In addition to using Snow Media’s satellite channel to increase its influence in Nanyang, Xia Tian also built a branch in Xinggang.

After the establishment of the Tianxia Entertainment Branch, the first thing was to cooperate with Snow TV to launch the "I Type and My Show" talent show event.

Any young people with talented sing and dancing can participate in the competition. The winner will be arranged to debut in Hong Kong and become a star.

The Nanyang region has nearly 20 million Chinese, including many talents. For example, Yang Ziqiong, Liang Jingru, Lin Junjie, Sun Yanzi, Dai Peini, etc. You must be good-looking and talented.

However, because of the underdeveloped economy and incomplete development of cultural and entertainment industries in Nanyang, Nanyang has always been suppressed by the entertainment circles in Hong Kong and Taiwan. Therefore, although there are talents there, they cannot develop locally, so they can only come to Hong Kong and Taiwan to develop.

Xia Tian is now trying to discover talents from Nanyang. On the one hand, it is innovating, survival of the fittest, and improving the talent reserve of Tianxia Entertainment, that is, the thickness of the bench; on the other hand, it is through holding events to increase the popularity and influence of the branch.

If a stone on the mountain does not move, it may not be known for thousands or tens of thousands of years. The same is true for opening a company. After establishment, if there is no action, it will have no influence. Therefore, it must cause trouble so that it can attract attention.

Furthermore, Snow TV has just been established and holding talent shows is also of great benefit to enhancing its popularity.

Since ancient times, talent shows have been a popular event. For example, in ancient brothels and brothels, candidate beauties had to perform various crafts such as piano, chess, calligraphy, painting, playing, playing, playing, playing, and singing. In the end, the winner was determined based on the number of flowers donated by the guests. This is actually the same as the fast boy and fast girl in later generations.

In his previous life, talent shows were not only popular in the mainland, but also popular all over the world. For example, American Idol, British "British Master", South Korea's "Produe-101", Taiwan's "Super Star Avenue", etc.

The reason for this is that people have a desire to show themselves and have a desire to see themselves. Participants want to show themselves, while audiences like to make people look ugly. Therefore, the ratings of this type of program will always last forever. Snow TV will definitely win a lot of ratings when it hosts such talent shows.

...

Summer summarized the experience of several reality show programs such as "Happy Boy", "Happy Girl", "I Style My Show", and "Avengers of Stars" in his previous life, and designed a brand new reality talent show, named it "I Style My Show", and also registered copyrights in the United States, Europe and other places.

You should know that a successful TV program, which combines the efforts and experience of countless people, can make quite amazing profits.

For example, at the peak of "Beautiful Idol", the ratings were as high as 38 million, and the average annual revenue of 800 million US dollars for TV stations is earned. So the copyright of programs like this is very expensive.

The reason why Xiatian registered copyright is to prevent plagiarism from being copied. You should know that in the entertainment industry, plagiarism is like a cockroach, and it is endless.

The reason for this is mainly due to interests. Plagiarism is easy to become popular, money is quick, and difficult to define, so it is regarded by many people as a shortcut to success.

If he doesn't register copyright in summer, he may be plagiarized and may be preempted to register copyright. At that time, he will have to give money to others by making the "I-Type and My Show" program, which is not a big deal.

Second, after registering the copyright, copyright can be sold in the future.

A successful program can be ported. For example, "American Idol" was actually bought by British "Pop Idol", and the copyright fee alone cost more than 70 million US dollars.

The mainland "Running Man, Brothers" also bought the copyright of South Korean "running-man", and even the content of the program has been borrowed from the Korean version.

Summer hopes that after "I Type and My Show" will be successful in the future, it will promote its model. In this way, he can make money.

...

"I Type My Show" began to be produced immediately, and once it was promoted, it immediately attracted a lot of attention.

In Southeast Asia, there are more than 20 million Chinese people and the total population exceeds 500 million. Many of them have shown their expectations, but unfortunately they have not shown their skills. Now, as soon as the "I Type and My Show" is promoted, it immediately attracted a large number of contestants to participate.

The contestants include Malaysia, Thailand, Star Singapore, non-Romantic, Brunei, Taiwan, and even Hong Kong people. They travel thousands of miles to Star Singapore to sign up for the competition, which shows how passionate the bathing hopes of becoming famous are.

Xia Tian also instructed the production team of "I Style and My Show" to pay attention to collecting a group of contestants with high appearance, singing and dancing, having a team sense, and obeying management. It is best to have a poorer family background.

Nowadays, the Hong Kong music scene is basically the main focus, and few people can sing and dance. But summer knows that the future popular trends in the music scene will be mainly singing and dancing, and dancing is even more important than singing.

For example, the idol group in South Korea can basically be said to be in a car accident level. Even if some idols have good singing skills, they are still a bit far from those of the older generation of singers.

But because they can lip-sync on stage, fans can't hear it at all. In addition, they are beautiful, good at dancing, cute, and cool, so they can also attract a large number of fans.

The reason for such changes is mainly due to the advancement of science and technology.

In the early days, singers mainly sold records. Records can only store audio and videos, so no matter how ugly the singer is, as long as they sing well, someone will buy the records.

Later, with the advancement of technology, records gradually withdrew from the market and changed to D, video tape and mtv. Now, people's ways of listening to music have changed, from radio and record machines to TV and D machines, and they can see the singers. In this case, singers who are naturally beautiful and have stage expression are more popular.

In the Internet era, people's ways to listen to music have changed again. With the proliferation of Tuoban music, people can enjoy the latest music and see the latest mv without leaving their homes.

In this case, if a singer wants to earn money from his fans, it is no longer possible to rely on his singing skills alone. He must show more talents to attract more fans. For example, lyrics and composition, such as instrumental performance, dancing, etc.

Among these many talents, dancing is undoubtedly the least difficult to learn. Moreover, the stage expression of singing and dancing is the most amazing, so more and more singers in their previous lives took the singing and dancing route.

Even though she was not a singer with a singing and dancing style, she later changed to the singing and dancing route. For example, Cai Yilin, who was known as the "young boy" earlier, took the general female idol route. Later, she began to follow the "dance girl" route, practiced dancing skills hard, and became famous through this.
Chapter completed!