2478 [Harry Potter and the Chamber of Secrets]
The merger of Columbia Records and MCA Records has caused a sensation in the American music scene.
Because both record companies are large record companies, they are not only strong and have many singers, but also have first-class ability to produce and distribute records worldwide.
Now that the merger of the two record companies has become the largest record company in the United States and even the world, this is a big threat to other record companies.
But because Columbia Records and MCA Records are both sole proprietored by Xia Tian, and the merger does not violate the law, so if he wants to merge, those people have no right to stop him, and all they can do is to sing the opposite tune.
Driven by interests, many people jumped out.
Some questioned that after the merger of the two record companies, the proportion in the American music scene was too large, which was not conducive to the healthy development of the record industry; some questioned that when the two record companies merged, the interests of many singers and songwriters were damaged, and they asked the government and trade unions to intervene to ensure the interests of all parties.
Some people really couldn't find a suitable excuse and took out the racial issue, questioning that Xia Tian, as a foreigner, monopolized the American music scene, was something that was really intolerable, and asked American consumers to refuse to buy albums released by Columbia Records and MCA Records.
Some people jumped out to make trouble, while others hid in the dark and fanned the wind.
Several American media reported this matter, and deliberately put opposition opinions in a prominent position, while support opinions were hidden in the corner. The banner of "neutrality" was on the surface, but in fact, those little thoughts could not be hidden from smart people.
The American people are not all smart, but in fact there are many stupid people.
Up to now, many people are not very familiar with history and geography, and don’t know where North Korea is. They think that the Chinese still have braids, and a considerable number of people even think that the earth is flat.
Therefore, when they saw these reports, many people were bewitched, moved, and became cannon fodder.
For example, some fans smashed the albums they bought by Columbia Records and MCA Records; for example, some fans burned the singer posters and peripheral products they bought...
However, because in 1995, the Internet was still a rare thing, and these strange things were limited to one corner and did not expand widely, so they did not cause large-scale imitation.
If it was the Internet era, this kind of thing would likely attract many imitators. Just like the ice bucket challenge back then, one pass, two pass, two pass, four pass, the whole world is pouring ice water on its head.
...
Although facing so many oppositions, open and hidden arrows, and some of the people who deceived the masses, Xia Tian was not afraid.
He regards the merger of Columbia Records and MCA Records as an excellent opportunity to "train troops".
In order to complete the company's integration, Xiatian specially formed a team to handle various tasks such as Falu, Public Relations, Funds, Accounts, and Employees.
This team will also be responsible for the merger of three film companies, Columbia Pictures, Tianxia Production and Universal Pictures, in the future.
A merger case like this was never seen in Hollywood before. Even the most outstanding management team would feel complicated and difficult to take care of when facing this integration task.
So Xia Tian treated the merger of the two record companies as a preview of this team, so that they could practice their skills first. In this way, when they integrate the three film companies in the future, they would know what to do when they encounter problems.
...
Just as the team started to execute the merger of Columbia Records and MCA Records, Xia Tian did another thing, that is, to take out the outline of "Harry Potter and the Room of Secret" and hand it over to the writers group.
When "Harry Potter and the Sorcerer's Stone" was released last year, it sold five million copies because of his hard promotion, and three million copies sold in the United States alone. It can be said that it is a very good result.
And not only children like this book, but many adults also like this book. They think this book has opened up a magical world full of fantasy and fun, which is very magical, so they love it so much.
It is also because the book "Harry Potter and the Sorcerer's Stone" became popular that game companies and toy companies came to the door, hoping to obtain the authorization of Harry Potter to produce Harry Potter-themed peripheral products, such as magic wands, flying brooms, Quidditch balls, Harry Potter card games, etc.
To be honest, authorizing these companies to release peripherals is a good thing for the IP "Harry Potter". Launching peripherals can not only make money, but also attract more fans.
For example, "Dungeons and Dragons" was originally just a tabletop game setting, but later it continued to launch peripheral products, such as electronic games, card games, character toys, movies, etc., making "Dungeons and Dragons" gradually become a popular tabletop game that a small number of people have become a popular game IP that is popular all over the world.
However, after Xia Tian considered it, he still refused the requests from these companies.
Because he felt that only one of the Harry Potter series was released, the entire magic world was not clear yet. If you are developing IP now, you would be a bit too hasty.
You should know that IP development may not only add luster to the original IP, but also destroy the original IP.
For example, film and television dramas adapted from the "Ghost Blows Out the Light" series, such as "The Dragon Search", may arouse the audience's interest and allow people who have never been exposed to it to buy and read it.
But if it is a work like "Nine XX Tower", it would be nice for the audience to not scold me after watching it, and they would definitely have no intention of buying it.
If summer is greedy for a moment, they will authorize Harry Potter to let those game companies and toy companies produce a batch of peripheral products. If their products are developed randomly, it will affect the value of the IP "Harry Potter".
This loss is something summer is unwilling to bear. So so far, "Harry Potter" has only launched comic books and animations of the same name by Marvel Comics and Hannah Barbara Animation Company, and also tried to launch some peripherals by Toys Company.
Because these are all their own companies and have controllable quality, at present, the maintenance of the IP "Harry Potter" is still good. The cartoon "Harry Potter" has attracted millions of viewers and is considered an animation with very good ratings.
However, because the cartoon is based on the story line, the story line is about to be completed. If there is no new story, you can either have to pause or make it up by yourself.
Chapter completed!