After the company meeting, Qin Fen went to Shenzhen.

The TV series "Heroes Without Regrets" has been successfully completed after nearly half a year of filming.

Because Xia Tian is both the screenwriter of this drama and the investor of the entire TV series, the mainland branch specially invited him to come.

One is to share this joy with him; the other is to use the fame of summer to build momentum for this drama.

Summer did not participate in these activities. Over the years, he has become more and more famous, and is proud of himself. He can no longer invite such activities.

For example, many movies in Hong Kong have completed films or box office sales, and held celebration banquets, and sent him invitations. However, they have basically never attended the summer. If they have good relationships, they will send an assistant to participate; if they have ordinary relationships, they will only give him a flower basket.

However, after Xia Tian's consideration, he still came to Dazhen.

Seeing Xia Tianzhen coming, Chen Wendong, general manager of the Mainland Branch of Tianxia Entertainment, was shocked.

Although he sent an invitation to Xiatian, he actually didn't dare to expect Xiatian to come.

Because he knew that Xia Tian had a high position in recent years and had a lot of money, the businesses he had to consider were all over the world.

A TV series has been completed, how could summer take such a small matter as big as a sesame and green bean?

But he didn't expect Xia Tian to be so proud of his face that he actually came in person, which really surprised him.

"Boss, welcome, welcome!" Chen Wendong said in surprise.

"Yeah." Xia Tian nodded and then asked, "How is this TV series filming? Have you watched the pornographic film (unedited film)?"

"I've seen the rough cut version, which is very good." Chen Wendong said quickly, "Boss, do you want to take a look at it yourself?"

"No need, since you say it's good, then I'll believe you first." Xia Tian waved his hand and said, "But, is it really good? It depends on the audience's response."

"Yes, yes." Chen Wendong nodded repeatedly.

...

In the evening, the Mainland branch held a final banquet and a media meeting at the Tiandu Hotel in Shenzhen.

Tiandu Hotel is also a subsidiary of Tianxia Hotel Group. It is not only one of the few five-star hotels in Shenzhen, but also has an 88-meter-high height and a unique spiral-rise appearance. Therefore, it is now a famous landmark building in Shenzhen.

For this banquet, eating is not the purpose, it is for publicity.

In the early 1990s, mainland TV dramas rarely became popular.

There are only a few TV stations and only a few TV series. Regardless of whether it is promoted or not, the ratings of each company are good, and it doesn’t matter if it is paid more.

Second, the TV station has not completed its commercial transformation and basically relies on local finances as support. Therefore, it is okay for the TV station to make or lose money, and therefore there is no motivation to promote it.

Unlike Hong Kong TV stations, which are owned by private owners, the higher the ratings, the more money it makes, so naturally they have the motivation to promote.

Third, major TV stations nowadays basically have no money. Even if you are interested in ratings, it is hard to cook without rice.

Just like today's final banquet, venue rental fees, drinks and banquet fees, reporters' car fees... all together, it costs 200,000 yuan. Where can ordinary TV stations afford so much money?

The reason why the mainland branch of Tianxia Entertainment is willing to spend money to promote is to help "Heroes Without Regrets" build momentum and to help their company gain fame.

The business philosophy of Tianxia Entertainment is very advanced, and we know the principle of "the smell of wine is afraid of the deep alley".

If good works are not well promoted, they will be ruined. In comparison, bad works, if good publicity is added, they may also achieve good results.

Now, indeed, the quality of film and television dramas in Tianxia Entertainment is far superior to that of its mainland counterparts. They can achieve high ratings without much publicity.

However, no company will think it is famous. It is delicious and well-known. Everyone knows the name of McDonald's, but their publicity efforts have been strong for decades.

If Tianxia Entertainment imagines that it is a big company that has been standing for decades, it must also do more publicity.

Moreover, this "Heroes Without Regrets" is the main work of Tianxia Entertainment this year and has been confirmed to be broadcast on CCTV's 1st 8 o'clock. Now, publicity and good results will be achieved by then, which will be a good thing for the company and the TV station.

...

Before the banquet began, Xia Tian met with colleagues from the crew of "Heroes Without Regrets".

"Mr. Xia, this is director Zhao Baogang." Chen Wendong introduced for help.

When Xia Tian heard this, his eyes lit up.

Zhao Baogang is a well-known mainland TV drama director. He has directed many classic TV dramas, such as "Desire", "Enjoyment", "The Story of the Editorial Department", "Struggle", etc.

Especially the drama adapted from Hai Yan's novels have caused a huge sensation across the country. Such as "Never Rest in My Eyes", "A Romance of Love", and "What to Use to Save You, My Lover".

There are countless stars who have made him famous, such as Xu Jinglei, Lu Yi, Yu Na, Tong Dawei, Ma Yili, Chen Xi, etc. It can be said that Zhao Baogang is the top major in the mainland TV drama industry.

In his previous life, Xia Tian didn’t even have the chance to see him, not to mention dealing with him. Unexpectedly, Zhao Baogang is now standing in front of him with a shy face. This made Xia Tian really feel like he had been in the east and the west of Hetian for ten years.

"Hello, Director Zhao~" Xia Tian smiled and shook hands with Zhao Baogang.

When Zhao Baogang saw Xia Tian shake hands on his own initiative, he was immediately excited.

Although he is well-known in the mainland TV drama industry, he is indeed worse than Xia Tian.

He made TV series, while Xia Tian made movies, and the two grades were different. What's more, summer movies were famous all over the world, and he was just a little famous in the mainland. The difference between the two is really far.

Moreover, Xia Tian is a super rich man, and his hair is thicker than his waist. It makes him stand in front of others, and it feels really embarrassing.

So from the beginning, he was worried, not knowing how Xia Tian would treat him or whether he would put on airs.

Seeing Xia Tian so kind, he immediately breathed a sigh of relief.

"Hello, Mr. Xia~" Zhao Baogang shook hands with Xia Tian nervously.

"Don't be nervous." Xia Tian smiled.

"Mr. Pu Li, Miss Chen Hong, I don't need to introduce it more." Chen Wendong said with a smile.

"Yes, we have known each other for a long time." Xia Tian smiled, "Mr. Pu, Miss Chen, long time no see!"

Pu Riqi and Chen Hong were very happy to see Xia Tian again, and they all shook hands with him one by one.

"Boss, this Miss Yuan Li, she plays Yin Yin in the film." Chen Wendong introduced again.
Chapter completed!