to summer.

Because there is a saying that goes, saying that he is chanting ideology and his heart is full of business. In the United States, no matter the Democratic Party or the Republican Party, it has not taken less money from Xia Tian. For example, the Bushi family, the Clinton family, etc., it has been supported by the money of Xia Tian brothers and sisters for a long time. They are generous financial supporters like him, and they dare not offend them if they refuse to offend them.

Therefore, it also has a certain influence in the upper class of the United States in summer, and it is relatively easy to help Michael handle several media outlets.

In addition to dealing with the big media, several small and medium-sized media were selected as "chicken" to kill chickens to scare the monkeys, and Michael directly sued Fating and asked them to stop malicious attacks on him.

The common points of these media outlets are that their background is shallow background, stable evidence, weak strength, and one is accurate. Through such a killing to warn the monkey, if someone wants to attack Michael again and want to wrongly accuse him, he must first think about whether he can pay the compensation.

In addition, Xia Tian also arranged for Michael to appear on several talk show programs of CBS and Snow Media to let him tell his secrets.

For example, the reason why it turns white is not because he deliberately bleached it, but because he suffers from vitiligo; for example, the reason why he is with his children is because he has been abused since childhood, etc.

Michael had never revealed these secrets before, which triggered many associations from the outside world. Now after listening to his story, everyone realized that they had blamed the wrong person.

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Chapter completed!