"Mr. Xia, last year, our Tianxia Clothing's performance also made great progress. Dupeng Store has expanded to 203. In addition to opening branches in Europe, it has also opened branches in Hong Kong, Taiwan, Fusang, South Korea, Australia, North America, South America and other places.

Last year, Du Peng's revenue reached US$1.456.23 million, while sub-brand DuPont's revenue reached US$7.234.65 million. Net profit was US$1.125.63 million.

Tianfu Garment's total revenue last year was 2.5 billion..." Ye Zhiming, the manager of Tianxia Clothing, also reported to Xia Tianhui.

There are a total of five brands under Tianxia Clothing, Tianfu Garment, Lixin Garment, Crocodile Shirt, Du Peng and sub-brand DuPont.

Among them, Tianfu Garment and Lixin Garment are mainly OEM, providing OEM services for crocodile shirts, Dupeng and DuPont. Because the labor in the mainland is low and the cost of garment is compressed, Tianxia Clothing has a higher profit margin.

The three major brands of Dupeng, DuPont and Crocodile Shirts correspond to the different needs of high, medium and low-end customers respectively.

Du Peng is a French old luxury brand, positioned at a relatively high-end position, mainly meeting the needs of the upper class; although Du Pont is an emerging brand, it is famous after all, and it is backed by a big tree to enjoy the shade. It is positioned at a relatively mid-range position, mainly meeting the needs of the middle class; the crocodile shirt brand is mainly well-known in Asia and is positioned at a relatively low-end position, mainly meeting the needs of the working class.

The three major brands can just cover all classes and meet the needs of all people. The future development is also very optimistic.

After hearing this, Xia Tian nodded.

Life is inseparable from the four words "food, clothing, housing and transportation". Among them, "clothing" ranks first, which shows its importance. There is a saying in Chinese that people wear clothes, horses and saddles; there is also a saying in the West that you are wearing, you are what you wear! (You -are- what- you- wear!) It can be seen that clothing is really very important for a person. The market is vast and there is great potential.

In the summer, I knew that in my previous life, Amancio Ortega, the boss of the well-known clothing retail brand ZARA, became the world's richest man by selling clothes alone. Technology giants such as Bill Gates, Jeff Bezos (founder of Amazon) and Mark Zuckerberg are still making money. It can be seen that if the clothing business is done well, it will even make more profits than those high-tech companies.

"The number of Dupeng stores is still not enough. Remember to open more stores and open them all over the world. Within five years, we must strive to reach a scale of 2,000 stores." Xia Tian said to Ye Zhiming, "In addition, we must deepen our efforts to cultivate those immature markets, such as mainland China, Indeno, Patsi, etc. These countries have a prosperous population and huge market potential. Once developed, their purchasing power will be quite amazing.

In addition, we need to speed up the design and manufacturing of new clothing. I noticed that DuPont's new clothing last year was only 3,500, and I was very dissatisfied with this number.

We need to hire more designers, more buyers, and design more new clothes. Whether I create them or learn from them, I require DuPont to have new clothes on the market every week, and the new styles on them will reach more than 7,000 each year."

China, Indeno, Patsi and other countries are still developing countries, and their purchasing power is far less powerful than that of the European and American markets. But Xia Tian knows that the potential of these countries is very great.

In my previous life, it was because of the crazy buying and buying of Chinese buyers that supported the high market value of Kering Group (Gucci, Saint Laurent, Balenciaga), LVMH (Louis Vuitton, Givenchy, Fendi, Dior) and other companies.

However, in summer, we also know that the mainland's luxury goods heat is just a gust of wind. As people's consumption awareness gradually increases, their enthusiasm for luxury goods will gradually decrease, and shopping will tend to be more rational and practical. Therefore, although the profit of luxury goods is higher, it is far less market prospects than light luxury goods.

The reason why light luxury products can be marketed is because they are launched on the market faster than luxury products, with more new models to choose from, and are relatively cheap.

When luxury goods are still being processed, light luxury goods have already been launched, with cheaper prices and more styles, so consumers will naturally choose light luxury goods. This is also the reason why light luxury goods are also called "fast fashion".

In his previous life, ZARA launched as many as 12,000 new models every year, three to five times the new models of other luxury brands. So many new models cover men's clothing, women's clothing, children's clothing, leather bags, shoes and hats, glasses, perfumes, and other types, and they do not leave any way for other brands to survive.

The reason why it can launch so many new models is not because the designers are capable, but mainly because of plagiarism and reference. Major fashion shows are where they steal the skills. They can modify the designs of other brands and sell them as their own new models.

Even if it is seen that it is not important to sue. Anyway, clothing design has no patent rights. It is not easy to win the lawsuit.

To take a step back, it is useless even if you struggle to win the lawsuit, because each new ZARA model is sold for up to one month, and before the lawsuit is finished, the person has already sold out. Even if you lose a little money in the end, it is just a drop in the bucket compared to ZARA's annual sales of tens of billions of euros.

This kind of business method is called wearing other people's shoes, walking your own way, and leaving others with no way out.

After hearing this, Ye Zhiming nodded.

In fact, he has done it according to Xia Tian’s instructions in the past two years, and Du Peng has achieved his current results for this reason. However, judging from Xia Tian’s evaluation, he obviously has not done enough.

"Mr. Xia, don't worry, I will definitely work hard," he said immediately.

"Okay." Xia Tian also smiled and nodded.

...

"Mr. Xia, our Tianxia Hotel received a total of 26.7 million guests last year, and the occupancy rate reached 76.3%. "Tianxia Hotel Manager Chen Hsiao Cong also reported to Xia Tianhui, "Our Tianxia Hotel revenue last year is 4.675 billion Hong Kong dollars, an increase of 31% over the previous year. The profit reached 1.237 million Hong Kong dollars.

In addition, we have purchased land in Guangzhou, Dizhen, Shanghi, and Yanjing in the mainland, and are preparing to build 16 five-star hotels. We believe that with the development of reform and opening up in the mainland, the improvement of the economy and the introduction of foreign investment, the hotel industry will surely have great potential."

After hearing this, Xia Tian nodded.
Chapter completed!