2074 [Diversified Management]
In my previous life, I never left my phone in summer, and I spent more time playing with my phone than playing with my computer.
But he really knows nothing about mobile phone research and development, such as chips, motherboards, antennas, storage, batteries, etc.
But he knew one thing that in his previous life, such as Kang Jia, Bodang, Xia Xin, Panda, TXL, etc., had launched their own mobile phone brands.
Although they are all produced by private labels and do not have many patented technologies, at least one thing can be explained, that is, mobile phone manufacturing is not particularly difficult.
Wang Xianzong nodded. He was not familiar with the research and development and manufacturing of mobile phones, and he also had to listen to the opinions of professionals. However, Xia Tian had pointed out a way and asked him to choose the gsm standard, which had already allowed him to avoid many detours.
"Ah Tian, I remember. After I went back, I started recruiting soldiers and horses." He said solemnly.
"Well, can we seize the future? Second brother, it depends on you." Xia Tian nodded and said.
Wang Xianzong immediately stood up and left.
A moment later, Xie Chongming, general manager of Tianxia Food, walked in again, "Boss~"
"Well, sit down." Xia Tian smiled, "I have a few things to give you to my attention."
"Yes, boss, please say it." Xie Chongming nodded immediately, "I have always been looking forward to hearing your teachings."
"Tianxia Food will expand its business in the future and develop in many aspects. You can do it like liquor, red wine, juice, tea drinks, cooking oil, cold fresh meat, etc.," Xia Tian said to him.
"Liquid wine, Hong Kong people don't like it, but mainlanders like it very much. During the Chinese New Year, friends gatherings, company dinners, business negotiations, etc., there is no time to not drink. For people with good wine, even if they don't treat them to dinner, they have to drink two drinks themselves, so the liquor industry is very marketable."
In the past life, as far as summer knows, China consumed nearly 30 billion kilograms of wine every year, and the average of 1.3 billion people consumed 23 kilograms per year, which is about two cans of water in buckets.
Famous wines like Moutai, Wuliangye, Jiannanchun, Luzhou Laojiao cost hundreds of yuan per bottle or thousands of yuan. Even low-end liquor, the price of a bottle is about ten yuan. Therefore, this market has at least 600 billion yuan. In the same year, China's retail sales of smartphones were only 250 billion yuan, which shows that the liquor market is much larger than the mobile phone market.
Xie Chongming nodded.
His hometown is from the mainland. He knows that mainlanders like to drink alcohol, especially white wine. Liquor that weighs dozens of degrees is like white water in their eyes. It is no problem to drink a few bottles. It is really scary.
"Chinese people pay attention to famous brands when drinking white wine. The more famous it is, the more high-end it is, the more exciting it will drink." Xia Tian said again, "You are like Maotai, Fenjiu, Wuliangye, Jiannanchun, Luzhou Laojiao, etc., all famous wines that are well-known. Even state banquets are used, so you don't have to worry about sales at all.
So if we want to do liquor business, the first thing we need to do is to acquire a well-known brand. Now that the mainland is reforming and opening up, many well-known state-owned wineries are in trouble because of poor management, it is not difficult to acquire a famous brand now.
If you look back, you will go and check it out and choose a few wineries with high reputation, good reputation, recognized by the public, and taste good. You can buy them directly. For example, Siqi, Guizhou, Qilu, and Yanzhao have been places where good wines have been produced since ancient times. You can touch those places more.
After buying a winery, produce well, study the technology, and don’t be eager for quick success. With the development of China’s economy, the market size of liquor will only become larger and larger. The better the wine, the more market there will be. Never destroy your brand because of temporary profit. That will make you fish for the end of the river and not worth the loss.”
After hearing this, Xie Chongming nodded, "Mr. Xia, I remember."
"Well, China's red wine market will also become larger and larger in the future. Because China is eager to keep pace with the world, Europeans and Americans like to drink red wine, so sooner or later China will become popular. So we need to prepare in advance and consider directly purchasing wineries from Europe, the United States, Canada and other places." Xia Tian said again.
China's red wine market is getting bigger and bigger every year. Because drinking red wine is a taste, style and high-end thing in the eyes of Chinese people. Moreover, many people mistakenly believe in soft articles and think that drinking red wine is healthier than drinking white wine, so more and more people drink red wine in China.
Although the market size of red wine is much smaller than that of white wine, the profits of red wine are very high. Many foreign supermarkets are placed on the shelves of red wine worth only a few US dollars or a few euros, and it costs hundreds of yuan to be sold to the mainland, and the profits are simply doubled, so there is great potential.
"Yes, Mr. Xia, I'll send someone to inspect immediately." Xie Chongming nodded.
"Well, you can also do something like juice. As far as I know, there are many orchards in the mainland, so you can consider cooperating with the local government to set up a factory.
Remember to contact more brother companies such as Tianxia Real Estate, Tianxia Hotel, Tianxia Publishing, etc. You are a group and you must go hand in hand. If you have a good relationship in one place, you can all benefit." Xia Tian said again.
Carbonated beverages such as Pepsi and Coca-Cola will be revealed to be harmful to the body in the future. For example, polysaccharides can easily lead to obesity, carbonic acid can easily lead to osteoporosis, and even damage the kidneys, teeth, stomach, etc. In short, the market for carbonated beverages is large now, but it will shrink year by year in the future.
As a healthy beverage, the market demand for juice drinks will heat up year by year in the future. For example, Huiyuan Juice has an annual sales of 40 to 50 billion yuan.
"You can also do tea drinks. You can try herbs from eastern Guangdong, like herbal tea, canned black tea, green tea, oolong tea drinks, etc.," Xia Tian said again, "Chinese people like to drink tea, and it is naturally not difficult for them to accept tea drinks. We have high-quality mineral water resources, so it is perfect to borrow it to produce tea drinks."
There was a tradition of drinking herbal tea a long time ago, and well-known brands were everywhere. For example, the most famous Wanglaoji in his previous life, Baozhilin founded by Huang Feihong, as well as Baiyun Mountain, Huang Zhenlong, Chunhetang, Jinhulu, etc., they are all well-known far and wide.
Fusang developed canned black tea in 1980s, and then launched beverages such as filler green tea and canned oolong tea, which are very popular in Fusang. The reason why Master Kong, Tongyi and others in Taiwan launched tea beverages was inspired by Fusang beverage vendors.
"There are also cold fresh meat and cooking oil. These two are also very promising. You can try to do it. We used to make condiments and frozen foods, and now it shouldn't be difficult to add these two." Xia Tian asked Xie Chongming again.
Taoda Foods has produced oyster sauce, soy sauce, frozen food, etc. before, which are similar to cooking oil and fresh meat.
"Don't worry, boss, we can do it." Xie Chongming smiled. He was very sure of these two businesses.
"Then let's settle down, let's do it boldly. If you have a company to support you, don't be afraid of failure." Xia Tian encouraged.
Chapter completed!