After the filming of "Zombie Family" is completed, I am now busy with post-production.

Xia Tian took this time to start publicity and promotion work.

Newspaper advertisements, subway posters, bus spray paintings, TV advertisements, etc., are all necessary.

Before, Xia Tianjian took a different approach and always came up with some unexpected ideas to promote it, but in fact it was just to save money.

Now he has sufficient funds and is confident in the box office of "Zombie Family", so he naturally spares no expense in advertising. The promotional method he adopts is also mainly popular, and with a dignified publicity offensive, he conveys the news that "Zombie Family" will be released to every citizen in Hong Kong.

The so-called hard advertising is advertising on traditional platforms such as TV, newspapers, magazines, subways, stations, etc. The advantage is that it has a wide audience and quick results; the disadvantage is that it costs a lot of money.

This time, Xia Tian only approved HK$3 million in order to promote "Zombie Family", which almost exceeded half of the production cost of this movie. It was obviously a big deal.

However, the publicity effect is also very obvious. In almost a day, advertisements for "Zombie Family" appeared in newspapers, subways, stations, buses, etc., which really attracted the attention of many citizens.

Because "Mr. Zombie" has just passed, the zombie fever has gone away. Now that the original cast has released a sequel again, it is naturally particularly eye-catching.

The hotline for the ticket booking of Tongxin Cinema is almost blown up by the citizens, which shows that the people are still looking forward to this movie.

"Brother Tian, ​​I really heard the noise when I spent money this time. I had never heard of the company's hotline, and the operator's voice was hoarse. The curly hair was also very happy and walked vigorously." Chen Yixin reported to Xia Tianhui.

"That's good. If it works, my money will not be spent in vain." Xia Tian said with satisfaction after listening to the report, "You can help me keep watching and report to me if you have any."

"I understand." Chen Yixin nodded.

After Xia Tian hung up the phone, he rubbed his temples.

The promotion effect of "Zombie Family" is very good, which makes him very happy. But now there is another worry, that is, Tianxia Pictures is really short of people now.

In the director department, he is the only one who is Wu Yusen and his father Xia Shuliang; in the artist department, he is the only one who is Wang Qixian, Hu Huizhong, Lin Zhengying, Di Long, Ke Shoulang, and Lou Nanguang; in the screenwriter department, he is the only one who is supporting the scene at the moment.

In addition, there are still blanks in production departments, distribution departments, staff departments, broker departments, legal departments, etc.

The production department is responsible for the preparation and construction of film projects, from scripts to directors, from actors to budgets, and many things need to be coordinated.

The distribution department is responsible for the promotion and distribution of movies, which is the shortcoming of Tianxia Film. At present, the company has only opened up markets in Hong Kong and Southeast Asia, but markets such as Taiwan, Japan, South Korea, and even Australia, Europe, South America, North America and other places have never been involved. Such a large market is left there, and no one can accept it.

The staff department is responsible for managing the crew's behind-the-scenes staff, such as cameramen, props, lighting artists, artists, etc. One person cannot act in a play, without these behind-the-scenes staff working silently, Tianxia Pictures would not have developed at all.

The agency department is responsible for the work of celebrity artists. Making artists famous is a professional and meticulous job, with a long way to go. Like Fan Bingbing, the most popular actress in the mainland, she has as many as fifteen people behind the scenes, which is not included in the public relations company she hired. The careful care of so many people has made Fan Bingbing become popular step by step, and she has been promoted from "Golden Lock" to "Fan Ye".

Nowadays, the Hong Kong entertainment industry basically has no so-called "star consciousness". No matter how big the actresses are, like Chu Hong, and Lin Qingxia don't have any assistants, and they don't have their own makeup artists, hairdressers, stylists, bodyguards, etc.

Celebrities wear home clothes, face the sky and go out on the streets, and even take buses. To be honest, the Hong Kong entertainment industry's ability to create stars is not as good as that in the mainland twenty years later, let alone compare with Hollywood in the United States.

Xia Tian clearly knows the importance of celebrities to the company. They are the pillars of the company. A company without celebrities cannot do it. Imagine what the outcome will happen if Jiahe loses Cheng Long, Hong Jingbao, Yuan Biao and other leading stars.

Therefore, it is imperative to create your own star. And with a complete set of experience in later generations, Xia Tian also has the confidence to create his own top superstar.

The Legal Department is responsible for handling all legal affairs of the company. For example, the signing of contracts, the prosecution of torts, the protection of company rights and interests, etc., all require the support of the Legal Department.

If we go further, there is no trace of printing companies, movie sets, props, special effects departments, etc. at present.

Therefore, although Tianxia Pictures replaced Shaw Pictures and became one of the three major theater chain companies in Hong Kong, in fact, in terms of strength, Shaw Pictures is still far ahead of several positions in the world.

However, this is also because Xia Tianxia Pictures has been established for too short and has insufficient accumulation.

Now Xia Tian is the only one who is responsible for the world's film industry. Although he is capable, he can get a few nails. Once the company grows up, he will have no way to do it.

In fact, he is a little busy now. He needs to worry about everything about the post-production, promotion, shooting of the other movies, the operation of Tongxin Theater, and the recruitment of staff, etc. This is just an internal matter of Tianxia Pictures.

Others like the operation of "Fantasy World" magazine, the decoration of Kadori Mountain mansion, the examination and study abroad of her younger sister Xia Xue... are really complicated, making Xia Tian so busy these days.

In order to improve the company's structure and enrich the company's departments, we are also busy recruiting talents these days.

...

"Brother Dan, "The King of the Kings" is about to be finished. Thank you for your hard work these naive things." Xia Tian came to the crew of "The Kings" and smiled at director Yuan Kui.

"It's okay, it's not that hard." Yuan Kui waved his hand. He would be very happy if he was lucky enough to direct this movie. Otherwise, he would still have to continue to sit on the bench if he stayed in the Hong family class now.

It’s not that Hong Jingbao, as the eldest brother, does not take care of him, but there are too many people in the Hong family class. As the eldest brother, he always needs to give him a bowl of water. If this makes it difficult for some brothers to achieve their ambitions, it is inevitable.

"Brother Dan, how do you think our crew is like? Are you happy to cooperate?" Xia Tian asked with a smile again.

"It's great. Everyone works very hard. Even a weak woman, Miss Hu, works so hard. It's very good." Yuan Kui nodded, feeling very satisfied with the team behind the scenes.

"What about me, do you have any opinions?" Xia Tian asked with a smile again.

"Then you need to say, A Tian, ​​you are of course a good boss." Yuan Kui smiled.

In summer, I ask for money and people, and I don’t interfere with the crew’s work. Such a good boss is really hard to find in the world, so Yuan Kui is of course satisfied.

"Have you ever thought about staying with our Tianxia Pictures?" Xia Tian took the opportunity to ask when he saw him feeling upset.

Yuan Kui was stunned, with a hesitant expression on his face.

To be honest, he really wants to stay at Tianxia Pictures. Because once he returns to the Hong family, he still has to continue to sit on the bench and it is difficult to have the chance to show off.

Besides, he also knew that Xia Tian had just won the Shaw Brothers Theater, and now Tianxia Pictures is about to spread its wings and make great achievements. If he stays, he will definitely not lack opportunities.

But Hong Jingbao is his senior brother after all, and he has never been told about him. If he stays now, he always feels a little sorry for his brother.

"This..." Yuan Kui hesitated.

"If you feel embarrassed, then I'll talk to Brother Hong." Seeing this, Xia Tian didn't understand Yuan Kui's thoughts and quickly said, "Brother Dan, to put it bluntly, the Hong family has a lot of talents and is still dependent on Jiahe, so the opportunity is limited. If you stay there, there will not be much development. On the contrary, our Tianxia Film Company urgently needs talents now. As long as you are willing to stay, I promise you to film at least three movies a year."

When Yuan Kui heard this, he was immediately moved.

He spent two years in the Hong family class and did not direct three movies. If Xia Tian could really make himself make three movies a year, Yuan Kui would really be willing to agree.

"Sanmao, can you explain it clearly for me?" Yuan Kui asked at the end.

"I'll go and tell you." Xia Tian nodded and said.

"Okay, as long as you can tell Sanmao, I will agree to stay." Yuan Kui nodded vigorously and said.

When Xia Tian heard this, he immediately laughed happily.

Yuan Kui is a rare talent. His films directed by him, such as "Letter to Dad", "Fang Shiyu", "Zhongnanhai Bodyguard", "Gambling Saint", etc., are all very popular movies. Even the well-known French director Luc Besson invited him to film "Extraordinary Human Trafficking".

If you have Yuan Kui, you don’t have to worry about action movies.

...

After talking with Yuankui, Xia Tian was about to leave when he turned around and saw Luo Fuluo, a foreign woman.

"Hi!" Xia Tian's eyes lit up and she walked over with a smile.

"Hi, BOSS!" Rolfo also smiled and shouted when he saw Xia Tian.

She was very amazed to this young man.

It sounds like a myth. It’s incredible!

"How are you doing these days?" Xia Tian greeted casually, his English was limited to general communication.

"Very good. The people here are very enthusiastic and the food here is delicious. I have only been here for two months. Although I am busy every day, it is still much heavier." Rovro said with a smile.

"Really?" Xia Tian smiled, "Then are you willing to stay in Hong Kong and continue filming?"

"What do you mean, are you planning to sign me and be my agent?" Rolflo asked in surprise.

"Yes, that's what I mean." Xia Tian nodded, but he didn't expect that Rolflo was also quite smart.
Chapter completed!