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2363 [Double-Edged Sword]

After Li Zhiying was killed, "One Weekly" had no leader.

His family was not interested in running magazines, so they wanted to sell the magazine and immigrate to foreign countries.

Because they were worried that if they didn't leave and continued to stay in Hong Kong, they might be retaliated by Xia Tian.

Although Next Weekly magazine became famous for reporting the news of the illegitimate girl in summer, it later became infamous because of its "news fraud".

In addition, it is possible to be sued for compensation in the summer, so although "Neon Weekly" usually sells well and is considered a magazine that makes money, it just can't be sold now.

Xia Tian took a fancy to the influence of "Next Weekly" among the lower class people and wanted to spend money to buy it.

Gossip magazines are a double-edged sword.

On the one hand, in order to satisfy readers' curiosity and desire to see through selfishness, it does not hesitate to follow and film celebrities, revealing their privacy, hindering reputation, and causing chaos in the entertainment industry; on the other hand, its existence has also flourished the entertainment industry and accelerated the renewal of the entertainment industry.

Since gossip magazines cannot disappear. As long as there are readers and markets, some people will take the risk of starting a magazine. In this case, it would be better to have one of them.

It now has five magazines under the World Media, such as Ming Pao Weekly, Qing Fresh Weekly, Youth, ATV Weekly and Fantasy World.

Except for "Fantasy World", these magazines basically have entertainment star sections, but they only focus on different aspects.

Ming Pao Weekly focuses on in-depth reporting on entertainment events; Qing Fresh Weekly and Youth focus on visits to idol stars and publishing beautiful photos of idol stars; ATV Weekly focuses on introducing the latest weekly TV series of Asian TV, introductions of ATV stars, etc.

In terms of reporting style, these magazines are quite positive and positive, and rarely criticize celebrities, dramas, and characters. Not to mention the unscrupulous things like revealing people's privacy and poking people's scars.

Although this can attract a group of readers with fresh taste, it is also easy to lose a group of readers with heavy taste. You should know that many people actually like yellow and smelly news.

For example, in the Weibo and Weixin official accounts, those who rely on exposing the privacy of celebrities have at least hundreds of thousands of fans, or as many as millions, which is more than many regular media fans.

Whenever a celebrity breaks out a scandal, the reposts of the scandal are far beyond the attention of general news. Therefore, there is another saying: "No one asks about the life and death of a general, and the family background of an actor is known in the world."

After winning One Weekly, it can not only expand the influence of the world media among the lower class people, but also give Xia Tian an extra knife in his hand. This knife can not only cut at his opponents, but also help keep his own safety.

...

So Xia immediately paid 10 million Hong Kong dollars and took "One Weekly" into his pocket.

Lai Zhiying's family just wants to immigrate with money. Ten million Hong Kong dollars is already good for them. Moreover, in Hong Kong, as long as they intend to acquire "Next Weekly" in the summer, no matter how interested others are, they have to retreat.

The Huifeng Group is qualified to compete with Xia Tian. Since they took over, they have been living a life of immortality, so they have no interest in acquiring "One Weekly".

Therefore, Xia Tian easily won the "Next Weekly" and included it in the system of Tianxia Media.

After "Neon Weekly" was won, the reporting style will not change, but the content will change. The artists under the World Group will basically not be reported unless they have to cooperate with the company's publicity and hype.

In his past life, he was very meager. Most of the public accounts that specifically revealed celebrity privacy and exposed celebrity gossip were cooperated with public relations companies and brokerage companies.

They will help celebrities hype their popularity according to the requirements of public relations companies and brokerage companies.

Common routines, such as a bunch of true and false revelations, are mixed with a positive review of a certain star. Because readers will feel that the revelations are more credible after reading other revelations, they will summarize and bear the revelations that are positive reviews.

In addition to hype with positive news, there are also hype with negative news, such as Liu Yan's breasts exposed, Li Yundi, Wang Lihong's ambiguous relationship, Wang Feng's headlines, a certain actress hypes her own aversion, a certain actress hypes her own plastic surgery, etc.

As long as these hypes do not break through the bottom line and do not touch the core interests of artists, they will become more and more popular. For example, Fan Bingbing, Yang Mi, Yang Tianbao, etc.

In addition, in addition to helping celebrities hype their popularity, they can also pull celebrities to the bottom.

For example, Zhuo Wei's "Meet on Monday" made the former top-tier mainland actors fall directly to the bottom and have not yet turned over; while another revelation directly made the hip-hop boy who was in full swing at that time become a rat crossing the street overnight. The other two actresses in the incident also suffered a serious image damage and have not been successfully whitewashed.

Therefore, gossip public accounts and gossip magazines can not only make celebrities famous, but also destroy celebrities. It depends on how to use them.

...

After the next week's acquisition, Xia Tian upgraded the paparazzi under the magazine. Not only did the hardware equipment go up to the level, but even two reconnaissance cars used by the American FBI were obtained, and they were also equipped with telephoto lenses, eavesdroppers, pinhole cameras, etc. It can be said that the equipment of each paparazzi is comparable to that of a professional agent team.

And it is natural that there is a purpose to pay so much in summer. One of the purposes is to let them follow and chase Hong Kong government officials and wealthy people in the Huifeng system.

Since these people dare to use paparazzi to deal with him, they have to use their own ways to repay him. Whether it is Hong Kong officials or wealthy people in the Huizhou system, their foundation is not clean, so it is not difficult to find faults.

With the addition of fuel and exaggeration, any mistake can become very wrong. Summer has experienced major changes in the Internet era in the past life, and the manipulation of public opinion is far beyond that of contemporary people, so it is not difficult to deal with them. But before, he didn't want to make the game so dirty.

Now that they don’t follow the rules, he doesn’t have to show mercy anymore.

...

Immediately, "One Weekly" revealed a big news that a senior official of the Hong Kong government not only embezzled and accepted bribes, but also hid in a golden house outside, and there were more than one person.

Because this official belongs to the Land Planning Department, the reason why someone gave him money was to change the use of a piece of land in the New Territories and change it from arable land to construction land.

In this way, the value of this land will be a hundred times larger than a worthless wasteland, and it will basically turn from a piece of valuable wasteland into a treasure pot with every inch of land.
Chapter completed!
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