Under the authorization of summer, the promotional funds of "The Disguised Wizard" reached 8 million US dollars, which is equivalent to the publicity level of the special A-level masterpieces, such as "Terminator 2", "The True Lies", etc.

The summer's "Seven Deadly Sins" publicity budget is only $6 million.

Coupled with the cooperation of CBS and Snow Media, the effect of eight million US dollars in publicity funds achieved, other companies spent 12 million US dollars to achieve.

This is also the benefit of large groups and multimedia.

Such high publicity funds and such strong publicity channels have made the movie "The Disguised Wizard" quickly famous in the United States and became one of the most popular movies during the holiday and summer.

The scale of the release of this movie by Tianxia Production is also very large, with 3,600 theaters and nearly 10,000 screens screening the movie at the same time.

This is also the treatment of a special A-level masterpiece. For example, "The End of the Road" and "Mulholland Road" released before the summer are not that large in the release scale.

"Mr. Xia, we are really willing to do our best this time. I hope this movie will not be popular with everyone." Jerry Brookheimer said to Xia Tian.

The production cost of "The Disguised Wizard" is 15 million US dollars, which is just an investment in general commercial films and is not considered a blockbuster. However, its promotion and distribution occupy a lot of resources.

In order to release this movie and win more theaters for it, Tianxia Productions has removed many movies that currently have box office potential.

If these losses are also included, the cost of "The Disguised Wizard" may be as high as 35 million US dollars. It is equivalent to the level of a special A-level masterpiece.

So Brookheimer was a little worried, afraid that the movie would not be able to recover the cost.

"Don't worry, as long as we do everything we can do, it doesn't matter if the box office fails." Xia Tian smiled.

He has calculated that as long as the United States can recover 20 million US dollars in box office, the movie will not lose money. Because Zhou Xingchi's box office appeal in East Asia is very terrifying, he can recover 15 million US dollars in Hong Kong, Taiwan and Southeast Asia alone.

With videotapes, video disc rentals, TV copyright fees, etc., the chances of this movie recovering costs are still very high.

This is the benefit of large groups and multiple platforms. Even if there is a failure, you can find compensation from other platforms.

If this movie becomes popular, it will not only make a big profit in summer, but more importantly, it will make Zhou Xingchi famous and make him another Chinese movie star who has successfully entered Hollywood.

So no matter how you calculate it, the probability of losing in summer is relatively small.

Unless Zhou Xingchi really has no market in the United States and cannot even attract a box office of 20 million US dollars, then summer will completely give up.

...

On June 28, "The Disguised Wizard" was officially released in North American theaters.

Because of the previous large-scale publicity, the movie became a world-renowned. In addition, as many as 3,500 theaters and nearly 10,000 screens released, the box office of "The Disguised" reached 35 million US dollars on the first day, which made Xia Tian breathe a sigh of relief.

The box office of 35 million US dollars has reached his minimum expectations. At least, it is impossible for "The Disguised Wizard" to lose money.

Next, we will look at Zhou Xingchi's fate and see if he has the chance to become popular in the United States.

...

Xia Tian didn't pay much attention to the release of "The Disguised Wizard" next, because another big thing happened to the company.

After a year and a half of hard development, Tianxia Technology finally successfully produced a prototype mobile phone, the company's internal code name "Apocalypse".

Apocalypse uses a mobile chip designed by Arm and manufactured by TSMC. Compared with the chips used by computers, it consumes less power, but its computing efficiency can still be maintained at a high level.

It is estimated that the computing speed per second reaches 75 megabytes, which is equivalent to the Pentium chip level launched by Intel two years ago. Such powerful computing power also gives the Apocalypse mobile phone powerful functions. For example, it can run relatively complex software programs, and it can also complete more precise computing.

In addition to the core chip, Apocalypse also uses a communication baseband provided by Huawei, so that it can be linked to the communication network. At present, Apocalypse mobile phones only support the GSM communication standards formulated by Europe, and will consider launching mobile phones that support the CDMA network in the future.

For mobile phones, the communication baseband is equivalent to the integrated "cat" on the computer. Without it, the mobile phone cannot connect to the Internet, so it is the most important part of the mobile phone.

The requirements for communication baseband are very high because it must always maintain communication with the communication network and cannot be disconnected from time to time. Therefore, it must have sufficient compatibility, and the difficulty of design, research, development and production is quite high.

Fortunately, global mobile communications have just started for a few years, and it is still time to catch up. If you wait for another twenty years, no one will be a rival to Qualcomm.

Xia Tian originally wanted to cooperate with ZTE to produce basebands. Because ZTE is one of the largest communication equipment manufacturers in the mainland, it has many patents and technology accumulation in communications. Unfortunately, ZTE's boss refused to delegate power, so Tianxia Technology had to cooperate with Huawei.

Although Huawei's development in the 1990s was not as good as ZTE, it also made achievements in the field of communication equipment. In addition, many domestic communication equipment are manufactured by Huawei, so the baseband it launched is still very compatible.

...

In addition, Apocalypse has also equipped it with a three-point five-inch touch screen with a resolution of 480x320 and 260,000 colors. In this way, users can use virtual keys to type through the stylus, or enter in handwriting mode.

However, it is currently only supported for handwriting input of Chinese characters and English letters. As for Latin, Russian, German, Japanese, Korean, Arabic, etc., it is not yet supported.

In terms of hardware, Tianqi is also equipped with 16 megabytes of memory, which can be installed in some small programs; Tai Chi interconnection chips can be connected with other devices; 800 mA lithium battery is enough for two days to standby. If used heavily, it can also be used for six hours; a 3.5mm headphone jack, which is compatible with most headphones on the market, etc.

As for software, Apocalypse has built-in a redesigned and streamlined genius mobile operating system. Compared with the version used on desktops, the mobile instruction set is streamlined, which allows it to simplify many operations to save energy and reduce consumption.

However, its main functions are still preserved, allowing Apocalypse to complete many operations, such as editing files, data calculations, surfing the Internet, sending and receiving emails, etc.

It can be said that the current Apocalypse mobile phone has the feeling of a smartphone in the past. Compared with the current stupid and thick big brother, it can be called a black technology in the 1990s.

However, for this reason, its cost is as high as 1,500 US dollars, which is not affordable for everyone.

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Chapter completed!