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2239 [Take Marvel]

Expanding the film library is an extremely cost-effective thing for a well-funded film company.

First, the movies in the film library can be used to distribute video tapes, authorized to broadcast by broadcasters, and can also be mortgaged to banks for loans, which are high-quality assets;

Second, there are a large number of classic IPs in the film library that can be redeveloped. For example, MGM's 007 series, Disney's fairy tale series, Paramount's "Raiders of the Lost Ark" series, 20th Century Fox's "Planet of the Apes" series, etc.

In the film and television industry, good scripts and good stories are hard to come by. Many times, it is not that the film company wants to make bad movies, but does not want to make wonderful and fascinating good movies. The key is that there is no suitable scripts and stories, so you can only make some bad movies to make a living. This is a hard cook for a good cook without rice.

Under such circumstances, remakes and resumes of classics have become the way for many film and television companies to operate. This is not only in Hollywood, but also in the film and television industry around the world.

For example, Fusang made more than 50 movies about the story of Blind Knight Zuitou City, plus more than 300 episodes of TV series; mainland China and Hong Kong made Kim Yong’s martial arts series, four classic series, etc., and went over and over again and again...

After winning the film library, he got the remake of classic movies and continued the auction rights. These IPs are also of great value, just like the well-known monster King Kong, who remakes four versions of the movies in Hollywood alone. The two most recent movies were directed by Peter Jackson and Jordan Roberts, and both achieved extremely high box office results.

If Nintendo's Donkey Kong game and several special films are added, the value created by King Kong will be even higher.

Tianxia Production has just been established less than half a year ago, and now is the time to urgently expand.

It is a great thing for it to win Miramax, Orion Pictures’s library.

In his previous life, MGM Pictures bought the film library of Orion Pictures and Polygon Pictures. On the verge of bankruptcy, it also sold itself at a sky-high price of 5 billion US dollars because its film library is worth $2.6 billion, and it can earn $500 million in revenue every year for MGM Pictures.

...

For Marvel, the acquisition was also relatively smooth.

In 1980s, Marvel established its own film and television company, mainly engaged in animation production.

In 1986, Marvel was acquired by New World Film Company. This was a small company with no money and could not afford the behemoth of Marvel. So in 1988, it was sold to Revlon's president Ronald Pereld.

At that time, the sales of superhero comics had begun to decline, and the comics industry gradually entered an ice age. In order to make a profit, Marvel began to transform with the support of Perelder.

It successively established Marvel Film Company, licensed superheroes to other film companies; acquired toy company toybiz and launched superhero toys; also acquired game card company impel-marketing, comics distribution company heroes-orld-distribution (Hero World Distribution Center), etc. It wants to use this to carry out diversified operations to achieve the purpose of increasing revenue and increasing profits.

But unfortunately, doing so not only failed to reverse Marvel's loss situation, but instead caused it to bear heavy debts and caused problems in its repayment.

Under this situation, Perelde also had difficulty maintaining it, so he decided to sell it.

But Marvel's poor current situation, heavy debt, and dark profit prospects have also discouraged many investors.

After all, Perelde failed to make Marvel transform successfully, so other investors naturally don’t have the confidence to do Marvel well.

Therefore, under this situation, someone was willing to buy Marvel, which immediately made Perelder overjoyed and actively participated in the negotiations.

After two weeks of close negotiations, Xia Tian finally acquired all Marvel's equity for $150 million, and also had to bear Marvel's $90 million debt.

After spending $240 million to win Marvel, Summer feels very worth it.

In his previous life, Disney bought Marvel, but it cost $4.2 billion. Moreover, the copyrights in Marvel were not fully in hand. Popular heroes such as X-Men, Spider-Man, Ghost Rider, and Fantastic Four were all authorized by Marvel.

And now the Marvel acquired in the summer has very complete copyrights. The X-Men, Spider-Man, Fantastic Four and others are all missing, which is definitely good news for him.

You should know that "Spider-Man" and "X-Men" have made very exciting movies in their previous lives and earned a lot of box office revenue, especially Sony Entertainment, which made a comeback with the help of "Spider-Man".

Spider-Man is very popular among American superheroes, and is said to be the most crowded civilian hero. This is also why Marvel was so angry that she negotiated with Sony in her previous life to welcome Spider-Back home.

Xia Tian estimated that Spider-Man alone is worth at least $500 million. Not to mention Venom, X-Men, Deadpool, Fantastic Four, etc., so he won so many IPs for $240 million, which is definitely worth it.

Furthermore, Marvel is not just a comic company now, it also has card companies, comic distribution companies, animation production companies and toy production companies, which are all needed in the summer.

He just asked Xia Xue to acquire Hannah Barbara Animation Production Company, which has a large number of classic animation characters that can be handed over toy production companies to make toys for sale.

In addition, I also know that Pixar's most profitable animation series "Toy Story" in his previous life. After this series of movies were broadcast, it greatly stimulated the sales of related toys. Therefore, the future profits of toy companies can be expected.

Summer doesn't know much about cards, but when I was a child, the whirlwind of the Raccoon Water Margin Hero Cards were blown away in the mainland. Those cards that seem gorgeous and actually make rough are very cool for children who are not well-versed in the world. In order to collect cards, many children buy short noodles with their limited pocket money. They are not for the sake of eating noodles, but the card.

When he was a child in summer, he didn't have much pocket money, so he was not willing to join in. However, he still clearly remembers the fanaticism of his friends about cards.

He felt that he could copy the success of the Raccoon Water Margin Hero Card in the United States. You should know that Marvel has thousands of superheroes, enough for his hairstyle to expand many times.

The comic distribution company provided him with channels for comic distribution, and Xia Tian was preparing to go back to publish Hong Kong comics to the United States.

In his previous life, Huang Yulang's comics were released in the art. His fist-like style was very popular among American comic fans.
Chapter completed!
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