The news of attending the Berlin International Film Festival in the summer was soon reported by various media, which immediately caused a great sensation.

The outside world has always been very curious about this Hollywood giant, a young billionaire and the creator of the box office of over 100 million US dollars. Therefore, he immediately paid great attention to his appearance.

The invitation letters flew over like snowflakes, some attended movie events, some attended movie premieres, and some media requested exclusive interviews... More than 100 letters came in one day, which shows how popular he is at the film festival.

To put it more prominently, the Berlin Film Festival is a grand ceremony for film art. In fact, to put it bluntly, it is a film sales conference. Hollywood giants like summer are undoubtedly the most potential buyers, so they are so popular.

In addition, the seven works he brought with him, "Rouge", "Sword and Ma Dan", "Huang Feihong's Ambition", "Hong Xiguan", "Blooded Two", "A Chinese Ghost Story", "Red Sorghum", etc. were originally unpopular, but now they have become the darlings of the media and are competing to report them.

At the beginning of the screening next day, the tickets distributed to media reporters and film critics were already snatched away. Everyone wanted to see what good movies Xia Tian brought this time.

There are two types of screenings for the film festival, one is specifically aimed at media reporters, film critics and film buyers, and the other is aimed at ordinary movie fans. The former screenings are much more arranged than the latter.

Because filmmakers attend film festivals, the main purpose is not to pay for those tickets, but to be able to sell the movies. Therefore, film buyers, film critics and media reporters are the key goals to win over.

However, there are more than a thousand films exhibited in the film festival, and there are three or five hundred screenings every day, so they face the dilemma of "more than more porridge and fewer monks". There are too many movies, and reporters, film critics, and film buyers are unable to escape.

In this case, movies of big-name directors are generally the most important, and the tickets are very good. Other movies with weaker casts are not popular.

These movies brought by Xia Tian were originally movies with relatively weak casts. Lin Qingxia, Wang Fengxian, Zhou Runfa, Zhang Guorong, etc. can be called first-tier superstars in Southeast Asia, but in the world, they are basically unknown people. Directors such as Wu Yusen, Xu Ke, and Wang Jing are also known as unknown in the world film industry.

However, now because of summer, all these films have become "are the most popular" films.

The screenings were full, and the film buyers were also interested, asking about the prices frequently and intending to buy them, which made the distribution manager Liu Weihong so happy.

He had followed Xia Tian's instructions and took the film to attend films abroad. It was really difficult at that time.

Because foreign film manufacturers do not recognize Hong Kong movies at all, they think that such movies are cheap, rough in production, simple in stories, and are simply garbage films, so they are not interested in these movies at all.

He has been involved in more than 100 film festivals for nearly half a year, but he has not sold many films in total.

This summer, when participating in the Berlin International Film Festival, inspired by his popularity, so many film buyers, film critics, and media reporters were all sought after, and the film was sold every minute. The results of one day were comparable to Liu Weihong's half-year performance, which made him unable to sigh at the sharpness of summer.

...

"Boss, we are really here for this film festival. It can be said that it became a hit. Do you know that even South African film merchants are asking us to buy movies today?" Liu Weihong said happily to Xia Tian.

"Oh?! Is that right?" Xia Tian was surprised when he heard this. He didn't expect that even the Hei Brothers liked his movie, which really surprised him.

However, when he thought that Cheng Long's movies in his previous life were also very popular in Africa, he felt relieved. As long as it was a good movie, it would be popular there.

For example, the Indian Bollywood movies were previously mocked by the mainland, such as dancing in awkward manner whenever they disagree, various 50 cent special effects, etc., which were criticized by netizens.

However, later Bollywood released movies such as "Three Idiots Make a Fight for Bollywood", "Oh God", "My God", "Wrestling, Dad", etc., which were very popular in the mainland and achieved very good box office and reputation.

For example, Thai movies have basically never been heard of before. During the prosperous period of Hong Kong films, it was just the dumping place for Hong Kong films. However, after entering the new century, Thai movies showed signs of surpassing Hong Kong films, especially its horror films surpassed Fusang and became the first choice for horror film enthusiasts.

For example, the Indonesian movie "Rail" has a very high evaluation in the mainland and is hailed as a "good movie with hormonal explosions."

The "Huang Feihong", "Hong Xiguan", "Blooded Two Heroes" he brought this time are also very high-quality movies, and it is normal to win the love of film manufacturers. There is nothing to be surprised.

"So far, we have reached a deal intention with 36 film manufacturers, with an amount of up to 12.8 million US dollars. I guess it should be able to exceed 20 million US dollars in the end." Liu Weihong said again.

Xia Tian nodded.

Two million US dollars is HK$150 million, while the total box office of Hong Kong movies last year was only HK$1 billion. I went out to attend a film festival and earned one-seventh of the annual total box office. This time I came here really worth it!

"This time, thanks to your boss, you came to participate, you have received so much attention and so many people's support. Otherwise, if I were myself, I wouldn't even be invited by one tenth of the people." Liu Weihong flattered again.

Xia Tian smiled slightly, which was exactly what he was worried about.

Although World Films came to Berlin to participate in the exhibition this time and achieved great results, it is worth celebrating. But looking at the essence through the phenomenon, the reason why this was successful this time was mainly because he came, so the media paid special attention and reported it extensively, which made filmmakers interested in these movies.

But he couldn't attend every film festival. If it weren't for him, would these movies still be so popular?! This is a question.

Therefore, Xia Tian believes that the best way is to start the signboard of Hong Kong movies as soon as possible and make Hong Kong-made movies recognized by film buyers all over the world. In this way, even without him, Hong Kong-made movies will no longer have to worry about sales.

This is just like American movies. When it comes to "blockbusters", the first thing people think of is American movies. In fact, as many movies produced in the United States are nearly a thousand movies per year, 90% of them are bad movies. Many movies that cannot even enter theaters and are directly released.

But because American movies focus on marketing, they have given people the impression of "American movies are good" and "American movies are of high quality", so even bad movies can achieve very good box office in the mainland.

For example, many movies starring the down-and-out movie actor Nicholas Cage are rare in the United States, but they have achieved very good box office in China.

When Hong Kong-made movies can leave people with the impression of "Hong Kong-made movies" and "Hong Kong-made movies wonderful" like Hollywood movies, the good days of Hong Kong-made movies will really come. And it is not so easy to do this.
Chapter completed!