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2139 [Self-born Hall]

Haruki Kakugawa learned that Xia Tian wanted to acquire his Kakugawa Bookstore and was very happy.

He quickly called Xia Tian, ​​"Xia Sang, do you intend to acquire my Kakugawa Bookstore?"

"Yes, I heard from my subordinates that Mr. Kakugawa intends to sell it, so I wanted to take it over. After all, our two companies have been working together for so long, and it is not good for the cooperation department to change the boss rashly." Xia Tian smiled slightly and said, "Mr. Kakugawa, do you think this is the reason?"

"Yes, I think so too." Haruki Kakugawa nodded immediately, "So I have a reluctant request, I hope you can think seriously about it."

"Mr. Kakugawa, please tell me!" Xia Tian was stunned and asked immediately.

"I hope that after you acquire Kakugawa Bookstore, I will continue to serve as the company's president. I wonder if you can agree?" Kakugawa Haruki asked.

Summer thought about it.

To be honest, although he has had some conflicts in his cooperation with Haruki Kakugawa in recent years, the overall cooperation is still very pleasant. Although Haruki Kakugawa himself has problems, he is generally trustworthy. Especially his ability to do a good job, it is indeed not easy to develop a publisher like Haruki Kakugawa Bookstore into a small giant in the Fusang entertainment publishing industry.

From this point of view, after the acquisition, he continues to serve as the company's president, which seems to be a good choice.

But then again, Haruki Kakugawa was in charge of Kakugawa Bookstore for nearly 20 years and has long turned the company into his own people. After the acquisition, if he continues to serve as the president, it is easy to use his previous connections to engage in private fraud. After all, he is his own people, so it is really not too easy to hollow out the company.

So from this point of view, it seems that it is not appropriate to continue to serve as the company's president after the acquisition.

"Well..." Xia Tian hesitated for a moment, and then said, "I agree that after the acquisition, you can continue to stay in the company, and your salary and benefits will not change, but you can no longer serve as president. I wonder what you think?"

Removing the position of Haruki Kakukawa as president and replacing someone else with him. In this way, even if he stays in the company, he will not cause much storm. After all, the emperor and the county officials are not as good as the county officials, and those old ministers may not be loyal to him again. If he is really embarrassed in the end, he only knows how to fight for power and it will be no trouble to fire him at that time.

"..." Haruki Kakugawa was stunned when he heard Xia Tian say this. After considering it, he decided to accept Xia Tian's conditions.

Because he lost a lot of money in the real estate market in Fusang, he was forced to sell the company to pay off his debts. In fact, even if he sold the company, it would not be enough for him to repay the loan, so his life in the future will become a problem.

Now Xia Tian promised to take him in and keep his salary and benefits, which is already excellent for him. If he doesn't agree and the company is acquired by other companies in the future, he will definitely be kicked out of the company and his treatment is not as good as now.

"Okay, you are the boss, and you all listen to you." Kadokawa Haruki immediately agreed.

"Okay, that's it." Seeing that he agreed, Xia Tian nodded with a smile.

...

Half a month later, Xia Tian bought Kakukawa Bookstore for HK$490 million.

Kakugawa Bookstore, a company with a history of nearly 50 years and is well-known in Fusang, has become his pocket. Kakugawa Film, one of the five major film companies in Fusang, has been in control in summer and has thus obtained the entrance to Hong Kong films into Fusang.

If it were put before, such a deal would inevitably cause an uproar in Fusang. Because Fusang is a closed and conservative country, their companies are rarely sold to foreigners. In the past life, China's Meidi acquired Toshiba, and wanted to acquire nec, and Haier acquired Sanyo, but they all caused an uproar.

However, now the stock market and real estate market in Fusang collapsed, and everyone complained and whined. They could no longer care about the fragile "national Min tribe self-esteem". In fact, due to this bubble crisis, there were more than 100,000 companies in Fusang that went bankrupt, and more than tens of thousands of companies went bankrupt every year. It can be said that all industries are in a downturn and are in a panic.

At this time, as long as someone is willing to save them from suffering and avoid their jobs being smashed, not to mention foreigners, even aliens are welcome.

Guan Zhilin also took this opportunity to win the famous beauty and skin care brand of Fusang Zishengdo. If it were normal, it would be almost impossible to buy this company. All Fusang is watching, and she would not allow this time-honored brand to be bought by foreigners. However, now, Fusang National Clay Buddha cannot protect himself across the river, so naturally he can't take care of that much.

It took Guan Zhilin nearly 3 billion Hong Kong dollars to buy Ziseido, which is worth it overall. First, Ziseido has a century-long history, and can be called a Fusang brand, a national brand, and has a very good sales reputation; second, Ziseido's R&D capabilities are very strong, and new discoveries are found every year and new products are released; third, Ziseido's product line is very rich, from beauty to skin care, from low-end to high-end.

Guan Zhilin's money for the acquisition of Ziseido was naturally provided by Xia Tian. He also occupied most of Ziseido's shares, and thus became a big shot in the beauty and makeup industry.

Winning Ziseido is also of great significance for Xia Tian. Because he knows that as people's economic level becomes higher and higher in the future, the requirements for beauty will also become higher and higher. This is not only reflected in China, but also in the world.

Because in the future, with the end of the Cold War, more and more countries will focus on boosting the economy, and the people of almost all countries are getting richer and richer. In particular, East Asian countries have taken the economic express train, with the four Asian dragons, four Asian tigers, etc. Zishengdo's products are very suitable for Asians, so its profit prospects are quite considerable in the future.

Xia Tian knew in his previous life that the cosmetics market in mainland China alone exceeded 300 billion yuan, which is the second largest cosmetics market in the world after the United States. Even if the market share is only one-tenth, it is still 30 billion yuan. Therefore, he attached great importance to Ziseido's development and issued many important instructions.

After all, Summer was born in the entertainment industry, and beauty and skin care products like to be spoken by celebrities the most, so he also knows about how to invite celebrities to endorse, how to establish a brand, and how to inspire fans to buy. In addition, he also knows many new concepts of beauty and skin care, which is best to fool customers into buying.

You should know that cosmetics are not essential products in people’s lives, but people really cannot do without them. The key is the fraud of cosmetic companies.

Through continuous publicity, it changed people's understanding of beauty. For example, before the 1980s, the mainland people's concept of beauty was the kind of people who had strong body and red faces on the poster, and were hailed as the healthy color of the working people. But then people began to advocate whitening. The whiter the better, the whiter the better, and the thinner the better, and they wished they could not have a single bit of flesh and the skin was covered with bones. The reason for such a huge change was actually because they were deceived by cosmetics companies.
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