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2374【Sports Brand】

"This is worth considering, but there is no need to worry too much." Xia Tian waved his hand, "As long as your mind does not fall, there are always more ways than problems. In this way, you can pave the road and I will say hello to the Ling Director. See if the armed police and the army can participate in the escort."

In the 1990s, it was not new to the armed police participating in escorts. Although the cost expenditure was higher, once the network was laid, the profits brought were also considerable.

Even without armed police, veterans can be hired. You should know that in the 1980s, a million-dollar disarmament, many outstanding soldiers were forced to leave the troops and return to society.

Many of them have already adapted to the life of the army, so it is very uncomfortable to suddenly return to society. If these people are organized and an escort company is established, then the safety can be guaranteed.

In addition, the relationship between summer and the mainland has made people feel ashamed when they go to many places.

For example, with his current financial resources and popularity, many provinces and cities want to invite him to invest. Then, in terms of safety, he naturally needs to be taken care of. If something happens to his goods during transportation, the local government may also give an explanation.

On the one hand, it is strong in itself, and on the other hand, it uses external forces. Xia Tian believes that building his own transportation network is not an incredible thing.

When Shen Hongwei heard Xia Tian say this, he nodded. If the company gave him such great support, he would be confident that he could do this well.

"Well, that's it." Xia Tian nodded and said, "I'll notify me any time if you have any news in the future."

"Yes, Mr. Xia." Shen Hongwei nodded.

...

"In terms of Tianxia Education, you can try to build schools in several major cities in the mainland." Xia Tiantian Youxiang Fei Hongrudao, general manager of Tianxia Education.

The mainland is now gradually opening up the education industry, and intending to industrialize education and allow private schools to run. In this case, high-end private schools will inevitably emerge and gradually win people's favor.

For example, in summer, I know that many mainland celebrities send their children to private schools to study. The teaching there adopts bilingual teaching and cooperates with foreign educational institutions. Not only do children have the opportunity to study abroad as exchange students, but they are also a one-stop job in studying abroad in the future, without having to stay in the mainland for college entrance examinations, and thousands of troops cross a single-plank bridge.

Of course, the fees for such schools are also very high. They start at least 100,000 yuan a year, and there are even 200,000 to 300,000 yuan a year. Even so, such schools still do not have to worry about registration, and they even need to grab them to obtain admission quotas.

Xia Tian also knows that in the future, the education industry in the mainland will be one of the industries with very high profits.

Not to mention the high-cost bilingual schools, just private middle schools in their hometowns, there are as many as a thousand students attending each year.

Because private middle schools are willing to spend more salaries to hire teachers, outstanding teachers in public schools have been poached, resulting in a decline in teaching quality in public schools. Therefore, parents who want their children to become successful can only be forced to spend more money and send their children to private middle schools to attend.

This has led to the continuous addition of new classes in private middle schools, which is overcrowded. However, the public schools lack students, but they can only be forced to reduce the number.

"I understand, Mr. Xia." Fei Hongru nodded.

...

"Well, other companies have followed the previous instructions and continued to operate, so I won't say much at the meeting." Xia Tian said again, "If you have any questions and what you want to do, you can listen while I have time now."

"Mr. Xia, I want to add a sportswear brand to the mainland." Wan Feng, general manager of Tianxia Clothing, said.

Tianxia Clothing was originally managed by Chung Chuhong's father Zhong Dafu. However, as the company grows bigger and bigger, business becomes busier and busier, it is no longer possible to support it with Zhong Dafu's mind and means.

So Xia Tian promoted Wan Feng from Lixin Group to serve as the company's general manager. Wan Feng was previously the vice president of Lixin Group and was smart and capable. Lixin Group's investment in the mainland was facilitated by him.

"Sports Brand?!" Xia Tian was stunned and thought of mainland sports brands such as Li Guo, Hongxing Ke, An Li, and Tap.

These brands were considered very good brands to him when he was in school. He had a monthly living expenses and couldn't afford to buy a pair of special sports shoes. Only when he was on a discount would he dare to enter the store to spend a meal.

However, after he graduated from work and started making money, these brands were not popular for some reason. In the summer, he never bought a special item, but Nike, Adidas, and New Balance had bought some.

The reason for this is that summer’s experience is that domestic sportswear is still a gap compared to foreign brands.

This aspect is reflected in technology. Sports brand companies like Nike and Adidas have their own laboratories to develop new materials and new technologies to make their products more comfortable, scientific and humane. However, sports brand companies in mainland China have insufficient investment in this regard.

On the other hand, it is reflected in marketing. Nike, Adidas and other companies usually choose to cooperate with world-class sports stars, such as NBA teams, many of which are sponsored by two companies. The appeal brought by top sports stars is endless, just like Xia Tian once bought Nike's sneakers for the sake of the stars he likes. But in fact, he rarely does sports.

In contrast, mainland sports brands rarely went abroad at the beginning to fund international competitions. They rarely signed international superstars for endorsement, so they were relatively poor in marketing.

The last reason is reflected in the appearance. Adidas and Nike have world-class designers. In addition to being practical, their products are also very fashionable and beautiful, and are very popular among young people.

Mainland sports brands are a shortcoming in terms of design. Even worse, they directly copy foreign brands, which makes people feel cheap.

So from multiple perspectives, domestic sports brand clothing is still a little worse than foreign brands.

However, this is not difficult to understand. After all, foreign sports brands, such as Nike and Adidas, have a history of decades or even hundreds of years. Such a long history brings them the advantages of first-mover attacks, rich experience, and deep accumulation. In comparison, mainland sports brands have only been at most 10 or 20 years. Even if they develop quickly, it is difficult to catch up with others immediately.

Moreover, foreigners generally attach importance to sports, football, basketball, baseball, rugby, long-distance running, table tennis... The prosperous sports culture has also brought about the prosperity of sports goods.

In comparison, Chinese people have not paid enough attention to sports. Many young people do not think about running and fitness after get off work, but rather lie on the sofa to play games and watch live broadcasts...

Therefore, there is no promotion for the development of sports goods.
Chapter completed!
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