Candy attracts ants!

Just as the sales of vcd phones in the mainland improved, the Tuozhang Video DVD also followed.

The price of an authentic VCD is astonishingly high as the copyright fee. The price of an authentic VCD is as high as 40 or 50 yuan. The cost of the thief video disc does not require the copyright fee, so the cost can be reduced to less than two yuan. So it is sold for ten yuan per card, which is a four-fold profit.

Therefore, driven by interests, some thief merchants began to make thief vcd discs.

In fact, in Hong Kong, Taiwan, Southeast Asia and mainland China, it is no longer a new thing to do.

As early as decades ago, Tuozaka records, Tuozaka tapes, Tuozaka video tapes, etc. were released, not to mention the Tuozaka Book with a longer history.

In the 1970s, Hong Kong's first generation singer Xu Guan outstanding record. The record was just released in the morning, and the record can be bought on the street in the afternoon, which shows how efficient the merchant of the Tuoban is.

Nowadays, although the sales of VCD machines are not large, the Tuozaka merchants have seen its value, so they purchased production lines and started to produce Tuozaka vcd discs.

For a time, many domestic video stores and roadside stalls began to sell stolen discs, which was quite large. Among them, not only were the video discs produced by regular audio and video publishers in mainland China, but also Hong Kong and American movies, TV series, etc. ripped based on video tapes.

...

Xia Tian felt helpless when he learned this news.

The release of Tuozaka Film Disc is a very bad thing for the entire film industry. With Tuozaka VCD, people do not have to go to the cinema to enjoy the movies. Although the picture quality is average, it is good quality and cheap, so there must be a big market.

In this way, if no one watches genuine movies, the box office will drop, the production company's revenue will decline, and the film industry will be unable to produce new movies. Then celebrities, directors, screenwriters and other film workers will be unemployed, and the entire industry will be in a slump. In the past life, the reason why Hong Kong movies and mainland movies collapsed was that they were stolen. This is beyond doubt.

However, summer has no hope for the fight against Thomasaka.

First of all, although the thief has a great harm to the film industry, it is actually not a great harm to the entire society, so the police will not crack down on it too much. At most, choose a day every year, conduct activities, and crack down on a batch of thief plates. Once the limelight is over, what should you do? After all, the police force is limited, and even if you catch yellow and poison, it may not be possible, let alone thief dealers.

Furthermore, the public has always had a strong demand for thief vcd disks. If there is demand, there is a market, and if there is a market, there is someone willing to take risks. Some people do the so-called killing transactions, but no one does the losing transactions. Unless selling does not make money by selling thief disks, those thief merchants will not stop.

In this case, eradicating the Thunderbolt is just an unrealistic fantasy.

But if you let it go, the entire film industry will sooner or later be dragged down by the Thunderbolt.

So after careful consideration, Xia Tian finally thought about one trick, which is to reduce the price!

Today's VCD CDs cost 30 or 50 yuan per card, which is indeed a bit more expensive for the people in the mainland.

Xia Tian decided to reduce it to ten yuan, with a factory price of five yuan, and if you count the cost, Tianxia Entertainment can make three yuan. Channel merchants and transporters make five yuan from it, and each company basically makes money.

With such a price reduction, the price advantage of the Tuozaka Video Disc will be basically very small. You should know that the Tuozaka VCD sold on the market will cost about ten yuan. If they also lower the price, they can also reduce it in summer. Even if a DVD is only sold for five yuan and a DVD is only earning one cent in summer, he will continue to fight with Tuozaka to the end.

Of course, the thief merchant may also compress costs and increase profits. For example, use inferior discs to record. However, because the current VCD machine has poor error correction capabilities, it is very likely that the inferior discs cannot be read. At that time, consumers will suffer a lot and naturally they will not buy thief again.

Therefore, using the price advantage to attack Tuozaka is the only feasible choice for summer. Only by making Tuozaka merchants feel that they have no money to make money will they give up this piece of fat.

This is just like the price of Coke and Pepsi. They set the price of soda soda soda soda that they have not raised the price for more than ten years, just to catch up with the absolute hand.

Because they are world-leading in sales, even if they have extremely low profits for a bottle of beverage, they add up to a very terrifying profit.

Such a low price has made it much more difficult for latecomers to enter this market. Because latecomers’ sales volume is not that large and there is no sales channel around the world, production costs cannot be reduced.

If it is lower than Coca-Cola and Pepsi, it will lose money. If it is higher than Coca-Cola and Pepsi, it will not open up the market and cannot fight with these two overlords in the beverage industry.

So we can see that although many carbonated beverages emerged in the mainland at one time, such as Fenhuang Keqian, Shikeqian, etc., they were all defeated in the competition with Keqian and Pepsi.

...

In addition, Xia Tian also began to arrange its employees to transform.

Now Tianxia Film has about 2,000 employees and can open seven dramas at the same time, which is even more prosperous than Shaw Brothers back then.

In addition to the employees of Asia TV and Tianfeng Records, the total number of employees of Tianxia Entertainment exceeds 5,000, making it the largest entertainment company in Asia.

But in the future, if the film and record industry really fall into recession under the impact of the Tuozaka, the company will not be able to support these 5,000 people and must find a way out for them.

It seems that Che Baoluo, who played Fatto in "The Deer and the Cauldron", was selected to star in a movie because he looked weird in his early years. He also collaborated with Xu Ke on his debut work "The First Type of Danger". But later, as the film industry declined, he turned to TVB to shoot TV series.

But later, as he grew older and the benefits of TVB declined, many old actors stopped renewing their contracts, which led to him becoming older, losing his job, and being helpless. He had to rely on the support of the family to make a living, and even his mother had no money to be buried when she died.

So what Xia Tian has to do now is to arrange some people to transform in advance. For example, third- and fourth-tier actors who cannot make a name for themselves in the film industry can consider going to TV stations; for example, employees who are interested in doing business can arrange small and low-interest loans; for example, employees who are arranged to develop in the mainland, etc.

In his previous life, I saw a news story in summer. Tan Xiaohuan, who was once elected as the Miss Hong Kong champion, resolutely left the TV station after serving on TVB for more than 20 years, opened a small store to sell fish balls, and his income was higher than when he was an artist. This is a good example of artist transformation.

In summer, you can provide help to employees who are interested in doing business, such as funds, venues, business opportunities, etc., so that they can make a living without having to hang themselves in the entertainment industry.
Chapter completed!