Just as Sony Philips and Toshiba Warner competed for the next generation of storage formats, the summer received an invitation from the Cannes Film Festival.

Last year, when he was filming the movie "The Seven Deadly Sins", major film festivals around the world were already looking forward to it.

The world-class director Xia Tian, ​​who has been dormant for three years, will be curious and want to have a sneak peek. Therefore, it can attract many movie fans, media, many eyeballs, and many attention.

This is very important for every film festival, so since the film started filming, many film festivals have already started to say hello and make connections. I hope to attend their film festivals in the summer and put their new works in their film festivals.

It also gave very generous conditions, such as the movie will be screened at the opening ceremony, the highest awards will be booked in advance, etc. It can be said that as long as this movie is willing to participate in the exhibition, the awards will be obtained.

However, although the conditions for each film exhibition are very good, after careful consideration in summer, he decided to choose the Cannes Film Festival.

As the saying goes, it is better to be a good student than to be a good student.

The same is true for making friends. It is versatile and extensive intimacy, which is certainly a good thing. But it is easy to make friends with wine and meat. You can eat, drink and have fun together, but once something happens, you will run away. In comparison, even if you only make one close friend, it is better than making a group of dog friends.

Summer has already had a deep connection in Cannes. He has participated in the Cannes Film Festival many times, established good relationships with the organizers of the film festival, and received good treatment.

The summer exhibition brought a lot of attention to the Cannes Film Festival, and the Cannes Film Festival also helped him gain fame in the European and even the world's film industry. It can be said that the two of them have a mutual achievement.

Continuing to deepen cooperation is a good thing for both.

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On the one hand, summer's status and power in the world film industry have risen year by year.

The two major Hollywood film companies are now under his control, and the Hong Kong film industry is also under his control. It can be said that it is not an exaggeration to say that Xia Tian is the most powerful person in the world film industry.

Moreover, he is a very talented young director. The films he directs are excellent and amazing, both commercial and artistic.

Especially, he is less than 30 years old this year and is far from retirement. He still has great potential for growth in the future. His future achievements are unimaginable.

So if a big shot like this can attend the Cannes Film Festival, it will undoubtedly make the Cannes starry sky shine and the attention it will gain will increase by an order of magnitude.

On the one hand, the Cannes Film Festival is one of the three major film festivals in Europe and is also a well-known and influential international film festival.

Film festivals like this are a good platform and are very conducive to promoting people. For example, Wang Jiawei, Liang Chaowei, Zhang Manyu, Zhang Guorong, Gong Li, Chen Kaige, Zhang Yimou... A large number of directors and actors became famous all over the world because of winning awards at the Cannes Film Festival.

The reason why so many domestic celebrities go to Cannes to play on the red carpet is that they want to take advantage of the Cannes Film Festival, which makes people mistakenly think that they are also international superstars.

So if you have a good relationship with Cannes, you can use the Cannes platform to promote people in the future. For example, arranging directors and celebrities to win awards, even if it is just a small award, it is also a boastful capital.

Just like many mainland directors and celebrities are keen to win awards overseas, such as "Best Actress", "Best Actor", "Best Film", "Best Director", etc.

Because it is named as an international film festival, audiences who do not know the truth will be in awe when they see the big string of titles.

But in fact, many so-called international film festivals are just craftsmen. As long as you are willing to participate in the exhibition, you can get awards; as long as you are willing to spend money, you can get grand prizes.

These awards, also known as the "pheasant award", are no one in the industry to recognize these garbage. However, they are extremely deceptive to passers-by who don't know the truth. Therefore, many domestic directors and celebrities are keen to win awards and help them win a bunch of titles.

However, the popularity, authority and influence of the Cannes Film Festival around the world are not comparable to those "pheasant awards". Don't mention winning the award, even if it is just a nomination, it is very precious.

If you have a good relationship with the Cannes Film Festival in the summer, say hello and you can arrange for your own people to win awards. This is no less than a carp leaping over the dragon gate for those stars and directors.

Moreover, the Cannes Film Festival is closely related to the French and European films. Through this film festival, you can also match your own people with world-class directors and stars to cooperate, which is also very helpful in improving their level.

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In addition, France is a world-renowned luxury goods kingdom, including Hermes, Chanel, Dior, Louis Vuitton, etc. The world's top luxury goods brands, all come from France.

Every year, the Cannes Film Festival attracts countless celebrities to compete for beauty, which is also a good opportunity for luxury companies to choose spokespersons. A large part of the reason why many celebrities dress up to ride the red carpet is that they hope to get the eyes of others and get cooperation or endorsement from luxury companies.

To be honest, celebrities don’t make much money when working with luxury goods companies. Those luxury goods companies rely on their own big names, so they will not give celebrities too high endorsement fees.

However, celebrities are still keen on cooperating with luxury goods, on the one hand, to improve their level. Just like singing, Brother Coat is scolded when singing on the construction site, and becomes famous when singing on "The Avenue of Stars". Celebrities endorse luxury goods, which is equivalent to "The Avenue of Stars". From then on, the endorsement fee can be multiple times.

Because Ta's commercial value is recognized by international brands, it is equivalent to a programmer who gets Microsoft's certificate and can naturally require a higher salary.

On the one hand, the cost of a celebrity is a very large number. As a celebrity, he naturally cannot wear street stall goods, and the same piece of clothing cannot be worn more than twice. Therefore, just buying clothes can cost more than 100,000 yuan or hundreds of thousands a month.

But if you cooperate with a luxury company, you can get sponsorship in clothes and save the money. What's more, some clothes can not be bought with money, such as high-end fashion, limited edition, new seasonal goods, etc.

If you cooperate with the Cannes Film Festival, you can use this platform to establish relationships with French luxury brands and further achieve cooperation.

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So after considering it, Xia Tian still chose to cooperate with the Cannes Film Festival. He wanted to turn the Cannes Film Festival into his own private area.

After receiving the response from Xia Tian, ​​the Cannes Film Festival was also very excited and started publicity early and regarded summer as its biggest highlight.
Chapter completed!