"Star Wars" and "Star Trek" series of movies, even Disney is very impressed and admired by the development of peripheral products.

Because these two series of movies have become a type of mainstream American culture and are not as good as Disney cartoon characters.

Just watch the American TV series "The Big Bang Theory" and "Star Wars" are the favorite movies of nerds such as Leonard and Sheldon.

They not only collect movie discs, collect movie props, card games, play video games developed based on movies, and even talk in "Klingon" (the language used by the alien race Klingons in "Star Trek".

The appearance music designed for himself by Rajesh is the appearance song of the Black Wars of Star Wars; Sheldon bought a bed sheet with the Black Wars, but she was so scared that she couldn't sleep at night; the fool foursome also cosplayed the characters of Star Trek, went to participate in the comic exhibition, etc.

All of these can be seen, the "Star Wars" and "Star Trek" series have had such a great influence in the United States.

In fact, the use and development of IP in Star Wars and Star Trek was indeed very successful.

In addition to movies, there are also cartoons, stage plays, electronic games, table games, toys, models, and a large number of licensed peripheral products.

For example, in "Spider-Man: Back to School Season", Spider-Man and his classmate Ned are preparing to work together to build a "death star" with Lego bricks.

In "Friends", Chand also excitedly asked Monica's boyfriend, millionaire Pete, if he had any life-sized "Star Wars" Empire soldier armor, and wanted to wear it with Joey to play games.

According to statistics, by 14 years, less than 40 years after "Star Wars" was born, it had accumulated $32 billion in derivative revenue, far exceeding the $7 billion box office created by the movie itself.

When Disney acquired Lucasfilm in 1920, 2014, in just two years, "Star Wars" had already brought Disney a 4.6 billion US dollar profit in peripheral products.

It can be seen from this that a popular IP is really a real gold mine. If it is well managed, it will make more money than the box office of the movie.

Unfortunately, Columbia Pictures is so careless in the development of derivatives and has lost many opportunities in vain.

You should know that no matter how good the IP is, if you don’t know how to maintain it, it will gradually fade away.

For example, there are almost no popular dramas that were popular ten years ago that can still maintain popularity. For example, "Crossing the Kwantung", "Going to the West", "The Mansion", "Golden Wedding", etc.

In comparison, the "Country Love" series with average production level has released sequels every once in a while, so the popularity of IP is more than that of these classic dramas. In addition, the characters in the drama such as Xie Guangkun, Zhao Sier, Liu Neng, and Xie Tengfei are very popular.

For example, Xie Tengfei's emoticons, the title of Asian dance king Zhao Sier, and jokes such as "Nothing can't be solved by a barbecue. If there is, then two meals" and "If your father is Xie Guangkun" all illustrate the popularity of the "Country Love" series.

The reason why Disney's IP has lasted forever is because it spends a lot of effort to maintain it.

The "Mickey Mouse" series of animations are still aired every year and are remade many times, which continues to cultivate young fans for Disney Pictures.

Unfortunately, Columbia Pictures lacks such vision and investment, which has caused many IPs to be wasted. For example, the popular movie "Fengyue Pretty" released a few years ago is one of the most popular romance films in the United States.

If you take the opportunity to launch the "Fengyue Pretty Beauty" brand of clothing, cosmetics, etc., I believe that there will be good sales.

For example, "Jurassic Park" launched last year has caused a sensation around the world. If you take the opportunity to cooperate with toy model companies to launch dinosaur toys, it may attract many children.

But unfortunately, Columbia Pictures did not do these things, wasting many opportunities to make money, and it hurts to think about it.

...

After being taught a lesson by Xia Tian, ​​Long Mayer was also dull and unable to refute.

In fact, he can't blame him for this.

Because everyone has something that they are good at and something that they are not good at.

Lang Meyer is good at coordinating. A large company with a scale of thousands of people, all kinds of things happen every day. If you are not good at managing, you may be confused if you take over it.

But Long Mayer can manage such a large company in an orderly manner, and that is his ability.

However, it is not his expertise in the development of derivatives, so it is not surprising that he has done little in this regard.

"Let's do this. In the future, the company will set up a special department to study how to develop peripheral products, how to contact external companies, and how to maintain IP popularity." Xia Tian then suggested.

The so-called specialization in profession.

It is indeed impossible for a person to take care of everything, just as smart as Einstein, but not good at cooking.

Since Lang Meyer is not good at developing peripheral products, it can only be left to professionals to deal with.

"Well, I get it." Long Mayer nodded.

"That's it, I look forward to you achieving results as soon as possible." Xia Tian smiled.

...

After leaving Columbia Pictures, Xia Tian went to Tianxia Animation Company and handed it to general manager Ed Kemal a script.

"Toy Story?" Ed Kemal took the script and said in surprise.

"Not bad." Xia Tian nodded.

"Toy Story" is the first long 3D computer animation launched by Pixar Animation Studio in his previous life. It costs 30 million US dollars and has a global box office of up to 360 million US dollars. It is a veritable money-making tool.

What's even more amazing is that the subsequent peripheral product development also made Toy Story make a fortune. Many toys that appeared in Toy Story have been popular among movie fans, and the revenue of derivatives alone exceeded one billion US dollars.

A popular movie like this will naturally not miss summer.

"After years of accumulation, the technology of Tianxia Animation has reached a very high level. You can try to make long animations by yourself." Xia Tian smiled, "You don't want to waste all your talents on advertising."

After Tianxia Animation was acquired by Xiatian, although it had financial support, it still hoped that it could be self-reliant. So Tianxia Animation later used computer animation and digital special effects technology to produce a lot of advertisements, and even won the advertising award.
Chapter completed!